Audience research feedback - survey monkey research
1. Audience Feedback-
How audiences helped
shape our product:
Feedback from audiences on how they envision a perfect music
video and what genre of music they listen to via questionnaires and
surveys.
2. The survey monkey
questionnaire with the initial
simple question of ‘Do you like
pop music?’ showed us a rough
background to our audience.
The results proved that pop is a
generally popular genre; in our
particular survey there were no
responses that signified they
dislike pop music; 66.67%
replied that ‘Yes’ they do like
Pop whereas 33.33% noted that
‘it’s okay’ suggesting that it
may not be their favorite genre
but is an ‘easy- listen’ matching
the reputation of pop.
3. Further audience feedback gave us insight to the preferred structure of a video; 100%
of audience members answered that in a pop music video there should be some sort
of parallel with lyrics through visuals; something that we had adhered to in our final
product:
4. In the opening scene
we show our persona
locked out; getting
kicked out of his
house by his partner
which parallels with
the line ‘when you
kicked me to the curb’
The lyric- visual parallel
is adherence to the
preferences of our
audience.
5. Survey Monkey allowed us to
access the answer choices of
each member separately,
allowing us to get a rounded
view of the individual. This
specific person commented on
the energy and emotions of
pop music or conveyed through
pop music; ‘happy and upbeat’
this re-assured us that Jaywalk
with its upbeat chorus, would
be a song that would appeal to
our audience.
Furthermore he commented on the conventions of a pop video that he likes, singling out the ‘bright colours’
which definitely shaped us help our video as we had ended up utilizing locations such as ‘Southbank Skatepark’
(PHOTO 2- next slide)with its multi-coloured graffiti, as well as pink, red and white neon lights at waterloo
(PHOTO 2.1 and 2.2 next slide) which I think adhered to the conventions of the pop genre as well as the demands
of our audience.
7. The popularity of Pop was
highlighted with more
audience responses of the
same sort; this female from the
18-21 demographic (matching
that of our target audience)
commented on pop being
‘catchy’ as the reason for which
she enjoys it. This confirms pop
as the ‘easy-listen’ genre as
well as it’s universal
acceptance giving it the well
deserved name of ‘pop’ from
‘popular’.
8. This answer was a bit more abstract seeing as the
‘atmosphere’ can be created in a variety of ways and
both musically and visually; we did however try to
create our desired ‘atmosphere’. When I asked my
friends what they think when I say ‘pop songs’ part
of them said ‘overly-cheery-upbeat’ and the other
part ‘sad and soppy’ I guess that this general gist can
be seen in ‘Jaywalk’ with the emotional and reflective
atmosphere of looking back at the past, or rather
trying to suppress these feelings, and the contrasting
upbeat chorus with its almost triumphant sound; so
these were the two key atmospheres we tried to
create. We used generally darker overtones to show
how this progressive period is laced with sadness.
( see photo 3.1 on the next slide for examples:
)
9. [3.1]If you were to analyse the ambience
through the application of misce en
scene you could comment on the
fact that the light source is located
behind/ to the side of him, putting
half of his face in shadow which
could be symbolic for the gradual
progress he is making from full
shadow into the light; moving on
from the past but at the same time
torn between it and moving forward
which is what Brayton’s ‘Jaywalk’ is
essentially about. Noting this we can
see the direct impact of audience
feedback as they had underlined the
importance of atmosphere in music
videos.
10. Compared to a rock genre music fan
and a Jazz fan, we can see that the
factor that draws them to their
preferred music genre is more the
use of instruments and talent of the
artists
…whereas pop music fans are more
about just enjoying themselves.
11. We saw from our results that
the majority of audience
members were aged between
16-21 but also 15% who were
over 25.
This general pattern
confirmed for us what our
target audience should be so
we opted for adolescents and
young adults as pop is
consumed mostly by young
adults but due to Brayton’s
interweavement of aspects of
other genres, the latter would
apply too….
12. We thought that the aspect of
blending different music genres
would apply to, or be most
interesting for audience
members of 19+, young adults.
Why? – Well, having researched
psychographics and put a
presentation together on it I
saw that the ‘explorer’
demographic was generally a
‘younger demographic’
including mainly ‘students’
