One Direction's music videos provided promotional benefits for both the band and their record label. Appearing weekly on a TV show helped raise their profile and popularity. Their YouTube channel generated millions of views, promoting their music and earning ad revenue. Collaborations like designing a Honda model and sponsoring contests created synergy that benefited both One Direction's brand and partners like Honda. Music video strategies employed by producers included having other songwriters initially help write One Direction's songs to help launch their career before they began more co-writing.