Music video analysis work sheet (1)
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The document analyzes the music video for "Hear Dis" by Chipmunk & Stormzy. It discusses the target audience as young adults and teenagers who can relate to the lyrics about everyday struggles. It notes that the genre of grime music is popular in the UK and represents working class people. The lyrics have real meanings about family problems and diss tracks aimed at others. The tempo is upbeat to match the genre. Camera work is handheld to make the audience feel present, and editing is quick without transitions to encourage rewatching. Few digital effects are used to keep the low-budget, performance-focused style of grime music videos.
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Music video analysis work sheet (1) NEW
The document analyzes the music video for "Hear Dis" by Chipmunk and Stormzy. It discusses the target audience as young adults and teenagers who can relate to the lyrics about everyday struggles. It notes that the tempo is upbeat to match the grime genre. Most of the camera work is handheld to make the audience feel like they are experiencing the performance along with the artists. The editing is quick with few transitions to encourage rewatching the video.
1 music video analysis
The document discusses various characteristics and conventions of reggae music videos, noting that they typically feature references to Jamaica like the flag and Rastafarian colors and depictions of activities like smoking and playing bongos that are stereotypically associated with reggae. It also explains how effective music videos match the visual elements to the lyrics and mood of the song. The video being analyzed focuses on the Jamaican reggae artist Fantan Mojah and incorporates various visual cues intended to promote his music and connect it to the culture and history of reggae.
AJ Tracey music video analysis
This document provides an analysis of the music video for "Leave Me Alone" by AJ Tracey. It discusses various elements of the video that adhere to conventions of the grime music genre. These include the use of dark lighting, urban settings, low camera angles, frequent cuts between shots, and visual references to elements of grime culture like expensive clothing brands. The analysis suggests applying these same genre conventions to create an effective music video that appropriately represents the grime style.
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Codes and Conventions
The document discusses different styles of music videos, including impressionist, surrealist, voyeuristic, allusion, inter-textual, and interpretive styles.
For impressionist style, Katy Perry's "Firework" and "Wide Awake" videos are cited as examples that create a fantasy world through soft lighting and colors. Surrealist videos like LSD's "No New Friends" depict dream-like worlds. Voyeuristic videos like Katy Perry's "Bon Appetite" and Badshah's "Tareefan" feature the objectification of women. Videos with allusion styles like Train's "50 Ways to Say Goodbye" include unexpected twists. Ariana
Different music videos for different genres
The document discusses different music video genres and provides examples for each genre. It analyzes how the examples conform to common music video conventions like matching the editing pace to the music, using close-up shots for intimacy, and including narrative/performance elements. For metal videos, it examines Metallica's "Fuel" and Dragonforce's "Through the Fire and Flames." For rock, it analyzes Guns N' Roses' "Sweet Child O' Mine" and Nickelback's "Rockstar." Indie and pop video conventions like abstraction and appealing to the "male gaze" are also discussed through various artist examples. Rap video trends are analyzed for both male and female artists.
9245 matthew
This document provides a proposal for a music video project. The proposal is to create a music video for the song "My Last Day" by the band Girl Kills Boy. The video will be around 3 minutes and 30 seconds and will also include designing a website homepage for the band and a DVD cover. The narrative of the video will involve a soldier being taken hostage in a foreign country and being forced to make a hostage video. While having a political message, the video will not show serious violence and will aim to get airtime on music channels. The target audience is identified as young adults aged 16 to 25.
Video History
This document provides summaries of 20 iconic music videos from 2012 back to the pre-1980s era. Some of the videos summarized include Gangnam Style (2012) by Psy, Somebody That I Used To Know (2011) by Gotye, Bad Romance (2009) by Lady Gaga, Single Ladies (2008) by Beyoncé, Here It Goes Again (2006) by OK Go, Feel Good Inc. (2005) by Gorillaz, Toxic (2004) by Britney Spears, Hey Ya (2003) by Outkast, Weapon of Choice (2000) by Fatboy Slim, and Bohemian Rhapsody (1975) by Queen. The summaries highlight what made each
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Music video analysis work sheet (1) NEW
The document analyzes the music video for "Hear Dis" by Chipmunk and Stormzy. It discusses the target audience as young adults and teenagers who can relate to the lyrics about everyday struggles. It notes that the tempo is upbeat to match the grime genre. Most of the camera work is handheld to make the audience feel like they are experiencing the performance along with the artists. The editing is quick with few transitions to encourage rewatching the video.
1 music video analysis
The document discusses various characteristics and conventions of reggae music videos, noting that they typically feature references to Jamaica like the flag and Rastafarian colors and depictions of activities like smoking and playing bongos that are stereotypically associated with reggae. It also explains how effective music videos match the visual elements to the lyrics and mood of the song. The video being analyzed focuses on the Jamaican reggae artist Fantan Mojah and incorporates various visual cues intended to promote his music and connect it to the culture and history of reggae.
AJ Tracey music video analysis
This document provides an analysis of the music video for "Leave Me Alone" by AJ Tracey. It discusses various elements of the video that adhere to conventions of the grime music genre. These include the use of dark lighting, urban settings, low camera angles, frequent cuts between shots, and visual references to elements of grime culture like expensive clothing brands. The analysis suggests applying these same genre conventions to create an effective music video that appropriately represents the grime style.
2 +1layout music video analysis
The music video for Rihanna's song "Rude Boy" relies heavily on green screen effects and features Rihanna dancing in front of colorful, edited backgrounds. It draws artistic inspiration from Andy Warhol, Keith Haring, and Jean-Michel Basquiat. The video for Katy Perry's "E.T." features Perry and Kanye West singing and dancing in a futuristic space setting, with costumes and props that establish the year is beyond 2030 on Earth. Both videos effectively blend dance performances with artistic visual styles.
Codes and Conventions
The document discusses different styles of music videos, including impressionist, surrealist, voyeuristic, allusion, inter-textual, and interpretive styles.
For impressionist style, Katy Perry's "Firework" and "Wide Awake" videos are cited as examples that create a fantasy world through soft lighting and colors. Surrealist videos like LSD's "No New Friends" depict dream-like worlds. Voyeuristic videos like Katy Perry's "Bon Appetite" and Badshah's "Tareefan" feature the objectification of women. Videos with allusion styles like Train's "50 Ways to Say Goodbye" include unexpected twists. Ariana
Different music videos for different genres
The document discusses different music video genres and provides examples for each genre. It analyzes how the examples conform to common music video conventions like matching the editing pace to the music, using close-up shots for intimacy, and including narrative/performance elements. For metal videos, it examines Metallica's "Fuel" and Dragonforce's "Through the Fire and Flames." For rock, it analyzes Guns N' Roses' "Sweet Child O' Mine" and Nickelback's "Rockstar." Indie and pop video conventions like abstraction and appealing to the "male gaze" are also discussed through various artist examples. Rap video trends are analyzed for both male and female artists.
9245 matthew
This document provides a proposal for a music video project. The proposal is to create a music video for the song "My Last Day" by the band Girl Kills Boy. The video will be around 3 minutes and 30 seconds and will also include designing a website homepage for the band and a DVD cover. The narrative of the video will involve a soldier being taken hostage in a foreign country and being forced to make a hostage video. While having a political message, the video will not show serious violence and will aim to get airtime on music channels. The target audience is identified as young adults aged 16 to 25.
Video History
This document provides summaries of 20 iconic music videos from 2012 back to the pre-1980s era. Some of the videos summarized include Gangnam Style (2012) by Psy, Somebody That I Used To Know (2011) by Gotye, Bad Romance (2009) by Lady Gaga, Single Ladies (2008) by Beyoncé, Here It Goes Again (2006) by OK Go, Feel Good Inc. (2005) by Gorillaz, Toxic (2004) by Britney Spears, Hey Ya (2003) by Outkast, Weapon of Choice (2000) by Fatboy Slim, and Bohemian Rhapsody (1975) by Queen. The summaries highlight what made each
Video history
This document provides summaries for 20 iconic music videos ranging from 2012 to the pre-1980s. Some of the videos summarized include Gangnam Style (2012), Somebody That I Used to Know (2011), Bad Romance (2009), Single Ladies (2008), Here It Goes Again (2006), Feel Good Inc. (2005), Toxic (2004), and Bohemian Rhapsody (1975). The summaries analyze elements like visuals, choreography, popularity, cultural impact, and whether the video enhanced or drove the success of the song.
1 music video analysis
This music video analysis makes the following key points:
1) The music video for a reggae song like this would be expected to include stereotypical elements associated with the genre, such as references to Jamaica, Rastafarian colors, and depictions of smoking.
2) There is a relationship between the lyrics and visuals of the video, with images and events matching the message of the song.
3) The tone and atmosphere of the visuals matches the relaxed style of the music.
Music Video Analysis
This document provides an analysis of a music video in the rap/hip hop genre. It summarizes the typical conventions seen in rap music videos related to costume, lighting, actors, makeup, props, and settings. It then analyzes a specific music video for the song "Buzzing" by 50 Cent and Mann. The analysis finds the video focuses on displaying luxury items like cars and money to portray the rappers' lavish lifestyle, while also sexually objectifying women. It concludes the video reinforces negative stereotypes but appeals to its target genre audience.
Michelgondry
Michel Gondry is a French film director known for his imaginative and original music videos. He directed music videos for bands like The White Stripes, Daft Punk, and Bjork. His videos are visually inventive, using techniques like stop motion animation. In The White Stripes' "The Hardest Button to Button" video, he multiplied drum kits and amplifiers using stop motion to represent the song's beats. For Daft Punk's "Around the World", dancers represented parts of the song. Gondry's videos typically feature surreal concepts and themes rather than directly relating to lyrics.
Shot count for rihanna
Rihanna's 2012 music video for "What Now" contains 131 shots and portrays her as a strong female pop artist. The video focuses primarily on Rihanna through isolated shots that help viewers relate to her and the song. Near the end, secondary footage of wild animals and metal tools is incorporated to reflect the harsher tone of the climax of the song through visuals.
Andrew Goodwin’s Rules – Music Video Analysis
The document discusses several characteristics of music videos based on Andrew Goodwin's rules for different music video genres. It provides examples from the music video for Nicki Minaj's "Super Bass" to illustrate the characteristics of an image genre video, such as a focus on the artist's appearance and inclusion of choreographed dance routines. It also analyzes relationships between the song's lyrics, music, and visual elements of the video.
3) Music video genre research
Heavy rock music videos typically feature dark clothing, makeup on both men and women, dark lighting, instruments like guitars and drums, and sometimes depictions of vandalism. These conventions help define the genre. R&B music videos commonly show women in minimal clothing and men in low-rise jeans and tops, with dancing or intimate interactions between men and women. They are usually set in locations like beaches, clubs, or houses. Both genres rely heavily on close-ups, revealing shots, and effects to engage audiences and convey the mood of the song through visuals as well as music.
1. Analysis of two music videos- Bartek Wielblad
This document analyzes and compares two grime music videos: "Bugzy Malone - Gone Clear" and "Chip x Stormzy - Hear Dis". It discusses the conventions, camera work, editing, genre, performance, representation, institutions, and values/ideology portrayed in each video. Both videos use conventions common to grime music like close-ups of jewelry and drugs, but "Hear Dis" incorporates more special effects. The editing and camera work create fast-paced styles in both. While "Gone Clear" focuses on Bugzy's life and desire to quit drugs, "Hear Dis" depicts a lyrical battle between artists.
Three Favourite Music Videos
The document provides analyses of three music videos:
1) Corrine Bailey Rae - "Put Your Records On" focuses on self-esteem and features nature imagery. Camerawork emphasizes the singer.
2) Flo Rida - "Low" has sexually suggestive lyrics and imagery. Camerawork and scenes reflect the hip hop genre and objectify dancers.
3) The Distillers - "Drain the Blood" has a punk/rock style with fast cuts and overlaying. It focuses on the band performance and singer's image.
Music Video Prospectus
This document proposes a music video for the song "Coffee" by Trevor Griffin. The concept is to depict the singer overthinking social situations until getting coffee. Scenes would show his distorted perceptions of people judging him and reality. Shots would have contrasting colors to portray his mood. Talent is proposed including a director experienced in narrative and cinematography styles, and an actor for a cafe scene. Marketing, production schedule, and team member roles are outlined. References are provided for YouTube videos cited.
Radiohead - Lotus Flower Music Video Analysis
1) The document analyzes the music video for the Radiohead song "Lotus Flower" in terms of genre, media language, representation, and narrative.
2) The genre is described as alternative rock, shown through the abnormal setting and Thom Yorke's unusual dancing.
3) Elements of media language used include camera movements matching the music, editing matching changes in the music, and juxtaposition of dark and light tones.
4) Representation in the video relates to the song's lyrics about escapism and disappearing, shown through Yorke's dancing entering another world.
Why i chose the music videos
The document discusses and analyzes 10 different music videos. It summarizes each video, highlighting elements the author found interesting or inspiring, such as editing techniques, themes, aesthetics, camerawork, and how certain elements relate to the genre of music. Elements that caught the author's attention included comedic elements in "Levels", quick cuts combined with steady editing in "Get Lucky", flashy costumes and cars reflecting rap conventions in "Thrift Shop", effective use of slow motion in "We Are Young", tracking shots and cramped frames making the viewer feel connected in "Stressed Out", silhouettes and color shifting focus from the band in "If You Wanna", jumpy editing synchronizing to the beat in "Party Rock
Blur song 2
The music video for Blur's song "Song 2" features an unconventional performance-based concept where the band members fly around the room as they play their instruments. This breaks from normal music videos and aims to showcase the energy of a live performance. While the visuals don't literally represent the song lyrics, they separate the two elements in a bizarre yet attention-grabbing way. The band members move faster around the room as the song intensifies, linking the visuals to the changing music.
Music video theorists presentation
The document summarizes music video theories through analyses of two music videos:
1) Bon Jovi's "Its My Life" examines genre characteristics, relationships between visuals and lyrics/music, demands for close-ups of artists, and intertextual references.
2) Robbie Williams' "You Know Me" also examines genre characteristics and relationships between visuals and music. It contains more intertextual references and explores theories of recycled tools, fantasies, and Laura Mulvey's concept of the "male gaze".
Textual Analysis 3
1) The music video for Clean Bandit's song "Rockabye" tells the narrative of a single mother who works as a pole dancer to support her child.
2) Various camera shots and lighting techniques are used to portray the mother's struggle and confinement to her job.
3) The lyrics and visuals are closely linked, conveying the mother's care and dedication to providing for her baby.
Rhcp v2
The document discusses four music videos by the Red Hot Chili Peppers spanning different eras and subgenres of rock music. It analyzes elements like mise-en-scene, camera work, editing, sound, and how they connect to the genre in each video. Californication features animation and slow pacing reflecting the mellow song. Cant Stop shows a more energetic 2000s alternative rock style. Dani California impersonates other artists in a conceptual yet performance-based funk rock video. Comparisons are made around how the genre is represented through elements in the videos.
Director research
Antti Jokinen is a Finnish music video director known for his dark, gothic visual style and use of lighting. Some of his most notable works include music videos for Nightwish, Kelly Clarkson, and Westlife. In the Nightwish video for "Bye Bye Beautiful," he contrasts conventions by swapping the band members with female models. This challenges expectations and draws attention to the song's message. Jokinen is inspired by creating contrasting narratives and compositions through his innovative use of lighting, close-ups, and epic storytelling techniques.
Lips of an angel
This document analyzes and summarizes conventions used in music videos. It discusses how flashbacks are used to establish narratives, the inclusion of performances to show the band, and close-ups of instruments in rock videos. While rock videos focus on musicians actually playing, pop videos conform to the convention of not showing instruments being played.
Music video analysis work sheet (3) NEW
The music video for "Kickapoo" by Tenacious D uses basic techniques with some humor. It has a simple storyline about rebelling against strict parents told through the lyrics. While the tempo and editing match the upbeat rock song, the camera work and effects are not very complex. It relies on the humorous lyrics to engage audiences like teenagers who can relate to feelings of rebellion.
Music video analysis work sheet (3)
The music video for "Kickapoo" by Tenacious D uses basic techniques that appeal to teenagers. It has a simple storyline about rebelling against strict parents told through concept-based scenes and performance shots of the band singing. The rock genre and humorous but explicit lyrics about not following rules would interest teenagers. While the tempo changes throughout to match the song, the camera work and editing are straightforward without complex shots or effects beyond bringing a poster to life. Overall it aims to entertain younger audiences who can relate to the message through mostly low-budget, conventional means for a rock video.
Evaluation Q 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music video analysis work sheet (2)
The music video for "Am I Wrong" by Nico & Vinz uses several techniques to effectively appeal to its target audience. It has a upbeat pop genre suited for teenagers and young adults. The lyrics discuss the artists venturing off the mainstream path and following their feelings to find their own way. The tempo and editing of the video match the pace of the upbeat song. Camera techniques like tripods and dolly shots make it seem like a documentary, showing the environment the singers are in through various long shots. There are no excessive digital effects, relying on the story and message of the lyrics.
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Video history
This document provides summaries for 20 iconic music videos ranging from 2012 to the pre-1980s. Some of the videos summarized include Gangnam Style (2012), Somebody That I Used to Know (2011), Bad Romance (2009), Single Ladies (2008), Here It Goes Again (2006), Feel Good Inc. (2005), Toxic (2004), and Bohemian Rhapsody (1975). The summaries analyze elements like visuals, choreography, popularity, cultural impact, and whether the video enhanced or drove the success of the song.
1 music video analysis
This music video analysis makes the following key points:
1) The music video for a reggae song like this would be expected to include stereotypical elements associated with the genre, such as references to Jamaica, Rastafarian colors, and depictions of smoking.
2) There is a relationship between the lyrics and visuals of the video, with images and events matching the message of the song.
3) The tone and atmosphere of the visuals matches the relaxed style of the music.
Music Video Analysis
This document provides an analysis of a music video in the rap/hip hop genre. It summarizes the typical conventions seen in rap music videos related to costume, lighting, actors, makeup, props, and settings. It then analyzes a specific music video for the song "Buzzing" by 50 Cent and Mann. The analysis finds the video focuses on displaying luxury items like cars and money to portray the rappers' lavish lifestyle, while also sexually objectifying women. It concludes the video reinforces negative stereotypes but appeals to its target genre audience.
Michelgondry
Michel Gondry is a French film director known for his imaginative and original music videos. He directed music videos for bands like The White Stripes, Daft Punk, and Bjork. His videos are visually inventive, using techniques like stop motion animation. In The White Stripes' "The Hardest Button to Button" video, he multiplied drum kits and amplifiers using stop motion to represent the song's beats. For Daft Punk's "Around the World", dancers represented parts of the song. Gondry's videos typically feature surreal concepts and themes rather than directly relating to lyrics.
Shot count for rihanna
Rihanna's 2012 music video for "What Now" contains 131 shots and portrays her as a strong female pop artist. The video focuses primarily on Rihanna through isolated shots that help viewers relate to her and the song. Near the end, secondary footage of wild animals and metal tools is incorporated to reflect the harsher tone of the climax of the song through visuals.
Andrew Goodwin’s Rules – Music Video Analysis
The document discusses several characteristics of music videos based on Andrew Goodwin's rules for different music video genres. It provides examples from the music video for Nicki Minaj's "Super Bass" to illustrate the characteristics of an image genre video, such as a focus on the artist's appearance and inclusion of choreographed dance routines. It also analyzes relationships between the song's lyrics, music, and visual elements of the video.
3) Music video genre research
Heavy rock music videos typically feature dark clothing, makeup on both men and women, dark lighting, instruments like guitars and drums, and sometimes depictions of vandalism. These conventions help define the genre. R&B music videos commonly show women in minimal clothing and men in low-rise jeans and tops, with dancing or intimate interactions between men and women. They are usually set in locations like beaches, clubs, or houses. Both genres rely heavily on close-ups, revealing shots, and effects to engage audiences and convey the mood of the song through visuals as well as music.
1. Analysis of two music videos- Bartek Wielblad
This document analyzes and compares two grime music videos: "Bugzy Malone - Gone Clear" and "Chip x Stormzy - Hear Dis". It discusses the conventions, camera work, editing, genre, performance, representation, institutions, and values/ideology portrayed in each video. Both videos use conventions common to grime music like close-ups of jewelry and drugs, but "Hear Dis" incorporates more special effects. The editing and camera work create fast-paced styles in both. While "Gone Clear" focuses on Bugzy's life and desire to quit drugs, "Hear Dis" depicts a lyrical battle between artists.
Three Favourite Music Videos
The document provides analyses of three music videos:
1) Corrine Bailey Rae - "Put Your Records On" focuses on self-esteem and features nature imagery. Camerawork emphasizes the singer.
2) Flo Rida - "Low" has sexually suggestive lyrics and imagery. Camerawork and scenes reflect the hip hop genre and objectify dancers.
3) The Distillers - "Drain the Blood" has a punk/rock style with fast cuts and overlaying. It focuses on the band performance and singer's image.
Music Video Prospectus
This document proposes a music video for the song "Coffee" by Trevor Griffin. The concept is to depict the singer overthinking social situations until getting coffee. Scenes would show his distorted perceptions of people judging him and reality. Shots would have contrasting colors to portray his mood. Talent is proposed including a director experienced in narrative and cinematography styles, and an actor for a cafe scene. Marketing, production schedule, and team member roles are outlined. References are provided for YouTube videos cited.
Radiohead - Lotus Flower Music Video Analysis
1) The document analyzes the music video for the Radiohead song "Lotus Flower" in terms of genre, media language, representation, and narrative.
2) The genre is described as alternative rock, shown through the abnormal setting and Thom Yorke's unusual dancing.
3) Elements of media language used include camera movements matching the music, editing matching changes in the music, and juxtaposition of dark and light tones.
4) Representation in the video relates to the song's lyrics about escapism and disappearing, shown through Yorke's dancing entering another world.
Why i chose the music videos
The document discusses and analyzes 10 different music videos. It summarizes each video, highlighting elements the author found interesting or inspiring, such as editing techniques, themes, aesthetics, camerawork, and how certain elements relate to the genre of music. Elements that caught the author's attention included comedic elements in "Levels", quick cuts combined with steady editing in "Get Lucky", flashy costumes and cars reflecting rap conventions in "Thrift Shop", effective use of slow motion in "We Are Young", tracking shots and cramped frames making the viewer feel connected in "Stressed Out", silhouettes and color shifting focus from the band in "If You Wanna", jumpy editing synchronizing to the beat in "Party Rock
Blur song 2
The music video for Blur's song "Song 2" features an unconventional performance-based concept where the band members fly around the room as they play their instruments. This breaks from normal music videos and aims to showcase the energy of a live performance. While the visuals don't literally represent the song lyrics, they separate the two elements in a bizarre yet attention-grabbing way. The band members move faster around the room as the song intensifies, linking the visuals to the changing music.
Music video theorists presentation
The document summarizes music video theories through analyses of two music videos:
1) Bon Jovi's "Its My Life" examines genre characteristics, relationships between visuals and lyrics/music, demands for close-ups of artists, and intertextual references.
2) Robbie Williams' "You Know Me" also examines genre characteristics and relationships between visuals and music. It contains more intertextual references and explores theories of recycled tools, fantasies, and Laura Mulvey's concept of the "male gaze".
Textual Analysis 3
1) The music video for Clean Bandit's song "Rockabye" tells the narrative of a single mother who works as a pole dancer to support her child.
2) Various camera shots and lighting techniques are used to portray the mother's struggle and confinement to her job.
3) The lyrics and visuals are closely linked, conveying the mother's care and dedication to providing for her baby.
Rhcp v2
The document discusses four music videos by the Red Hot Chili Peppers spanning different eras and subgenres of rock music. It analyzes elements like mise-en-scene, camera work, editing, sound, and how they connect to the genre in each video. Californication features animation and slow pacing reflecting the mellow song. Cant Stop shows a more energetic 2000s alternative rock style. Dani California impersonates other artists in a conceptual yet performance-based funk rock video. Comparisons are made around how the genre is represented through elements in the videos.
Director research
Antti Jokinen is a Finnish music video director known for his dark, gothic visual style and use of lighting. Some of his most notable works include music videos for Nightwish, Kelly Clarkson, and Westlife. In the Nightwish video for "Bye Bye Beautiful," he contrasts conventions by swapping the band members with female models. This challenges expectations and draws attention to the song's message. Jokinen is inspired by creating contrasting narratives and compositions through his innovative use of lighting, close-ups, and epic storytelling techniques.
Lips of an angel
This document analyzes and summarizes conventions used in music videos. It discusses how flashbacks are used to establish narratives, the inclusion of performances to show the band, and close-ups of instruments in rock videos. While rock videos focus on musicians actually playing, pop videos conform to the convention of not showing instruments being played.
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Similar to Music video analysis work sheet (1)
Music video analysis work sheet (3) NEW
The music video for "Kickapoo" by Tenacious D uses basic techniques with some humor. It has a simple storyline about rebelling against strict parents told through the lyrics. While the tempo and editing match the upbeat rock song, the camera work and effects are not very complex. It relies on the humorous lyrics to engage audiences like teenagers who can relate to feelings of rebellion.
Music video analysis work sheet (3)
The music video for "Kickapoo" by Tenacious D uses basic techniques that appeal to teenagers. It has a simple storyline about rebelling against strict parents told through concept-based scenes and performance shots of the band singing. The rock genre and humorous but explicit lyrics about not following rules would interest teenagers. While the tempo changes throughout to match the song, the camera work and editing are straightforward without complex shots or effects beyond bringing a poster to life. Overall it aims to entertain younger audiences who can relate to the message through mostly low-budget, conventional means for a rock video.
Evaluation Q 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music video analysis work sheet (2)
The music video for "Am I Wrong" by Nico & Vinz uses several techniques to effectively appeal to its target audience. It has a upbeat pop genre suited for teenagers and young adults. The lyrics discuss the artists venturing off the mainstream path and following their feelings to find their own way. The tempo and editing of the video match the pace of the upbeat song. Camera techniques like tripods and dolly shots make it seem like a documentary, showing the environment the singers are in through various long shots. There are no excessive digital effects, relying on the story and message of the lyrics.
Question one media
This document discusses how a media product for a pop music video and album packaging follows, develops, and challenges conventions of real pop music products.
It follows conventions by presenting the video on YouTube, focusing on the artist's appearance, using common editing techniques, and emphasizing symmetry. The album packaging uses bright colors and focuses on the artist.
Some conventions are developed, like using different makeup styles for variety and loosely linking locations to lyrics for aesthetics over meaning.
Conventions are challenged by not tightly linking locations to lyrics and emphasizing aesthetics over meaning, though this is common in some real pop videos. Overall, the goal was to create a product that would be immediately recognizable as pop music to the
Video video! - Joe Faulkner
This document provides an overview of music videos, including their purposes and history. It discusses generic codes and conventions across different genres like heavy metal, indie rock, rap, and electronica. Three influential music videos are then analyzed in detail: Aphex Twin's "Come to Daddy" from 1997, Guns N' Roses' "Welcome to the Jungle" from 1987, and The White Stripes' "Fell In Love With a Girl" from 2002. Each summary highlights narrative elements, visual techniques, and how they relate to their respective genres.
Analysis of 3 rock music videos
The document analyzes three rock music videos - "Teenagers" by My Chemical Romance, "Stay With Me" by You Me At Six, and "Misery Business" by Paramore. It notes that "Teenagers" features the band playing on a stage, with lighting and editing matching the song's speed. "Stay With Me" uses various camera shots and cuts between the band and actors portraying the song's story, with clothing and location appealing to the target audience. "Misery Business" also cuts between the band and story, uses more lighting edits during the chorus and climax, and draws attention to the brightly dressed lead singer among darker band members. The document concludes certain editing techniques used in two
Evaluation Task 1!
The document discusses forms and conventions used in the production of a music video. It begins by defining forms and conventions, then analyzes how conventions of close-ups, lighting, editing, performance elements, and makeup were both used and challenged in the music video. Forms and conventions carried through to the design of the album digipak and website, such as the use of the artist's photo on the digipak cover instead of a techno image. While some conventions were followed, other elements diverged from conventions to create a unique identity for the artist.
Evaluation Q1
This document discusses how the media product uses conventions of real indie/folk rock music videos. It shows screenshots from the music video featuring a guitarist, a narrating character, and lip syncing to the song. These conventions are exemplified through screenshots from other music videos in the genre. The costumes used also follow conventions by being casual rather than glamorous. Editing on the beat of the song and motifs linking the video and album art continue these conventions. While challenging some conventions for magazine ads, overall the media product adheres closely to typical conventions for indie music videos.
Andrew Goodwin theory
The document discusses key components of music videos according to Andrew Goodwin. It lists 7 key ideas: 1) Music videos demonstrate genre characteristics through elements like performances. 2) There is a relationship between the lyrics and visuals. 3) A relationship also exists between the music and visuals. 4) Record labels influence close-ups of artists and developing motifs. 5) Videos often reference voyeurism and treating the female body. 6) Intertextual references to other works are common. 7) Videos are either primarily performance, narrative, or concept-based. It then analyzes the music videos for "Side to Side" by Ariana Grande and "Work From Home" by Fifth Harmony based on these components.
Music video analysis work sheet (2) NEW
The music video being analyzed is "Am I Wrong" by Nico & Vinz. The target audience is likely teenagers to young adults since the genre is pop music, which appeals to a wide audience. The lyrics convey the artists' message of not following social norms and choosing their own path in life despite uncertainty about where it may lead. The tempo and editing of the upbeat video match the pace of the song and tell the story of the two men traveling around villages and interacting with people. There are no excessive digital effects or editing, relying mainly on the lyrics and narrative to communicate the song's message.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Evaluation task 1 a2 morning mock
This document summarizes how a music video was created to conform to genre conventions while also trying to challenge some conventions. It discusses many design and filming choices that were inspired by other popular bands to appeal to their target audience. Shots of the attractive lead singer, lighting effects, industrial settings, and performance elements were used to conform to expectations, while also featuring a female bass player to challenge gender norms sometimes found in bands.
Evaluation task 1 a2 pw rpt 2
This document provides an analysis of design and content choices made for a music video, album packaging, and band website. It summarizes how each element conforms to conventions within the genre while also attempting some challenges or innovations. Specific examples are referenced from other popular bands to justify the design decisions. The overall goal was to effectively market the band and appeal to the target audience for the indie/alternative rock genre.
A2 Media Evaluation
The document discusses how the media student's media text uses, develops, and challenges conventions of real UK rap media products.
The student researched conventions of music videos, digital albums ("digipaks"), and magazine advertisements across various hip hop genres. For their project focusing on UK rap, the student incorporated conventions like having the artist as the dominant feature and using urban settings. However, the student also developed conventions by making their music video a narrative/performance hybrid and using unconventional color schemes. Their digipak and magazine ad also followed conventions while being inspired by other real examples. Overall, the student aimed to effectively combine conventions with new elements to suit their UK rap genre.
Evaluation Question 1
The document discusses how the student's media product uses and develops conventions of real rock music videos. It examines the genres, conventions around mise-en-scene elements like costumes, lighting and editing that were adhered to. The music video included a narrative portion to convey the song's message and multiple shots of the band performing with their instruments to portray them as a real band. The video was uploaded to YouTube to distribute it, following standard practice for promoting music videos.
Evaluation
The document provides an evaluation of a music video created for the artist XXYYXX. It summarizes how the music video develops conventions of the chillwave genre, such as having a loose narrative and shots that add to a disjointed, dazed feel. Audience research found the target was males aged 16-24. Various media technologies were used at different stages of production, including researching other music videos online, using a voice recorder for an interview, PowerPoint for planning, and Final Cut Pro for editing. Some challenges were faced with editing software and working within the constraints of available equipment.
Question one - media A2 evaluation
The media product being created is a music video and accompanying album packaging for distribution on YouTube. YouTube was chosen as the distribution platform due to its popularity and recommendation system. The genre of pop was selected due to its conventional structure and abundance of examples to draw inspiration from. Technical, symbolic, and genre conventions of pop music videos were followed including camera angles focused on the artist, editing in time with the music, the artist's appearance matching their persona, and locations unrelated to the song lyrics. Some conventions were challenged such as varying makeup styles between band members and prioritizing aesthetic over lyrical connections to locations. Inspiration was drawn from pop artists like Little Mix, Ariana Grande, and Dua Lipa.
Media final evaluation
The document summarizes how the media product uses, develops, and challenges conventions of real music videos and media products. It discusses following conventions like using color effects from The Script's "For the First Time" music video and challenging conventions such as having a female lead instead of the typical male lead. It also discusses how promotional images and the music video were created using editing software and effects to represent the storyline while following and challenging genre conventions from pop and rock music.
Textural analysis 1
The document analyzes the music video for "Bittersweet Symphony" by The Verve. It discusses several key points:
1) The video challenges stereotypes of the indie genre by embedding the musical performance into a narrative. This gives it elements of both indie and Britpop styles.
2) Shots include static shots and movement shots where the camera follows the singer down the street, portraying his detached mood.
3) The orchestral music contrasts with the realistic suburban visuals of run-down areas, representing being governed by money rather than personal success.
4) As the tempo and vocals increase, the other band members join the singer in walking as if unable to change their predetermined paths
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RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
More from Connor1998
Radio Advert Review
The Nando's radio advert uses a man with a stereotypical Hispanic accent to humorously promote their spicy food in a relatable way. It aims to be persuasive but not annoying.
The Talk to Frank advert factually warns about the dangers of drugs in an aggressive but friendly manner to effectively send its serious message. It uses realistic sound effects and relatable accents to paint an unglamorous picture of drug use and provide help resources.
The McDonald's advert cheerfully promotes their breakfast options using happy voices from across the country, mentioning the menu items and time window to inform customers in an easy listening way.
Treatment v2
This document proposes an alternative radio advertisement for Sprite that would target college students and families. It suggests broadcasting the ad on a college radio station and a mainstream radio station to reach both audiences. The ad would have a more formal tone than the original but still be upbeat. It would include dialogue to better advertise the product and use background sounds to set the scene without any dead air. The goal is still to meet the company's target of marketing Sprite to both young adults and families.
Alternative Treatment
This document proposes an alternative radio advertisement for Sprite that would target a broader audience than the original. It would air on a college radio station and a mainstream radio station to reach both students and families. The ad would have a more formal tone without humor but still be upbeat. It would include dialogue to promote the product while using background sounds to set the scene. This alternative ad is intended to still meet the company's goal of promoting Sprite to young adults and families.
Client guide
The document outlines the process for creating a radio advertisement for Sprite. Key steps included researching successful radio ads in terms of style and techniques, drafting a treatment that pitched the ad to the target demographic of young adults, and creating a script. Production involved recording the voiceover and editing music and sound effects. The finished ad was intended to be aired on a college radio station to promote Sprite to students.
Regulation and its impact on content
Music copyright enables musicians and artists to receive payment when their music is used publicly. Two organizations, PRS for Music and PPL, manage royalty payments to songwriters, composers, publishers, and recording artists. Both organizations require licenses to play music publicly. Illegal downloading hurts artists' royalties. PRS for Music represents over 125,000 members and licenses organizations to play copyrighted music, distributing royalties fairly. PRS and PPL provide clearance to use certain pieces of music but permission from the composer or label is needed for non-represented works. Larger companies pay yearly blanket license fees to PRS to legally use its music.
PR5: Music
The radio producer must carefully select music for advertisements that matches the style and intended audience. They need to obtain proper permissions and licenses to use copyrighted music. There are two main types of licenses - synchronization licenses which give permission to use the underlying song, and master use licenses which allow use of a specific recorded version. Producers must follow strict copyright laws or risk fines or legal action for violating permissions. Creating original music can help producers avoid expensive licensing fees.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply codes written by advertising committees to ensure ads are not misleading, harmful, or offensive. ASA regulates TV and radio advertising under a contract with communications regulator Ofcom. The codes are intended to protect people, especially youth, from inappropriate content and targeting in ads. Complaints about potentially misleading ads are investigated, and regulators may find ads in violation of codes if they are likely to confuse or mislead consumers.
ASA Tasksheet PR4
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply advertising codes written by the Committees of Advertising Practice (CAP) to take action against misleading, harmful, or offensive advertisements. ASA can deal with most complaints, but may refer some to other regulators like Ofcom, with whom they have a co-regulatory agreement. The advertising codes aim to protect people, especially youth, from ads involving pornography, gambling or misleading claims. Advertisers can check the ASA website for the rules to ensure their ads comply with these standards.
Radio Advert Analysis
The radio advertisement reviews summarize three different ads - one for Nando's, one for Talk to Frank (an anti-drug campaign), and one for McDonald's breakfast.
The Nando's ad features a man using a Hispanic accent to humorously promote the restaurant's spicy food in a relatable way. The Talk to Frank ad takes a serious, factual tone to inform people about the dangers of drugs and where to seek help. The McDonald's ad uses upbeat voices from across the UK to cheerfully promote their breakfast options in an easy-listening manner.
Pr5 financial considerations (1)
Sprite has asked us to create a radio advertisement to promote their product. When creating radio ads, several financial considerations must be taken into account, including the cost of airing the ad, which depends on factors like the radio station, length of the ad, and time of day. Hiring a professional studio, equipment, actors, and crew will also incur costs that must be carefully considered within the budget. Music licensing fees are also a financial factor, as songwriters and artists assign copyrights to publishers and labels who manage payments for song usage.
PR5: Financial Conciderations
When producing a commercial radio production for commercial purposes, several financial considerations must be taken into account. These include negotiated production budgets set by local sales teams, national agencies, or regional agencies; music royalty payments that must be made to artists; fees that must be paid to voiceover artists; trafficking costs associated with scheduling and billing; and rate cards that outline advertising costs.
PR3: Final
This document provides an analysis of the film Leon using concepts from film theory, including genre, narrative, semiotics, and representation. It analyzes how the film fits genres such as thriller/action and establishes characters, settings, and plot elements quickly. It discusses the film's narrative structure and use of symbols. Additional films like Pulp Fiction and Lord of the Rings are briefly analyzed using similar concepts. The document also explores how postmodernism and changes in production technology have impacted parody and pastiche in films.
PR2: Audience Theories
This document discusses several audience theories and provides examples of how they relate to the film Fight Club:
- The Hypodermic Model suggests media can directly influence audiences, exemplified by those who believe Fight Club could promote violence.
- Reception Theory notes encoding and multiple audience decodings based on factors like gender, class, and beliefs. Surveys found most saw Fight Club's violence as "just right" while one viewed it as too much.
- Uses and Gratification Theory says audiences choose media to fulfill needs like diversion, relationships, and identity. Fight Club could fulfill escaping problems.
The document also summarizes the film Fight Club and reviews how the BBFC and critics debated its level
PR1
The document discusses various research techniques used by media producers, including demographic profiling, qualitative and quantitative research, and audience profiling based on factors like gender, age, socioeconomic status, and geographic location. It also provides examples of analyzing films to determine their genre and intended audience. Primary research examples are given, including an exit poll survey about the film Blair Witch that provided demographic data and feedback about the film. Finally, techniques for analyzing film posters and trailers are described like identifying genre conventions and targeting specific audiences.
Task 7 evaluation
This document provides an overview of the multi-step process a group completed to produce a music video. It describes 7 tasks: 1) Analyzing existing music videos, 2) Brainstorming ideas, 3) Creating a production plan and budget, 4) Developing pre-production materials like a script and storyboard, 5) Filming the video, 6) Editing the raw footage, and 7) Assembling all the pieces on a blog. For each task, details are given about the individual and group work done, such as analyzing different music video types, location scouting, assigning roles, and editing the final video together.
Music video purposes work sheet (3) NEW
One Direction's music videos provided promotional benefits for both the band and their record label. Appearing weekly on a TV show helped raise their profile and popularity. Their YouTube channel generated millions of views, promoting their music and earning ad revenue. Collaborations like designing a Honda model and sponsoring contests created synergy that benefited both One Direction's brand and partners like Honda. Music video strategies employed by producers included having other songwriters initially help write One Direction's songs to help launch their career before they began more co-writing.
Music video purposes work sheet (2) NEW
Ed Sheeran has found success through strategic promotion of his music across various platforms. He promoted himself through free local shows, releasing tracks with other artists to gain exposure, and performing on popular TV shows in the UK and US. This promotion helped his first single reach number 3 on the charts. He extends his income through YouTube views of his music videos which generate over £1,000,000 for his most popular video. Sheeran also partners with brands in synergistic relationships to create advertisements that promote both his music and their products.
Music video purposes work sheet (1) NEW
Stormzy is a UK grime artist who has benefited greatly from promotional work and strategies to extend his income and brand. His appearance on BBC 1 Extra's "Fire in the Booth" show promoted his music to a large radio and online audience. His performance at a boxing match also promoted his music to thousands in attendance and millions watching on TV. Stormzy earns income from YouTube views of his popular music videos, which have received over 25 million views for some songs. He extends his brand and outlets through social media, streaming services, and merchandise to further promote his music and name. Partnerships with companies like Adidas provide promotional synergy as he advertises for them in his music and videos in exchange for payment and other benefits
Location recces
The document discusses potential filming locations for a music video about a lonely college boy dealing with rejection. Location 1 at Eccles College would show him leaving college as girls laugh at him. It offers shadows representing depression and is quiet. Location 2, his empty house with altered lighting, lets him return upset and alone. Location 3 along Westminster Road is always quiet with trees and shadows for loneliness. He will walk drunk towards Location 4, a dark and isolated bridge, where he smashes a bottle in anger. Location 5, a field, is where he passes out drunk and wakes confused, then sees his crush with another boy, angering him further. Finally, Location 6, a lone tree, is where he sits and overdo
Music video production shoot risk assessment form
This document contains a risk assessment for filming scenes at different locations. It identifies potential hazards such as traffic, weather, mud, bystanders, climbing a tree, and smashed glass. For each hazard, it lists the scene location, persons or property that could be harmed, existing risk controls, and further actions needed to reduce risk, such as avoiding roads when possible, not filming in unsuitable weather, staying away from muddy areas, asking bystanders to leave briefly, not climbing too high in a tree to avoid major injury from a fall, and throwing smashed glass in a direction that avoids harming anyone. It also includes a risk assessment chart that defines risk levels from extreme to low based on the likelihood of an incident occurring
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Music video analysis work sheet (1)
- 1. Music VideoAnalysis Commenton the followingaspectsinrelation to your music videochoice. How will these techniquesappeal to the target audienceneeds? Target Audience & Needs The music videoIam analysingisChipmunk&Stormzy – Hear Dis( https://www.youtube.com/watch?v=j3xUloTrYA0).The genre isgrime music, whichisa genre thathas boomedmassivelyoverthe last12 months.The target audience forthismusicvideoismostlikelythe youngergeneration,forexample youngadultsand teenagersaround16 or over.It wouldn’tbe suitable for people youngerthanthatage as there isa verybadlanguage throughoutthe song.It suitsthisaudience astheycouldrelate tothe lyricsmore.For example pickingupgirlsand rappingismore relatable tothe age group.This songisn’t targetedforolderpeople,astheyprobablywouldn’tunderstandthe meaningof the songandfinditquite disrespectful.Grime musicisa lotmore popularinthe UK than anywhere elseinthe world,howeverthere are grime artistsinthe UStoo,but it isn’tas popular.Grime artistrepresentthe workingclasspeople,whoaren’tasprivilegedassome andlike torap abouteveryday difficulties,suchasbeinghomeless,unemploymentandcrime. Thisisalsowhythisgenre,inparticularthismusicvideoisaimed towardsyoungerpeople,asitisa message tothem,to notgrow up andresort to crime etc. Lyrics (Meaning Implied?) As mostgrime songsare aboutrelatable storiestothemorevenjust people theyknoworas the same social class,the lyricsmeanmore than just‘spittingbars’. Mostgrime artistsare workingclass individualswhodidn’tgrowupwitha lotof money.Some have even spenttime homelessorcommittingcrime togetmoneytopay forfood.For example,grime artistStormzy,grewupinthe working classarea of ThorntonHeathin Londonandstarted ‘MC’ing’onstreetcornersand at hislocal youthclub,at the age of 11. Here are some lyricsfromthe musicvideoIdecidedto analyse.“Whenmybrothergetshome,Ipray to godhe don’tdotime again”. Thisis showinghe grewupina troubledfamilyasitsoundslike hisbrotherisinjail a lotof the time.Thisshowslyrics whichare aboutreal life problemsforthe grime artists.The trackwas alsocreatedas a ‘dis’track. It wasaimedat someone orpeople who don’tlike orhave beentalkingaboutthe artist.A lot of the lyricstalkaboutthisperson/people. Tempo The tempoof the songmeansthe pace or speedat whicha passage of musicisbeingplayed.Musicwill be playedatdifferent temposdependingonthe subjectorstoryin whichthe songis portraying. Forexample,the tempoof asongabouta deathor a sad storywill mostlikelybe aslowtemporatherthana fastertempo. Whereasthissongismore upbeatdue to the genre of music and the message.The movementinthe videorepresentsthe tempoof the song.There are lotsquickpacedmovements.The tempoof the song oftendictatesthe rate of editing. Genre The genre of thismusicvideo‘HearDis’isgrime.Thisisa genre whichisclose to rap, butdoesn’tusuallytell the same messages withinitslyrics.The genre isfrequentlyreflectedinthe typesof mise enscene usedandalsothe style of performance etc.The use of cameraand the way itseditedandalsocommonthemesshowone genre fromanothergenre. Forexample,the people inthe
- 2. Music VideoAnalysis videomovingarounddancing,thishelpsshowthe genreof music.The costume andstyle alsohelpsshowagenre.Forexample,in a pop musicvideo,the costumeswill be brightandcolourful ratherthandarkor dull.Howeverthiswouldbe differentfora rock musicvideo. Asthisisa performance video,therearen’tmanypropswithinthe setting.The whole of the musicvideoissetina skate park,withjust1 personridinga bike aroundit.StormzyandChipare the onlyother2 people there.Thismeansthe use of mise enscene isquite small,asthere are no addedprops,itisjust the setting. CameraTechnique The majorityof not all of the camera workishandheld.Thismakesitfeel like the audience are there withthe performersandcan experience whatthey’refeeling.Thiscanalsohelpthe audience relatetothe performersandtheirlyrics.This wouldalsomake the overall costof the musicvideoless,astheydon’tneedtobuyor hire as muchequipment;thisisabigthinginthe grime industry, artistsprefertomake theirvideoswithalowbudgetas itrepresentstheirbackground,whichIsworkingclass. Asthe camera movementisveryquickthere are lotsof differentcameraanglesused,howeverthe mostdominantone isclose ups.Thisis commonin the grime genre,ithelpsmake astatementfromthe lyricsandshowthe artistsmeanit. There are othercamera angles such as wormeyesview(tomake the artists lookbiggerandmore dominant) andalsomedium/longshots. Editing The editingforthismusicvideoisquite quickandstraighttothe point.There are no fancytransitionswithinthe video;itiseitherstraightcutfrom2 scenes or no cuts at all.The reasonthe editingissoquickmaybe so the audience don’tquite graspwhat isgoingon,meaningthey’ll have towatchthe video again,whichmeanstheywill hearthe songagain.There alsoweren’tmany fancyeffectsaddedintothe video,itismostlyjustthe 2 performerswalking aroundthe settingwithafewaddededitssuchasfiltersandwords. Thismakes the videolowbudgetandeasyto make. Use of Digital Effects As thismusicvideoisaperformance video,there isn’tmuchuse of digital effects. The digital effectsare usuallyusedtoenhance the editingthatisperformedonthe videoandalsoto addto style or the audience’sexperience.Withinthe backingtrack,there are some extraaddedsoundswhichwill have beencreated aftereverythingelse.Forexample,policenoisesandotherhigh frequencynoiseswere addedontopof the backingtrack; thisisa digital effect.The volume of the singingisalsoaltered throughoutthe video,butthere aren’tmanydigital effectsusedbecause itisalowbudgetvideowhichisbasedonperformance.