The music video for Nas' song "I Can" provides promotional benefits for both Nas and his record label. It increases Nas' publicity through television airplay and over 1 million YouTube views. This extension helps promote Nas' tours and merchandise sales, which generate additional income. Nas' record label, Def Jam, also benefits from these promotional strategies and synergies with its parent company Universal Music Group, making it one of the most successful labels. Producers now commonly use social media and touring to promote artists and generate revenue in today's technology-driven music industry.

1. Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Nas - I can
Provide an explanation in relation to benefits (promotion, extension of Provide any research evidence you can find that supports
income & outlets, synergy opportunities and strategies used by explanations of benefits for artist, record label and
producers to benefit label and artist) audience
Promotional The music video will increase the publicity of the band as it can be shown
on TV to thousands of viewers. Also it can be put on Youtube where fans
can also watch and listen to the video. Currently the 'Nas - I can' music
video has 1,198,592 views. Nas also travels around the world on tour
performing to hundreds of different audiences in a number of different
countries/cities.
Extension of After a certain number of views Youtube start to pay the artist. Nas is
income featured on a number of different merchandise including T-shirts,
posters and key rings, all items help increase Nas' income as his fans will
buy them.
Extension of Nas extends his outlets by means of Youtube, radio broadcasting and
outlets many music channels on TV such as MTV.

2. Synergy Nas is currently signed to The Island Def Jam Music label. It has become
one of the most successful labels in the industry. However Def Jam is a
smaller label owned by the Universal Music Group.
Producers Social networking sites such as Facebook, Twitter, Youtube and MySpace
strategies are the more recent methods of promotion for artists recently as
technology has progressed over the years. Also Tours play a big role in
promoting the artist and making money.