This document proposes an alternative radio advertisement for Sprite that would target a broader audience than the original. It would air on a college radio station and a mainstream radio station to reach both students and families. The ad would have a more formal tone without humor but still be upbeat. It would include dialogue to promote the product while using background sounds to set the scene. This alternative ad is intended to still meet the company's goal of promoting Sprite to young adults and families.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
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1. Treatment V2
Sprite
We feel for our alternative idea; it would probably be best to be played through the college
Radio Station or mainline Capital Radio. The advert has a vast target audience which would
range from a number of different people. The advert could target anyone from children to
adults, as anyone can drink this drink. There is nothing within the product to stop it from
targeting a certain person/audience. The correct demographics would be met through these
2 stations, as Future Skills radio would target students/teenagers, whereas Capital Radio
would target families in the car. The advert would be a more formal type without the added
humour. The advert would still be upbeat and happy, but just without the humour.
The advert will still be scripted, and will be either learnt beforehand or read from the script
during recording. This alternative advert has more dialogue within it, but won’t be much
longer in length. The dialogue I have added helps advertise the product, making it sound
great; especially on a hot summers day. The use of non-diegetic music e.g. lawnmowers and
birds helps set a scene for the audience listening and feel like they are really there. This
creates a positive vibe, as well as preventing any dead airtime.
Our alternative idea would still be meeting the companies target. The advert will be heard,
whether it be in the college radio or the public radio. Either way, the young
adults/teenagers and families will hear it. This of course doesn’t write off the older
members of public from drinking it, but I think the most sales will be from the younger age
range.
