Rock Sound is a UK-based media company that provides access to the rock and youth music markets through its magazine, website, social media platforms, and live events. It has a monthly audience of over 715,000 across its touchpoints that is predominantly aged 15-24. The document promotes Rock Sound as an advertising partner by highlighting its trusted reputation and influence within the rock scene as well as the spending habits of its sizable audience. Examples of successful advertising campaigns for Red Bull, EMI Records, and Fender are provided to demonstrate the impact of Rock Sound's integrated partnership opportunities.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
In 2017, the global recorded music market grew by 8.1%. This was the third consecu- tive year of global growth and one of the highest rates of growth since IFPI began tracking the market in 1997. Revenues increased in most markets and in eight of the global top 10 markets.
I dati internazionali sugli investimenti ed i contributi che l’industria discografica dedica allo sviluppo di progetti musicali. La discografia è il maggior investitore musicale, con importi di oltre $4.5 miliardi destinati all’A&R e marketing nel solo 2015.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
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Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
2. WHO WE Are :
Rock Sound provides its partners unique opportunities
to reach the vibrant, savvy and fast-moving new music
and youth lifestyle markets.
In a hugely competitive market, Rock Sound has
thrived for over 14 years because we provide exactly
what music fans want: immediate and meaningful
access to the best new bands and the biggest names
on the scene alike. We were first to cover the likes
of Paramore, Bring Me The Horizon, My Chemical
Romance and hundreds more, and we’ve cemented our
reputation on creating rather than following trends.
Every issue of the magazine comes with a free CD
curated by Rock Sound staff to showcase the great
new music featured in the issue.
As the UK’s leading independent rock title, Rock
Sound has built up an unparalleled level of trust and
credibility among our audience. And as we’re the most
forward-thinking music title on the market, our brand
expansions – the annual Rock Sound Riot and Exposure
tours, one-off Rock Sound Presents shows, festival
sponsorships, mobile app and a burgeoning video
production unit – are embedded into all aspects of our
audience’s lives. However they consume music and all
its related offshoots, we’re there first.
Contacts
Business Development Manager
ben.crudgington@rocksound.tv
Ben Crudgington
tel: 020 7877 8776
Editor
ben.patashnik@rocksound.tv
Ben Patashnik
tel: 020 7877 8772
Publisher
patrick.napier@rocksound.tv
Patrick Napier
tel: 020 7877 8779
“Partnering with
Rock Sound enables
Impericon to align
itself with the best
live music events
whilst simultaneously
providing unrivalled
access to the title’s
knowledgeable
audience through
various advertising and
editorial solutions
across its print, online
and social media
platforms.”
Paul Towers,
Impericon.com.
Rock Sound Impericon
Exposure Tour partners
Rock Sound Ltd.
Unit 2.38 Whitechapel
Technology Centre,
75 Whitechapel Road,
London, E1 1DU
fax: 020 7377 0455
3. WHY ADVERTISE
IN ROCK SOUND?
Totally and fiercely independent, Rock Sound has
been the voice of credibility in the rock scene for over
14 years.
Across our media touchpoints*, Rock Sound reaches
a total audience of 715,000 people each month,
enabling your campaign to benefit from consistent
message positioning, increased impact, response and
a significantly strengthened market presence.
85% of our audience uses Rock Sound to discover
new music and trends. (Up from 78% in 2010)
More than any other resource for music discovery.
Significantly more than any other source, their
friends buy based on their recommendations
Rock Sound’s audience has a median age of 21,
providing you with the perfect opportunity to tap
directly into the highly elusive and lucrative youth
lifestyle market. Ideal for your messages whether
you work in the music, fashion, gaming, film or
technology sectors.
Rock Sound readers spend more than £250 million
each year on music and attending gigs.**
(Up from £210 million in 2010.)
With a thirst for fashion, Rock Sound readers spend
£433 million a year on fashion.**
(Up from £245 million in 2010.)
“Rock Sound lives and
breathes live music.
It therefore provides
the ideal audience for
advertising events
and the opportunities
by which to reach
it. When we collaborate
I do so knowing that the
finished product will
be nothing short
of professionally
executed.”
Mark Walker,
Promoter @ Kilimanjaro
* Magazine, Digital Edition,
Website, Social Media,
E-Newsletter, Live and Apps.
**Based on Audience x
Individual’s Average Monthly
Spend x 12
All figures taken from
Rock Sound Audience research
October ’12 conducted by James
Burckhardt, Edge Associates
4. AUDIENCE:
Unique users on rocksound.tv have exploded 500% in 24
months, aided by our feverishly busy social networks –
current reach: over 385,000 followers across Facebook,
Twitter, YouTube, Tumblr, Google+ and Instagram –
which is testament to the fact we’re achieving even
more cut-through in a crowded marketplace.
We Are Young
55% female, 77% aged 15-24
WE BUY MUSIC
In total, our audience spend over £250 million*
a year on music and attending gigs.
WE LOVE FASHION
Rock Sound readers spend £245 million*
a year on fashion
“Rock Sound’s my
personal favourite
music magazine.
They’ve always focused
a lot more on the music,
not the gossip.”
Oli Sykes,
Bring Me The Horizon
WE ARE INFLUENTIAL
85% of our audience use Rock Sound to discover
new music & trends. Significantly more than any
other source. And their friends buy based on their
recommendations
WE LOVE ROCK SOUND
Rock Sound’s audience love music and value being
connected. 52% follow Rock Sound across its print,
web and social network platforms and 82% across at
least 2 of these.
*Based on Audience x Individual’s
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October ’12 conducted by James
Burckhardt, Edge Associates
5. Key Facts
Frequency:
Magazine 13 times a year (every 4 weeks), Online daily
Total Brand Audience:
715,000 people PCM
ONLINE: 250,000 unique users
Readership: 45,902
(3.7 readers per copy; source Experian reader survey)
Circulation: 12,406
(source ABC JAN - DEC 2012)
Core target: 15 - 24 year olds.
“Rock Sound has always
treated us with
respect. We’re so
grateful to have been
on a few covers of this
magazine.”
Hayley Williams,
Paramore
Distributed by: Marketforce
Available at:
WH Smith, Morrisons, Tesco, Asda,
Sainsbury’s, HMV and all good newsagents nationally.
Digital Edition launched 2013.
Available on phone, ipad,
Android, Magzter and Kobo.
*Based on Audience x Individual’s
Average Monthly Spend x 12
**All figures taken from
Rock Sound Audience research
October ’12 conducted by James
Burckhardt, Edge Associates
6. Online Rates
950 x 250 Superleader £35 CPM
728 x 90 Leaderboard
£13 CPM
300 x 250 MPU
£15 CPM
Homepage takeover
£1500 PW
Email standalone
£70 CPM
Email newsletter inc.
£25 CPM
Video Pre Roll
£30CPM
(all figures excluding VAT)
All web traffic monitored by AdTech
PRINT RATEs
dps
obc
ifc/ibc
full page
half page
quarter page
£3080
£2420
£2090
£1815
£990
£550
PRINT Dates
Issue
Ad Close On Sale
177 Summer 24/06 17/07
178 Sep
22/07
14/08
179 Oct
19/08
11/09
180 Nov
16/09
09/10
181 Dec
14/10
06/11
181 Jan
11/11
04/12
7. MAGAZINE
BENEFITS OF
INTEGRATED
CAMPAIGNS
WEBSITE
Rock Sound can offer a close alignment with both the
highly desirable youth lifestyle and live music scenes
with one well-placed campaign.
• Consistent brand / message positioning.
TV & VIDEOS
• Multiple communication channels increase impact
and recall.
• Complementary use of the respective strengths
across platforms:
LIVE EVENTS
Print - Quality time spent with magazine
•
Web - Immediacy
•
MOBILE APP
•
Social Media - Interaction
•
Live - Message placement in exciting
atmosphere
• Total campaign accountability and measurement.
SOCIAL MEDIA
NEWSLETTER
• Strengthens market presence.
ROCK SOUND
TOTAL REACH
> 715,000
PER MONTH
8. CASE STUDY 1
• Red Bull wished to raise the profile and drive entries
in to their Bedroom Jam competition.
• Rock Sound put together an integrated campaign,
incorporating magazine and web editorial, a bespoke
countdown clock, news blasts on social media and
streamed video footage from the Bedroom Jam shows.
Rock Sound also ran regular ‘calls to arms’ across its
web assets ensuring the event stayed fresh in readers
minds.
• Red Bull Bedroom Jam 2011 grew by at least 150% year
on year, becoming the biggest year in the competition’s
history. Now in its third year, the partnership has been
renewed for 2012 and is already breaking further records.
• Bands now consider Red Bull as fantastic facilitators for
creating unique opportunities for up and coming artists.
9. CASE STUDY 2
• EMI records approached Rock Sound for marketing
ideas in order to promote the release of the new album
by You Me At Six, ‘Sinners Never Sleep’.
• To maximise pre-orders of the album, rocksound.tv
hosted a homepage takeover in the fortnight leading up
to the album’s release date. This was backed up by an
outside back cover print advert in the print magazine,
creating awarenes and driving people to the
pre-order page online.
• ‘Sinners Never Sleep’ opened at #1 in the UK’s official
Rock Chart and at #5 in the album chart.
• You Me At Six have gone on to receive prime time
airplay on Radio 1 from the station’s biggest DJs;
Zane Lowe, Fearne Cotton, Scott Mills and more!
10. CASE STUDY 3
• Fender Guitars wished to break into the music lifestyle
scene, so Rock Sound brought them on board as title
sponsors of the inaugural ‘Rock Sound Presents…’
tour with the strapline ‘Powered By Fender’.
• Through its contacts, Rock Sound was able to put
together an unrivalled billing of some of the most
exciting bands in rock, creating a live experience
which set tongues wagging throughout the scene.
• Backed up by a five-month campaign across Rock
Sound magazine, rocksound.tv, social media and TV
advertising, over 2 million people were exposed to
Fender branding throughout the campaign’s lifetime.
• The ‘Rock Sound Presents… Powered By Fender’ tour
was a complete sell-out, selling 15,000 tickets.