Bobby Owsinski wrote the book "Music 3.0" to help artists be aware of new marketing and distribution possibilities in the social media age. The book describes how social media allows artists to directly connect with fans and distribute music to any screen. It provides 10 low-cost marketing tips and discusses how traditional music industry models are outdated. Owsinski has extensive experience in the music industry as a musician, producer, engineer and author.

1. Music 3.0by: Bobby Owsinski

2. CredentialsMusician and SingerSongwriter and Producer Engineer and a pioneer of Surround SoundAuthor and WriterHas worked with musical icons such as:Elvis Willie Nelson Jimi Hendrix Chicago and many more

3. Credentials cont.Taught classes at Berklee College of Music, Trebas Recording Institute, and Nova Institute.Has written many articles for various music trade publications such as Billboard, Grammy Magazine.He has authored many books that are now used in many colleges around the world.

4. Reasons for Writing Music 3.0To help any type of artist be aware of the new possibilities of marketing and distributing in this social media age, whether in the music industry, video or photography.Music 3.0 describes the new innovative ways through social media to distribute music or any kind of art right to a the audience’s screen.

5. Main points of Music 3.0What consists of the era of Music 3.0?10 low-cost yet modern marketing tipsBest ways to market while using social mediaWho’s controlling the new music buisness?How to make a profit in this new world of music?Why are the traditional ways of the music industry not working anymore?

6. Reflections of Music 3.0Becoming aware of every aspect within this new age of the music industry and what it involves. In chapter 1 for example, Bobby describes how the artist and the fan can now be directly connected with each other. There is no more “middle-man.” Artists can now simply ask the fan what they want from them to the artist and/or the record label can make a profit. Simple as that.

7. Reflections cont.In Chapter 4, Bobby talks about the new way of marketing. As many artists cant just put their music on itunes and hope for a huge load of money, there is no doubt that at some point the artists music will leak and hit the torrent sites for millions of more people to gain the music for free. This is a big part of the new marketing. Yes you arent making money on the music, but if you see the music as an advertisment, it’s still a positive sign for the artist.

8. Learning more…Dig deeper into new ways of marketing music, video and photography.A new way of marketing your music can establish a good name for your music or product. In turn, people will keep coming back, or wanting more.Not to completely forget the old ways of marketing and advertising. It got us started once and it might have to get us started again in the future.

9. Who could benefit?Any record label or artist trying to update their way of getting music out there to the world.Advertisers that don’t want an annoying way to show off their products, instead a more interactive way to advertise.Anyone in the entertainment industry that cant find a way to market in this new age.