The music video for "Tears on Tape" by the band HIM served several purposes. It promoted the band's image and logo, which American skateboarder Bam Margera had already popularized through his own merchandise and videos. This helped HIM gain popularity and a record label in the United States. The band also extended their income and outlets through merchandise sales on their website, music streaming on platforms like Spotify, and bonus content included on album re-releases. Producing music videos and engaging with fans on social media and their own sites created synergy that benefited both the band and their expanding fan base.