Media for A2 information on the Digipak.

1. Importance of
Social Media
IN THE PROMOTION OF MUSICIANS AND BANDS

2. Social Media
 In the present almost everybody uses social
media.
 This creates an easily accessible world wide
audience from just a simple advert on a few
websites. Such as Facebook, Twitter and
Google+.

3.  In Facebook you are able to follow, like and
subscribe to bands and musicians pages:

4.  Also in Twitter you can follow individual band
members and artists:

5. Why is Social Media so important
then?
 It is important because for a band like Nero to
tweet, it costs nothing; and when they tweet, as
seen in the previous slide, more than 400,000
people will see there tweet instantly. So social
media is a marketing heaven for musicians,
band members and corporations, because it is
free, instant advertisement.

6. Importance of a
Website
IN THE PROMOTION OF MUSICIANS AND BANDS

7. Websites
 Websites for musicians and bands can be important because it is a
virtual ‘home’ of what happens to/with the band and what they are
doing.
 On a website a band or musician can also sell related merchandise
and ‘exclusive’ albums.
 Also, a website can be made with little money needed and if there
is enough ‘traffic’ going onto and through the website this could
lead to more money income for the band/musician.

8. Well planned and laid out websites
are best
 All examples of very good, easy-to-use, websites are generally fairly
simple:

9. Digipak – Why Bother?

10. Digipak -
”A type of packaging for CD’s or DVD’s, typically
made from cardboard with an internal plastic holder for
one or more discs.”
 The digipak for any band or musician is the most important tool for
presenting your new album to the public without them having to
hear it. ~ It goes against the saying “Never judge a book by
its cover”

11. How Youtube and
TV ads effect
THE PROMOTION OF MUSICIANS AND BANDS

12. TV adverts
 Having promotional adverts on TV can be very costly; however the
benefits of TV advertising are substantial.
 A musician or band can have clips of their music video in the ad to
show the viewer a visual and moving example of there music.
 As well as showing the viewer the video and digipack TV ads allow
the band or musician to play preview length sound clips to the
viewer too. Allowing them to hear and see the best bits of a new
album.

13. Youtube ads and
Youtube’s effect
IN THE PROMOTION OF MUSICIANS AND BANDS

14. Youtube in General
 Youtube is a huge database of videos where anyone can sign up
and upload.
 It is a free service and therefore
provides musicians, bands and
corporations a free way to
advertise to possibly millions of
people.
 YouTube has almost the same
aspect of Twitter. By having
‘subscribers’ when a video is
posted by (for example) Nero,
121,323 people will be notified that
Nero have uploaded a new video.

15. YouTube Adverts
 YouTube also has the capable ability to
use ads on its own videos.
 This also has the same effect as TV ads
 Although YouTube ads cost less and have
a possibility of reaching a wider and
larger audience than a TV advert.