The document analyzes the music video for "Hear Dis" by Chipmunk and Stormzy. It discusses the target audience as young adults and teenagers who can relate to the lyrics about everyday struggles. It notes that the tempo is upbeat to match the grime genre. Most of the camera work is handheld to make the audience feel like they are experiencing the performance along with the artists. The editing is quick with few transitions to encourage rewatching the video.

1. Music VideoAnalysis ByConnorDavidson
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
The music videoIam analysingisChipmunk&Stormzy – Hear Dis(
https://www.youtube.com/watch?v=j3xUloTrYA0).The genre isgrime music,
whichisa genre thathas boomedmassivelyoverthe last12 months.The target
audience forthismusicvideoismostlikelythe youngergeneration,forexample
youngadultsand teenagersaround16 or over.It wouldn’tbe suitable for
people youngerthanthatage as there isa verybadlanguage throughoutthe
song.It suitsthisaudience astheycouldrelate tothe lyricsmore.For example
pickingupgirlsand rappingismore relatable tothe age group.This songisn’t
targetedforolderpeople,astheyprobablywouldn’tunderstandthe meaningof the songandfinditquite disrespectful.Grime
musicisa lotmore popularinthe UK than anywhere elseinthe world,howeverthere are grime artistsinthe UStoo,but it isn’tas
popular.Grime artistrepresentthe workingclasspeople,whoaren’tasprivilegedassome andlike torap abouteveryday
difficulties,suchasbeinghomeless,unemploymentandcrime. Thisisalsowhythisgenre,inparticularthismusicvideoisaimed
towardsyoungerpeople,asitisa message tothem,to notgrow up andresort to crime etc.
Lyrics (Meaning
Implied?)
As mostgrime songsare aboutrelatable storiestothemorevenjust
people theyknoworas the same social class,the lyricsmeanmore
than just‘spittingbars’. Mostgrime artistsare workingclass
individualswhodidn’tgrowupwitha lotof money.Some have even
spenttime homelessorcommittingcrime togetmoneytopay forfood.For example,grime artistStormzy,grewupinthe working
classarea of ThorntonHeathin Londonandstarted ‘MC’ing’onstreetcornersand at hislocal youthclub,at the age of 11. Here
are some lyricsfromthe musicvideoIdecidedto analyse.“Whenmybrothergetshome,Ipray to godhe don’tdotime again”.
Thisis showinghe grewupina troubledfamilyasitsoundslike hisbrotherisinjail a lotof the time.Thisshowslyrics whichare
aboutreal life problemsforthe grime artists.The trackwas alsocreatedas a ‘dis’track. It wasaimedat someone orpeople who
don’tlike orhave beentalkingaboutthe artist.A lot of the lyricstalkaboutthisperson/people.
Tempo The tempoof the songmeansthe pace or speedat whicha passage of musicisbeingplayed.Musicwill be playedatdifferent
temposdependingonthe subjectorstoryin whichthe songis portraying. Forexample,the tempoof asongabouta deathor a
sad storywill mostlikelybe aslowtemporatherthana fastertempo. Whereasthissongismore upbeatdue to the genre of music
and the message.The movementinthe videorepresentsthe tempoof the song.There are lotsquickpacedmovements.The
tempoof the song oftendictatesthe rate of editing.
Genre The genre of thismusicvideo‘HearDis’isgrime.Thisisa genre whichisclose to rap, butdoesn’tusuallytell the same messages
withinitslyrics.The genre isfrequentlyreflectedinthe typesof mise enscene usedandalsothe style of performance etc.The use
of cameraand the way itseditedandalsocommonthemesshowone genre fromanothergenre. Forexample,the people inthe

2. Music VideoAnalysis ByConnorDavidson
videomovingarounddancing,thishelpsshowthe genreof music.The costume andstyle alsohelpsshowagenre.Forexample,in
a pop musicvideo,the costumeswill be brightandcolourful ratherthandarkor dull.Howeverthiswouldbe differentfora rock
musicvideo. Asthisisa performance video,therearen’tmanypropswithinthe setting.The whole of the musicvideoissetina
skate park,withjust1 personridinga bike aroundit.StormzyandChipare the onlyother2 people there.Thismeansthe use of
mise enscene isquite small,asthere are no addedprops,itisjust the setting.
CameraTechnique The majorityof not all of the camera workishandheld.Thismakesitfeel like the audience are there withthe performersandcan
experience whatthey’refeeling.Thiscanalsohelpthe audience relatetothe performersandtheirlyrics.This wouldalsomake the
overall costof the musicvideoless,astheydon’tneedtobuyor hire as muchequipment;thisisabigthinginthe grime industry,
artistsprefertomake theirvideoswithalowbudgetas itrepresentstheirbackground,whichIsworkingclass. Asthe camera
movementisveryquickthere are lotsof differentcameraanglesused,howeverthe mostdominantone isclose ups.Thisis
commonin the grime genre,ithelpsmake astatementfromthe lyricsandshowthe artistsmeanit. There are othercamera angles
such as wormeyesview(tomake the artists lookbiggerandmore dominant) andalsomedium/longshots.
Editing The editingforthismusicvideoisquite quickandstraighttothe point.There
are no fancytransitionswithinthe video;itiseitherstraightcutfrom2 scenes
or no cuts at all.The reasonthe editingissoquickmaybe so the audience
don’tquite graspwhat isgoingon,meaningthey’ll have towatchthe video
again,whichmeanstheywill hearthe songagain.There alsoweren’tmany
fancyeffectsaddedintothe video,itismostlyjustthe 2 performerswalking
aroundthe settingwithafewaddededitssuchasfiltersandwords. Thismakes
the videolowbudgetandeasyto make.
Use of Digital Effects As thismusicvideoisaperformance video,there isn’tmuchuse of digital effects. The digital effectsare usuallyusedtoenhance
the editingthatisperformedonthe videoandalsoto addto style or the audience’sexperience.Withinthe backingtrack,there
are some extraaddedsoundswhichwill have beencreated aftereverythingelse.Forexample,policenoisesandotherhigh
frequencynoiseswere addedontopof the backingtrack; thisisa digital effect.The volume of the singingisalsoaltered
throughoutthe video,butthere aren’tmanydigital effectsusedbecause itisalowbudgetvideowhichisbasedonperformance.