The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply codes written by advertising committees to ensure ads are not misleading, harmful, or offensive. ASA regulates TV and radio advertising under a contract with communications regulator Ofcom. The codes are intended to protect people, especially youth, from inappropriate content and targeting in ads. Complaints about potentially misleading ads are investigated, and regulators may find ads in violation of codes if they are likely to confuse or mislead consumers.
I am going to describe the various limitations and constraints that marketers operate under, to give evidence to my explanations I will be listing various examples.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. BTEC ExtendedDiplomainCreativeMedia:Unit 45 Commercial ProductionforRadio
ASA stands for The Advertising Standards Authority. They are the UK’s independent regulator of
advertising across all media. They apply codes
that arewritten by committees of advertising
practice. ASA have to act on complaints and
proactively check the media to take action
against misleading, harmful or offensive
advertisements.
ASA can deal with the majority of ads but not
every single one. If ASA cannot deal with a
complaint themselves, they will help you contact the right body. For TV and radio advertising, they
regulate under a contract from Ofcom. ASA also have a co regulation arrangement with communications
regulator Ofcom. In 2014, Ofcom announced the renewal of its co-regulatory relationship with ASA for
another 10 years. Ofcom act as a ‘legalbackstop’ for ASA.
ASA apply the advertising codes that are written by the Committees of Advertising Practice (CAP).
CAPare the sisterorganisationof the ASA andare responsible forwritingthe advertising codes. CAP
represent the advertising industry, covering advertisers, media owners and agencies. They offer
authoritative advice and guidance on how to create campaigns that comply with the rules.
The code isusedto protectpeople fromadvertsthatmayaffectyouthrough differentways.These
wayscan be harmful oroffensive,forexample pornographicorgambling;butalsothrough
misleadingadvertisements. There are codestorestrictthe advertisementof pornography,toprotect
those underthe age of 18, as well ascodeson alcohol andgambling.These codesandrulescover
contentand targeting,andare designedtoprotectunder18s and the vulnerable.Thereare also
codesto protectcharities,includingthe rulesarounddonationandtoinclude refunds.Otherdayto
day thingsthatare affectedare advertisementsonweightcontrol andslimming.Thisistoensure the
advertisementsforweightcontrol andslimmingproductsreceivethe necessaryhighlevel of
scrutiny.If necessary,broadcastersmustobtaingenerallyacceptedscientificevidence and
independentexpertadvice.Distance sellingalsohasacode usedto protectpeople fromthese.This
allowsreaderstoplace orderswithoutface toface contact withthe seller.Thiscoverscancellation
and refunds.Some contractsof exemptactivitiesare notsubjecttothe regulation.Forexample,
gambling,banking,package holidays,residentialrental agreementsandafew more.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
An advertisercangoon the ASA website andclickoncompliance andreadthe rulestheyhave to
follow,tosticktothe guidelines. Rule 1isadvertisementsmustreflectthe spirit,notmerelythe
letter,of the code.Rule 2 isadvertisements mustbe preparedwithasense of responsibilitytothe
audience andtosociety.Rule 3 isadvertisementsmustcomplywiththe law andbroadcastersmust
make that a conditionof acceptance.Andfinallyrule 4isadvertisementsmustnotstate or imply
that a product can legallybe soldif itcannot.These ruleswere ensurethatanadvertisercomplies
withthe code,and keepsthemoutof trouble.
You can complainthroughonline orbywritingtothemviaan address.You can write a complaintif
youare a consumer,competitorororganisationwithadirectinterest.Whenfilingacomplaint,you
will needinformationaboutthe ad,such as what,where andwhen.Also,if applicable;a
2. BTEC ExtendedDiplomainCreativeMedia:Unit 45 Commercial ProductionforRadio
photo/videoorscreenshotof the ad.You will alsoneedtoprovide all contactdetails.A current
advertthat isunderinvestigationis LeoVegasGamingLtd.The complaintwasthat the advert
misleadinglysuggestedconsumerswouldreceive£1,500 in cash. The complaintgota response and
the assessmentwasupheld.The finaldecisionwasthatthe advertdidnotsufficientlymake itclear
as to whetherconsumerswouldreceive £1,500 in cash or a “welcome bonus”. Therefore, ASA
consideredthe adwaslikelyto confuse consumers asto whatwas beingofferedunderthe
promotion,andwasdeemedtobe misleading.
The ad breachedCAPCode (edition12) rule 3.1 (misleadingadvertisement).
