3. •
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Iconic Masthead
First Issue 1967
Based in New York City, USA
Rock magazine
Rolling Stone’s magazine’s target market is 18+
61.3% are Men
38.7% are Women
5. 72% of readers are Employed and 22.4% of these are in
Professional/Managerial jobs.
46.5% are single and 38.4% are Married
Race
Percentage
White
73.9%
Black
12.4%
Asian
1.9%
Spanish/Hispanic Origin
16.4%
Other
12.3%
6. • The total circulation for Rolling Stone magazine in 2012 is
1,464,943.
• Rolling Stone magazines reader profile is:
“Rolling Stone goes beyond just taking the pulse of youth culture.
Rolling Stone is the pulse of youth culture.
Whether the subject is music, TV, Movies or politics – over 12
million young Americans trust and turn to Rolling Stone every two
weeks to keep them up on the subjects they care about most.
Bold stories. Big interviews. Insightful commentary. All delivered
with energy and passion, irreverence and a point of view that
defines its audience.”
7.
8. • NME magazine’s target audience is mainly
men aged 17-30
• 74% are Men and 26% are women
• 42% of readers are students
• The total circulation for NME in 2012 is
33,875 and it’s readership is 325,000
9.
10. • Q magazine’s target market is 25 year olds
• It’s total circulation for 2012 is 64,596
• The readership is 411,000
• Q magazine’s reader profile is:
“Open minded experience seekers, the Q audience
don’t define themselves by the music they listen to.
Music is an important passion, but their love of music
will never be to the detriment of their passions, such
as film, sport and comedy.
