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MIXMAG: DANCE
GENRE
BY ALICE STONEHAM AND
JOSEPH WRIGHT
CONVENTIONS
Dominant imagefilling up the whole
cover.
Lower case ‘i’ and
no commas –
informal and
aimed at younger
generation.
Promotion –
encourages
customers to buy
the magazine.
Colours in
dominant
image, colour
coordinate with
writing.

Large masthead –
stands out.
Alliteration makes
this easy to
remember.

Bold teasing
comments –
makes it stand out
on the shelf,
however hard to
read with thick
font and bright
colours.
INFLUENCES
• Club scene: music, dance etc.
• Dance music: beat, base etc.
• Fashion: usually glamorous models on the front
page, in fashionable clothing.
• Celebrity culture.
• Drug culture.
• Alcohol: front cover promotes cheap drinks.
AUDIENCE
• Those interested in
dance music – this is
usually the younger
generation as these are
who are most likely to go
to clubs.
• Those most likely to enjoy
the Ibiza lifestyle – this is
due to them advertising
this on the front covers of
many of their magazines.
TRENDS
• The first issue of this magazine
was printed on 1st February 1983
as a 16 page, black and white
magazine. The first cover was the
American music group Shalamar.
However as the years have gone
by this has slowly changed, now
featuring mainly women on the
font cover.
• Ibiza is also a very common trend
running through all the
magazines (example: photo on
right).
BLENDER:POP
GENRE
CONVENTIONS
Dominant
picture with a
relative artist

Promotional
offers for free
downloads at
the top which
will instantly
appeal to
people.

The theme is
girly and bold

All the writing is in
capitals which
makes it stand
out. The word
‘BLENDER’ is
especially bold
which
emphasizes the
magazine.
The writing is
black and pink
which contrasts
with the white
background to
make it stand
out.
INFLUENCES
• Celebrity culture: often seen on front covers
• Chart music: advertised in and on the front
covers of the magazines.
• Fashion: advertised by the celebrities on
magazines covers.
• Trends: influenced by the trends starting by
the fans of pop culture.
AUDIENCE
• The younger generation are normally most
interested in pop music. This is normally because
they are most likely to listen to music that is in the
charts. Pop music dominates the music chart in
modern day.
• Celebrity obsessed people as celebrities are
mostly found on the front covers.
TRENDS
• Blender magazine has changed a lot in years gone
by. It has updated itself to follow the trends of the
younger generation. For example ; celebrities who
are popular in the media would be put on the front
cover of a magazine like blender to attract the
younger audience who follow celebrity culture.
• The way magazines are also presented has
changed in recent years. For example the majority f
magazines are now viewed over the internet. This
means it attracts more of the social networking and
online based audience; which is known to be the
younger generation.

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Mixmag

  • 1. MIXMAG: DANCE GENRE BY ALICE STONEHAM AND JOSEPH WRIGHT
  • 2. CONVENTIONS Dominant imagefilling up the whole cover. Lower case ‘i’ and no commas – informal and aimed at younger generation. Promotion – encourages customers to buy the magazine. Colours in dominant image, colour coordinate with writing. Large masthead – stands out. Alliteration makes this easy to remember. Bold teasing comments – makes it stand out on the shelf, however hard to read with thick font and bright colours.
  • 3. INFLUENCES • Club scene: music, dance etc. • Dance music: beat, base etc. • Fashion: usually glamorous models on the front page, in fashionable clothing. • Celebrity culture. • Drug culture. • Alcohol: front cover promotes cheap drinks.
  • 4. AUDIENCE • Those interested in dance music – this is usually the younger generation as these are who are most likely to go to clubs. • Those most likely to enjoy the Ibiza lifestyle – this is due to them advertising this on the front covers of many of their magazines.
  • 5. TRENDS • The first issue of this magazine was printed on 1st February 1983 as a 16 page, black and white magazine. The first cover was the American music group Shalamar. However as the years have gone by this has slowly changed, now featuring mainly women on the font cover. • Ibiza is also a very common trend running through all the magazines (example: photo on right).
  • 7. CONVENTIONS Dominant picture with a relative artist Promotional offers for free downloads at the top which will instantly appeal to people. The theme is girly and bold All the writing is in capitals which makes it stand out. The word ‘BLENDER’ is especially bold which emphasizes the magazine. The writing is black and pink which contrasts with the white background to make it stand out.
  • 8. INFLUENCES • Celebrity culture: often seen on front covers • Chart music: advertised in and on the front covers of the magazines. • Fashion: advertised by the celebrities on magazines covers. • Trends: influenced by the trends starting by the fans of pop culture.
  • 9. AUDIENCE • The younger generation are normally most interested in pop music. This is normally because they are most likely to listen to music that is in the charts. Pop music dominates the music chart in modern day. • Celebrity obsessed people as celebrities are mostly found on the front covers.
  • 10. TRENDS • Blender magazine has changed a lot in years gone by. It has updated itself to follow the trends of the younger generation. For example ; celebrities who are popular in the media would be put on the front cover of a magazine like blender to attract the younger audience who follow celebrity culture. • The way magazines are also presented has changed in recent years. For example the majority f magazines are now viewed over the internet. This means it attracts more of the social networking and online based audience; which is known to be the younger generation.