This document provides information on the target audiences, publishers, and focuses of various music magazines, including Q, NME, Mojo, Kerrang!, Top of the Pops, Uncut, We Love Pop, Classic Rock, Mixmag, and Metal Hammer. It outlines the intended readers and goals of each publication, such as Q's focus on interviews and lists for males aged 15-44, NME's association with rock/indie music for males 25-40, and Mixmag's coverage of electronic dance/club music for 26 year old males. The majority of magazines profiled aim their content at either male or female readers between the ages of 15-45.

2. • NME
• Publisher - IPC Media
• It is largely associated with rock,
alternative and indie music.
• Target audience - Males 25-40
• NRS Social grade of reader: 65%
ABC1

3. • Mojo
• Publisher – Bauer Media Group
• Target audience - Mainly 16 – 24 year olds
• It would cater for the burgeoning interest in
classic rock music. It has in-depth coverage of
both popular and cult acts, it acted as the
inspiration for Blender and Uncut.
• NRS social grade of reader: 67.3% ABC1

4. • Q
• Publisher - Bauer Media Group
• Much of the magazine is devoted to
interviews with popular musical
artists. It is well known for compiling
lists. It has created many, ranging from
"The 100 Greatest albums" to the
"100 Greatest '100 Greatest' Lists".
• Target audience – very wide 15-44
years of age.
• NRS Social grade of reader: 70% ABC1

5. • Kerrang!
• Publisher - Bauer Media Group
• UK-based magazine devoted to rock music.
• Target audience - Males in their late teens.
• NRS Social grade of reader: 49.8% ABC1

6. • Top of the Pops
• Publisher - Immediate Media
Company
• It features chart information, star
gossip, fashion and beauty advice,
quizzes, song lyrics and posters.
• Target audience – 87% female aged
11-15

7. • Uncut
• Publisher - IPC Media
• Target audience -25 to 45 year-old men
• Uncut's contents include lengthy
features on old albums, interviews with
film directors, music and film news, and
reviews of all major new album, film and
DVD releases. Its music features tend to
focus on genres such as Americana rock
and alternative country.
• NRS Social grade of reader: 77% ABC1

8. • We Love Pop
• Publisher - Egmont UK Ltd
• Features interviews with pop stars,
behind-the-scenes exclusives,
photos and a "high-end cover gift"
designed to appeal to a savvy teen
audience.
• Target audience – teenage girls aged
11-15.

9. • Classic Rock
• Publisher – TeamRock
• Target Audience - 16-25 year olds
• It includes articles and reviews of
contemporary and upcoming artists it
deems worthy of note.
• NRS Social grade of reader: 53% ABC1

10. • Mixmag
• Publisher - DMC Publishing
• Target audience - 26 year old, 72%
male and 28% female.
• Mixmag is a British electronic dance
and clubbing magazine, published in
London, England. Launched in 1982,
the magazine covers dance events,
and reviews music and club nights.
• NRS Social grade of reader: 78%
ABC1

11. • Metal Hammer
• Publisher – TeamRock
• Target audience -20 to 25 year old
males.
• Metal Hammer articles feature both
mainstream bands and more unusual
acts from the whole spectrum of
heavy metal music.
• NRS Social grade of reader: 51%
ABC1

12. Q – Mission Statement & Reader Profile

13. NME – Mission Statement & Reader Profile

14. Mixmag - Mission Statement & Reader Profile