Media Evaluation Question 4

1. Question 4:Who would be
the audience for your media
product?
By Grace Page-3103

2. Age and Gender
• My magazine is aimed at teens and young
adults who are interested in RnB music and
are between the ages of 15-25 of an equal
gender ratio.
• The magazine also has an equal gender ratio
due to both male and female featured artists
headlining the magazine, meaning both
genders will be interested in the content of
the magazine.The colour palette also mainly
consists of grey, green, red, black and white;
which are all fairly neutral colours, meaning
they do not appeal to a particular gender.

3. Demographic
• My magazine is aimed at the ABC1 demographic
category.
• They come from a relatively affluent background, so
they will therefore have a disposable income.

4. Psychographic
• My magazine is aimed at the reformer psychographic category.
• This is because they seek enlightenment and aspire to gain a wide
understanding of society and culture through both knowledge and
experience.

5. Technology
• As the target audience is aged 15-25, they will have grown up in a world where the
internet and technology is a part of life and has been integrated into all aspects of
the media.
• As well as following their interests updates and following them on social media
sites, such asTwitter and Instagram.This therefore means my audience will be
involved with sharing posts and keeping up to date with the media.
• They may also use more ‘artistic’ sites such as Pinterest. Smaller, more creative
sites often create a more tightly knit community of bloggers or posters what have
the same interests and subcultures-making the target audience highly influenced
by and influential to their niche peer group.

6. Music Interests
• Jukebox is focused on aiding the discovery of a more niche and foreign genre,
RnB.This genre is originallyAfrican-American, so the audience, as reformers, will
have a constant demand for new musical experiences and to find out about more
niche genres.
• The target audience has a wide variety of niche musical subcategories , but they
are drawn to anything innovative, creative, stylish or interesting.They will
therefore be prepared to spend money on albums, live music events and
magazines, particularly if the magazine is special edition or if the artist has
received acclaim from a respectable source of publication such as Jukebox.

7. How they consume media
• Readers may discover music in many ways such as through live concerts, the
internet and in record stores. However, they are most likely to be influenced on
what they listen to by their peer group or youth sub-culture.The development of
the internet has resulted in a dramatic increase in the availability of independently
released music.
• It is now easier than ever for the target audience to consume niche music through
the use of the internet.
• It has been concluded from Bauer Media that the audience’s relationship with the
magazine means readers will turn to Jukebox as a form of filter of music.This is
because the internet has been a base for the global community, resulting in an
increase in the need for generic filters.