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Researching the market place
1.
2.
3. •Kerrang is £2.20 per issue or £56.00 for a yearly
subscription.
•Kerrang is published on a monthly basis.
•In each issue there are around seventy pages.
Kerrang magazine regularly includes interviews from
popular bands witch relate to their target audience.
These bands typically include Asking Alexandria. Bring
Me The Horizon, Of Mice And Men, Sleeping With
Sirens, Paramore and You Me At Six. They also
regularly include posters, to work as an incentives.
They always include articles on; Feedback on popular
bands, News (including upcoming band events),Live
Reviews, Features (mainly consisting or band
interviews), posters, Album Reviews, Gigs and Swag
(Band Merch).
Typically the Features for Kerrang Magazine are Band
Interviews as they instantly attract the reader to the
magazine.
6. •Metal Hammer is £4.25 per issue or £49.99
for a yearly subscription.
•Metal Hammer is published on a monthly
basis.
•In each issue there are around 110 pages
Metal Hammer magazine regularly includes
Album reviews, an access all areas section i
which a popular metal band will do a "reveal
all" interview, and a "my life story" section in
which they will do biographies about
musicians.
7. • Male (64%)
• The Median age is 22
• Average income of a Metal Hammer reader £22,100
• Adverts effective with readers purchasing 59% of
products/services advertised
• 46% of readers play guitar and 45% involved in playing music
(play for enjoyment at home, this shows the readers are laid back
and that many of the readers would relate to band members
playing instruments)
8.
9. • Rock sound is £2.17 per issue.
• 59% of Rock sound readers are
Female and 72% are aged
between 15 and 24 years old.
• Rock sound is published on a
monthly basis. Personally I
think this is not evident as the
paper is more fragile and the
design gives it the appearance
of a tabloid typed magazine, so
I would have expected it to be
produced weekly.
• Each magazine has around 80
pages.
10. • Rock sound regularly includes gig reviews, album reviews, free
music cd’s, band stories and posters.
• Their features typically include “exclusive” interviews with
popular bands, competitions to win concert tickets,” “band of
the week” (in which they pick a band and rate their music,
they’re usually picked due to a particularly popular song or
album), and “ a letter to my younger self” in which a musician
writes to them self expressing their regrets.
11.
12. • Q is the UK’s number one purchased music magazine.
• Q is about quality and character. Q’s readers prize its great
photography, detailed reporting and sense of humour.
• Q is about authority and opinion. It stands for the music that
matters, the stars who make it and the people who love it.
• A positive review in Q can make a band’s career – and Q’s major
interviews are known around the world.
• Q gets access to the biggest stars in rock and roll.
• Q’s audience is younger and more affluent than any other music
monthly. 97% of readers rate Q as a quality magazine. In research it
outperforms competitors on measures such as best interviews,
writing and awards winning on photography.
13. • Q magazine is £3.99 per issue.
• It is produced on a monthly basis.
• Q usually has an average of 150 pages, making it bigger than
the typical music magazine that has around 80 pages.
• Their regular content includes News(regarding upcoming gigs
and new albums), Gossip regarding their featuring
musicians, biographies, auto biographies, and their predicted
upcoming artists.
• Features can include “exclusive” interviews and reviews
actually written by other popular musicians.
16. Rolling stones magazine is mainly centred around music however it also incudes
information regarding TV and politics and popular culture. The magazine is
published every two weeks. Some would say this is evident as the paper quality
and all around visual appearance of the magazine suggests that it is similar to a
tabloid.