Social media presentation Cert II IT v1.1

What is Social Media?

Is defined as "interactive web platforms via which
individuals and communities share, co-create, discuss,
and modify user-generated content”[1].

In the year 2012, social media became one of the most
powerful sources for news updates through
platforms like Twitter and Facebook.

Wikipedia 8/10/12

Created by: Katrina Hamer, October 2012

Social Media

Variety of media for the purpose of social networking.
“Media” are the tools we use
Two or more people interacting for a specific
purpose.
Social means engagement
Crowd sourcing
Social Business


Social Media Classifications

Six classification schemes by Kaplan and Haenlein
(2010):

collaborative projects (for example, Wikipedia),
blogs and microblogs (for example, Twitter),
content communities (for example,YouTube),


Classifications Con’t

social networking sites (for example, Facebook, Twitter),
virtual game worlds (e.g., World of Warcraft),
and virtual social worlds (e.g. Second Life).


Popular Tools and Applications

Currently Facebook is the most popular
Twitter is the most common blogging tool

Twitter & Facebook used in the QLD floods:
http://cci.edu.au/about/media/social-media-vs-the-floods


Social Media in Business

A short video on using social media in business:

http://www.commoncraft.com/video/social-media-and-
workplace


What Young People & Business are Doing with Social
Media?

Created by: Katrina Hamer, October 2012 Source: Yellow Social Media Report – June 2012

The General Public & Social Media


What Sites are Used?


Time Spent on Sites


Is Your Boss Your Friend?


Other Statistics

Source: Yellow Social Media Report – June 2012

Social Media Applications
Tweeter Blogs
Facebook Wikis
Myspace Pinterest – online
Linkedin StumbleUpon
Tumbler Del.icio.us
YouTube Picasa
Flickr Google+
Ning LiveJournal


Tips for Business Users

1. Be patient.
The communities don’t happen overnight. If you try and force it, it just seems inauthentic.

2. Be authentic.
If your company has positive vibes to it in real life and your employees like to come to
work every day for the creative, stimulating environment, that’s going to show in any
form of marketing you do.

3. Be a part of it.
Develop an online community around your brand.

4. Be supportive.
Listen to what your community does. Don’t be afraid to let them steer you.

Taken from: http://www.businessreviewaustralia.com/marketing/viral/the-crowd-goes-
wild-for-threadless


Useful Links

http://www.wispa.com.au/social-media-marketing/

http://www.businessreviewaustralia.com/marketing/viral/t
he-crowd-goes-wild-for-threadless

http://www.businessreviewaustralia.com/marketing/social-
media/best-social-media-practices-for-businesses

http://en.wikipedia.org/wiki/List_of_social_networking_we
bsites


Issues

Copyright
Information stored is owned by the creator
However is available to everyone
Ensure you know the regulations of sites used

Privacy
Protecting your privacy isn’t easy
Information is still on servers after you delete it
Check options that allow for privacy settings


Issues Con’t

Security
Use appropriate usernames and passwords
Keep passwords secure
Ensure you sign out

Trust
Use appropriate trust levels;
Public, Family, Friends, Colleagues


Activity 1:
Social Media Tool Type Popular Software Features or Use
Micro Blog Tweeter Content smaller than a
normal blog
Music Sharing Soundcloud Create, record and share
sounds and music
Photo Sharing Flickr Upload and share photos
Social bookmarking Del.icio.us Bookmarking favourite
websites
Social network Facebook Share ideas, views and
interests (Facemash
Social News Slashdot User posted news stories
Video Sharing Shareyourworld Upload and view video
clips
Virtual World Moove, Second Life Online community of a
simulated environment
Wiki MediaWiki Website allowing user
collabrative content

Compare Tools & Applications

Blogs and Microblogs
Photo, music and video sharing
Social bookmarking
Social networks
Wikis
RSS feeds (not specifically social networking)


RSS Feeds

Netvibes
Igoogle
Newsgator
Google Reader


Try out Sites

Access the “Try This” section of Topic two
Try out the following:
Social Media
Wiki
MicroBlogging
RSS feeds
Pod Casting


Activity 2

Check it out!

Review one Social Media Type

Access the activity from Moodle for more information


Set up and Use Social Media

There are a number of steps involved:

Determine the business needs
Identify the tool or application to use
Initiate the tool – create and set up the preferences
Establish the interface – content, images etc
Commence the social networking interaction
Test and evaluate the tool
Present findings


Activity 3

Create & Use a Wiki

Access Activity 3 from the Moodle site for details


Summary

Social Media What is It?
Categories of Social Media
Types of Social Media Tools and Applications
Current Statistics
Using Social Media in a Business environment
Using Social Media


Questions


The End

Thanks for listening


Social media presentation Cert II IT v1.1

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