Citizens now have more ways to get involved in social causes through social tools like Facebook, blogs, videos, and more. There are dozens of ways for people to support organizations they care about online, such as updating their Facebook status about a cause, organizing a fundraising event, writing a blog post, or producing and sharing a video. Effective online campaigns are strategic, disseminate their policies and issues publicly, mobilize public opinion through online petitions and sharing campaign materials, and tell powerful stories to engage supporters across tools and audiences.