Bootcamp dec 8

Social Media Tips, Success Stories &
Strategy for the Automotive Industry

Hosted by:
Korenne Richardson & Liz Presson

Overview
Wednesday, December 8, 2010

1. Introduction

2. Industry Stats

3. Industry News

4. Industry Events

5. Client Success Stories

6. Tips and Tricks

Industry Stats
Social will be like air Wednesday, December 8, 2010

Did it work?

Starting December 1 -
World AIDS Day - the
world's most followed
celebrity tweeters
sacriﬁced their digital lives
to help save millions of real
lives affected by HIV/AIDS
in Africa and India.
That meant no Twitter or
Facebook updates from any
of them.
As of today, the campaign
raised $1,000,479.

Source: http://buylife.org/

Industry Stats

@DellOutlet rides Twitter to the bank
Dell claims to have
generated a total of
$6.5 million in revenue
from their Twitter
presence, where they
have more than 1.5
million followers on
their @DellOutlet
account.

“Listening to our customers has always been at the heart of what we do. Dell’s
heritage of direct customer connections and online leadership are the seeds of
our drive to be a social media success.”
- Kerry Bridge, head of digital media communications at Dell
Source: http://mashable.com/2009/12/08/dell-twitter-sales/

Industry Stats

Intel reports steady Facebook growth
through interaction
Intel reports 10% to 15% monthly
organic Facebook fan growth on
average, which is considered the
highest organic growth you can
get. They now have over 250K fans
(over 90% of which were acquired
organically).

“We consistently monitor and listen to the conversations on the web, trying to address as
much of the questions and issues as we can. It is important for us to have presence on
social networking sites where our customers can engage in a dialogue with us and get a
1:1 attention.”
- Ekaterina Walter, Intel social media strategist
Source: http://mashable.com/2010/12/07/social-media-business-success/

Industry News

The Case of the Bad Google Review

Recently, the NYT exposed an online
merchant that used poor Google
Reviews to advance his website’s search
engine optimization.
Due to large public outcry, Google
quickly introduced a change so that
merchants with bad reputations would
lose rankings in its system.
We cannot reveal the details of our solution—the underlying signals, data
sources, and how we combined them to improve our rankings—beyond what
we’ve already said.We can say with reasonable conﬁdence that being bad to
customers is bad for business on Google. - Amit Singhal, Google Fellow
Source: http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html

Industry News

The Great Tumblr Crash of 2010

Planned maintenance on
Tumblr accidentally crashed
a critical database cluster.
This interruption in service
caused a huge problem for
avid users.
Tumblr responded
appropriately with posts on
their blog & Twitter,
addressing the issue.

Source: http://staff.tumblr.com/

Industry News

Get Your Car Back...using Twitter

Seattle Police have taken to
Twitter to seek help in ﬁnding
stolen vehicles.

Source: http://twitter.com/getyourcarback

Industry News

Facebook profiles change again

Facebook profiles now
have a new look designed
to provide more of a visual
snapshot into your life,
discover common
interests, and highlight
meaningful relationships.

Source: http://www.facebook.com/about/profile/

Industry News

Groupon stands on its own

Groupon rejected Google’s
offer for purchase.

Source: http://techcrunch.com/2010/12/06/groupon-groupon/

Industry News

Facebook & Twitter positively affect SEO

Bing and Google both conﬁrmed
that links shared on Facebook
and Twitter will affect SEO
ranking.
Google revealed that it uses
Author Authority to gage the
SEO ranking of sites, using
Twitter users’ “author quality” to
make the calculation. And Bing
has a similar measurement called
“Social Authority”.

Source: http://www.socialtimes.com/2010/12/facebook-and-twitter-affect-seo-conﬁrmed-by-google-and-bing/

Industry News

Meet thefancy
Thefancy connects users to things,
people and brands on the web and
in real life. How? It allows users to
save objects on the web in a
personal collection.
So, you can grab an “Add to Fancy”
bookmarklet to clip or tag objects
of interest as you browse.
The collection you build becomes a
photo collage of things that other
users can follow to save items that
interest them.

“The next wave of commerce is going to be less about the current Google keyword paradigm and more
about social and presence. Social means discovering things that are of interest to other people and
presence means discovering things that are physically near me.”
- founder Joseph Einhorn
Source: http://www.thefancy.com/masthead

Industry News

Yelp check-in offers are live!

When someone checks into a business
on Yelp, they can now take advantage
of check-in offers.
This new feature within the business
owner dashboard allows a business
owner to choose how to reward
customers with a coupon or special.
It provides a measurable way to
reward your most loyal customers
while attracting new ones.

Source: http://ofﬁcialblog.yelp.com/2010/11/just-in-time-for-black-friday-check-in-offers.html

Industry Events

t
Nissan CEO gives keynote for Le Web
During his keynote at the LeWeb
conference in Paris, Carlos Ghosn
explained that, “cars have stopped being
perceived as symbols of modernity.”
He stated that the electric car is the
breakthrough that will bring the motor
vehicle into the modern age.
Ghosn also believes that the world needs
a mass-produceable, affordable and zero-
emission pure electric car that can help
relieve us of the environmental and
energy issues that plague our world.
He was quick to promote the Nissan
Leaf, the company’s compact battery
electric car that he says is already sold out
in Japan for 2011.
Source: http://mashable.com/2010/12/08/nissan-car-modern/

Industry Events

What’s Happening in the
Auto Industry?

2011 NADA
Convention & Expo
San Francisco on 2/5/2011

Success Stories

Remember to use call to action
statements to prompt discussion

Success Stories

Don’t forget about Twitter as a source
of testimonials

Tips & Tricks

Involve your followers
in your charitable efforts

30% of adults say they will donate
money to charity rather than
purchase some gifts this holiday
season:
4 in 5 adults say they appreciate it
when people make a donation to a
charity rather than purchasing a gift
for them
3 in 4 adults say they would
volunteer their time to charity as a
gift if they thought others would
value this type of responsible giving.

Source: http://www.ketchum.com/research

Tips & Tricks

Grab a Flip!
Here are some great video ideas for your new Flip:

• quick showroom walk-through
• employee of the week profiles
• day in the life of your dealership
• clips of dealership events
• walk-through of a typical service appointment - an oil change and show the
standard procedures
• videos specifically for first time car buyers like how does financing work
• special/interesting features of new models that have come to the showroom
• positive customer testimonials at time of delivery or after a test drive
• frequently asked questions from customers about vehicles

These videos can be very quick (2 -4 minutes long) and are a great way to add
personality to your Facebook fan page and Youtube.

Any Questions? Open Discussion


Bootcamp dec 8

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