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Social media presentation
- 2. What is social media Real life application Part of a bigger strategy What it means for Breakthrough UK
- 3. Social media - How many do you recognise?
- 4. The groups thoughts The wikipedia definition – The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content."[1] Social media are media for social interaction, as a set of methods to enhance social communication, using ubiquitously accessible and scalable communication techniques. But how is this useful for the real world and particularly for right to control?
- 6. 13 million supporters on his email list 3 million online donors 3 million Facebook friends a peak of 8.5m monthly website hits 800,000 blogs 35,000 volunteer groups mobilised to run 200,000 offline events and 70,000 fundraising hubs raising $30 million
- 9. Whizz Kids Rethink http://www.lhmmedia.com/who-we-are/
- 10. Wanted to talk about disability in an inspirational and progressive way. Started blog www.martynsibley.com. Use Facebook, tumblr or myspace as a platform to explain your views and motives. Show interesting photos on flickr and upload short videos from vimeo (just google these sites to find them). Then embed them on main site. More interesting and unique. Also use Twitter and Facebook to update people on real time events - allowing supporters to feel a part of what you are campaigning for.
- 11. Telling the story is only the beginning. Can add content but nobody listening. Start by googling disability blogs and discussion forums. Listen, learn and observe. Start to participate and air your own views. Use Tweetdeck In time people will engage with you as long as you inspire them in some way. You cannot do it alone – 2 way dialogue
- 12. For Obama it was asking people to door knock, phone people, give money etc. For the disability e-petition it was as simple as signing their name to a purpose. The call to action can be small or big. People need an action. What that is only you can decide. For www.martynsibley.com it is asking people to support the planning of and then attending innovative events on disability.
- 14. Less control/ We need you greater freedom How are you going to use social media for Breakthrough UK
Editor's Notes
- Charity Social 100 IndexA report done in conjunction between the Guardian and Visceral Business.The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. It sheds some interesting light on how charities are developing as social brands The research focuses on how charities are usingthe biggest social media platforms:Twitter,Facebook,Linked In,YoutubeIt has found that charities are using social media as a way of:building communities,Calls to action,Telling stories,Fundraising,Building relationships with the customers - looking at how these can be long lasting and of value to both parties. A way of charities bringing customers closer to them.Charities are also using Social Media as a cheap form of marketing – a way of improving their reputation and developing a deep involvement with customers.
- People have more choice and control over how they interact and engage with organisations and each otherWe need to move away from keeping people at arms lengthConvergence of different media e.g. Internet TVPower of video – 30 second video clip is much more powerful than a standard leaflet