1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson
2. Overview
Wednesday, January 12, 2011
What
about me?!
This webinar only discusses social media,
not the GOSO platform.
Feel free to email liz@goso.com to schedule a live demo.
A platform tour is also available on www.goso.com
3. Overview
Wednesday, January 12, 2011
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Client Success Stories
6. Tips and Tricks
4. Industry Stats
Social will be like air Wednesday, January 12, 2011
Who got the most social buzz in 2010?
Source: http://vitrue.com/blog/
5. Industry Stats
Social will be like air Wednesday, January 12, 2011
Mobile shopping on the rise!
The study, which surveyed 10,000 visitors to top e-retailer sites, found that 11% of them made a
purchase using their phones this holiday season, compared to only 2% at the same time last year.
30% of visitors used their phones to compare product details, look up prices, or find store
locations.
In 2009, only 11% of consumers surveyed said they used their phones to do this kind of research.
Many internet users started making relationships with retailers online long before they purchased
from them there. In 2000, a Pew Internet survey found that while 46% of surveyed Internet users
had made a purchase online, 73% had used the Internet to research a product.
Source: http://mashable.com/2011/01/10/why-mobile-shopping-could-be-as-big-as-online-shopping/
6. Industry News
Social will be like air Wednesday, January 12, 2011
Mashable Award Winners!
With more than 1.3 million
nominations and votes,
Must-Follow Non-Profit Mashable announced its 2010
Mashable Awards winners.
The Mashable Awards highlight
the very best of tech and the
web.
Breakthrough Website Design
Best Location-Based Service
Source: http://mashable.com/2011/01/07/mashable-awards-2010-announcing-the-winners/
7. Industry News
Social will be like air Wednesday, January 12, 2011
Mashable’s Most Creative
Social Media Campaign
The Stand Up for WWE took
reputation management to a new level.
Source: http://www.wwe.com/inside/standupforwwe/
8. Industry News
Social will be like air Wednesday, January 12, 2011
Mashable’s Most Creative
Social Good Campaign
Twitchange is an innovative charity auction that enables you to bid on the famous
for a chance to have them Twit-talk to you. It bills itself as the “first-ever celebrity
Twitter auction,” and offers up a hefty list of celebrities, from Simon Pegg to Pete
Wentz.
Users donate money for the chance to have these celebrities follow you, retweet
you or mention you in a tweet and all the money raised goes to
aHomeInHaiti.org, which will then be able to finish rebuilding the Miriam Center,
a home for children with cerebral palsy, severe autism and other disabilities.
Source: http://twitchange.com
9. Industry News
Social will be like air Wednesday, January 12, 2011
Southwest tweets away
customer service fears
Recently, Southwest Airlines announced a revamp to its Rapid Rewards
program. The changes sweeten the rewards for people who pay more for
tickets, since the points earned are directly linked to the ticket price.
They reached out to a Twitter user that wasn’t satisfied with their new
program to see if there was anything they could further explain.
Source: http://www.fitango.com/
10. Industry News
Social will be like air Wednesday, January 12, 2011
Youtube’s First Crowd-Source
Documentary
YouTube has offered its first sneak
peek of the Ridley Scott-
produced, crowd-sourced
documentary Life in a Day before
the film’s world premiere at the
2011 Sundance Film Festival on
January 27.
That clip is one of 1,125 out of a
total of 80,000 submitted that
made the final cut for the 90-
minute doc. Life in a Day is based
on an experiment in which
thousands of people across the
world shot video on July 24, 2010
to document a single day on earth.
Source: http://www.youtube.com/lifeinaday
11. Industry News
Social will be like air Wednesday, January 12, 2011
MINI’s new Youtube campaign
Mini is going to employ something called “3D
slow motion” technology for an ad that, absurdly,
features a monster truck jumping four Minis.
The ad, created by Amsterdam-based ad agency
BSUR, was shot at a packed Las Vegas stadium
and features slow-motion footage of a crowd
rising to its feet, dropping hotdogs, beverages and
jaws to the floor in the process. There are also
lots of slow-mo shots of the truck tires nearly
grazing the roofs of the Minis amid an explosive
barrage of pyrotechnics and a rock opera
soundtrack.
To build anticipation for the spot, Mini has
released two teaser spots on YouTube.
Source: http://www.youtube.com/MINI
12. Industry News
Social will be like air Wednesday, January 12, 2011
NFL Playoffs Go Social
The public list called “NFL: Playoffs” gives Twitter users an
instant, satisfying portal into football mania. The entire list has a
following of less than 100 for now, but choosing to make use of
this compilation of tweeting players, teams, and fans is a good
way to get the football tweets you want.
However, if following a list is not your style, then you should
hand-select the teams and players that most interest you.
Source: http://blog.twitter.com/2011/01/ready-for-kick-off.html
13. Industry News
Social will be like air Wednesday, January 12, 2011
NY Jets into Social
Jets are one of the most active NFL
teams on social media.
Their strategy includes a Facebook page,
with interactive tabs where fans can wish
players a happy birthday, a “connect with
the Jets” micro-site, which allows Jets’
Twitter followers to receive prizes and
enter sweepstakes, and live video chats
on Ustream as well as their website.
They also encourage fan participation
with their Ultimate Fan Facebook app &
Fireman Ed Chant microsite.
Source: http://www.facebook.com/Jets &
http://firemanedapp.com/
14. Industry News
Social will be like air Wednesday, January 12, 2011
Klout gets more moolah
Klout, the social media analytics agency announced it has received
$8.5 million in funding. Known for its “Klout Score,” which ranks
social media influence, the company uses data such as likes,
comments and friendship networks to determine its rankings.
Source: http://mashable.com/2011/01/10/klout-8-5-million-infunding/
15. Industry News
Social will be like air Wednesday, January 12, 2011
Hyundai’s Blue Link shares location
Hyundai announced a new telematics service for its cars
called Blue Link.
The service offers emergency assistance along with a
number of convenience features, including vehicle location
sharing to select family and friends, and through Facebook.
Source: http://ces.cnet.com/8301-32254_1-20027114-283.html
16. Industry News
Social will be like air Wednesday, January 12, 2011
Check-in at the University of Kentucky
The University of Kentucky uses
Facebook Places to take advantage of the
collective reach of its student’s networks
to build awareness among prospective
students.
The university installed giant, wooden
Facebook icons in the university’s
signature blue on its campus to
encourage students to check in at
different locations around the school
every day.
Each student checkin shows up in the
students’ news feed, which the university
hopes will be seen day after day by
thousands of the students’ friends who
are still in high school and boost their
recruiting efforts.
Source: http://mashable.com/2011/01/10/facebook-places-campaigns/
17. Industry News
Social will be like air Wednesday, January 12, 2011
Foursquare teams up with The Examiner
Consumers who log on to Foursquare will
get access to content from 68,000
“examiners” around the country who
contribute to Examiner.com.
“It’s going to appear in local checkins. There
will be reviews, recommendations, previews of
concerts coming and it will tell you the best
place to get a seat.”
- Suzie Austin, senior vice president of
content and marketing for Examiner.com
Source: http://mashable.com/2011/01/10/foursquare-examiner-com-partnership/
18. Industry News
Social will be like air Wednesday, January 12, 2011
Buick plays with SCVNGR
Buick launched “Quest for the Keys” with SCVNGR to promote
its Regal, Enclave, LaCrosse, and Verano. The scavenger hunt
provides clues on Facebook and Twitter, for the first 3 weeks.
The final day of game play in each city takes the fun into the
streets, requiring Foursquare, Gowalla or Facebook Places to
guide participants in the hunt. The hunt culminates with the
discovery of 6 keys that rewards each finder with $2,000 &
enters them into a chance to win a new Buick.
“We are excited to bring this interactive game to
several cities. It gives us an opportunity to reach out
to our audience in a fun, engaging way and
encourage them to explore the sites and interests
that celebrate local culture and passions while
generating awareness for Buick”
- Craig Bierley, Buick Advertising and
Promotions Director
Source: http://media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2011/Jan/0109_quest
19. Industry Events
Wednesday, January 12, 2011
#CES
Ford unveiled its 2012 electric Ford Focus,
MyFord Touch, SYNC AppLink, and MyFord
Mobile.
Audi demonstrated their new “head-up display.”
Like a pilot’s hologram display, vital data, such as
the vehicle’s direction and speed are shown on
the windshield, so a driver does not have to take
his eyes off the road in order to read it. It also
displays what the speed limit is and where the
driver should turn.
GM demonstrated a concept car, called Electric
Networked Vehicle, or EN-V for short, that can
park itself or be summoned via a smartphone
like the Batmobile. Essentially a clear bubble on
two wheels, test rides on the three models were
a popular attraction at the show.
Source: http://dailyplanetdispatch.com/ford-gm-audi-at-ces-2011/854261/
20. Industry Events
Wednesday, January 12, 2011
What’s Happening in the
Auto Industry?
2011 NAIAS
Detroit on January10-23
The show's website has a "virtual show
floor", allowing those who can't attend to
browse the stands and enter each
automaker's area, where show photos
and live Twitter updates will be displayed.
Automakers post their updates on the
show's official Facebook page, and its
Twitter account tweets and retweets the
best of the show.
The NAIAS Youtube channel has preview
tours online already & will be updated
with new debuts.
21. Success Stories
Wednesday, January 12, 2011
Social media builds the
relationship, cements the sale
22. Success Stories
Wednesday, January 12, 2011
Work those service tips
Incorporate weekly service tips to encourage routine
maintenance and get traffic into your service center.
These also work to build your online reputation and
position your dealership as a resource to your
community.
23. Tips & Tricks
Wednesday, January 12, 2011
Craft your Twitter voice
Two employees run @VirginAmerica’s Twitter account. They work very hard to develop a
consistent company voice for the account that fits with the overall brand.
“The ‘Virgin Voice’ is casual, cheeky and irreverent, and so are we. Nick and I work very closely
together to inject as much of the ‘Virgin Voice’ into our tweets as possible, but we aren’t afraid to let
our personalities shine through either. I think it’s a mistake to over-think every message that goes
out on social media. Our aim is to simply be true to Virgin’s values in our social media posts by
going out of our way to create ‘wow’ for our guests and having fun along the way.”
- Jill Fletcher, Social Media & Communications Manager
Source: twitter.com/VirginAmerica
24. Tips & Tricks
Wednesday, January 12, 2011
Get everyone involved
There are approximately 20 people behind JetBlue’s corporate account.
“Every one of us is an established crewmember with expertise in different areas within the company that
our followers find useful. Representatives from Corporate Communications, Marketing, Interactive (web)
team, TrueBlue (customer loyalty) team, and Customer Commitment team are all able to respond directly to
customers.This allows the JetBlue Twitter presence to answer all kind and varieties of questions. We like to
think of the team as an all-seeing, quickly accessible amazing information booth.”
- Morgan Johnston, Corporate Communications Manager
Source: http://twitter.com/jetblue
