Social Media 101: Classroom Collaboration after the Bell Topics: General Technology, Internet Tools Last updated: March 2012 Download: PowerPoint presentation (5.7 MB) Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day. by Patrick Crispen

1. This work is
licensed by Patrick
Crispen to the
public under the
Creative
Commons
Attribution-
NonCommercial-
Share Alike 3.0
license. All other
rights reserved.

2. Social Media 101: Classroom
Collaboration after the Bell
Patrick Douglas Crispen, Ed.D.
NetSquirrel.com

3. Our Goals
• Discuss why social media matters
• Explain what social media is
• Tour the social media landscape (including
the „big five‟)
• Examine some social media tools that you
may want to use in your classroom
• Show you where to get more information
about social media
• Do all of this in ENGLISH!

4. Three Disclaimers
• This really is a “101” presentation.
• I am more of a social media consumer
than a producer.
• This is NOT a lecture!
– Feel free to chime in at ANY time.

5. HOW BIG IS THIS?

6. The State of the Net
• In October 2011, the number of social
networkers exceeded the number of
Internet users in 2006.
– 70% (800MM) use Facebook
– Americans spend, on average, 6.8 hours per
month on Social Networking sites.
Meeker (2011)

8. Facebook Statistics
• 800MM global active Facebook users
• More than 50% of those active users
access Facebook in any given day
• More than 900 million objects that people
interact with (pages, groups, events and
community pages)
• The average Facebook user has 130
friends and is connected to 80 community
pages, groups, and events
Facebook (2011)

9. 2011 Tōhoku Earthquake and
Tsunami
Image: Wikipedia

10. Twitter Japan
• http://blog.twitter.com/2
011/06/global-
pulse.html
• During the March 11,
2011, earthquake in
Japan, the volume of
Tweets sent per second
spiked to more than
5,000 TPS five
separate times after the
quake and ensuing
tsunami
Image: Chris Glass

11. Arab Spring 2011
Image: Wikipedia

12. Social Media’s Impact
• Most popular Twitter • “Nearly 9 in 10
hashtags in the Arab Egyptians and
region in the first Tunisians surveyed in
three months of 2011 March said they were
– Egypt using Facebook to
– Jan25 organise protests or
– Libya spread awareness
– Bahrain about them”
– protest
Huang (2011)

13. SO WHAT EXACTLY IS IS
SOCIAL MEDIA?

15. Umbrella (Ella Ella Eh Eh Eh)
Definitions
• “Use of web-based and mobile
technologies to turn communication into
an interactive dialogue.” -- Wikipedia
• “Social network sites are a type of
networked public with four properties that
are not typically present in face-to-face
public life: persistence, searchability, exact
copyability, and invisible audiences” (boyd,
2011).

16. Gartner’s Definition
• Web environments where individual
information is aggregated, presented and
shared.
• Applications are provided to
– Document and filter connections between
individuals,
– Present content on profiles,
– Support various multimedia, and
– Facilitate communications between people.
Lowendahl (2011)

17. Gartner’s Definition (cont’d)
“Social media sites attract a critical mass of
students to provide healthy communities and
opportunities for people who are connected
by events, products or demographics to
develop contacts based on personal,
professional and educational backgrounds
or interests.”
Lowendahl (2011)

18. Participatory/Social Media Tools
• Blogs (e.g., Blogger,
WordPress)
• Social Networking (e.g.,
Facebook, Google+)
• Document
Managing/Editing (e.g.,
Dropbox, Google Docs)
• Social bookmarking
(e.g., Delicious, Diigo)
• Social news (e.g,
Reddit, Digg)
• …
Image: Wikipedia

19. THE SOCIAL MEDIA
LANDSCAPE

20. Top Social Media Sites - 2004
Royal Pingdom (9/26/2011)

21. Tracking Searches and Visitors

26. Top Social Media Sites - 2011
Royal Pingdom (9/26/2011)

28. • World‟s most popular social networking
service
• Create a profile
• Add friends
• Post content and replies
• Cuss when Zuckerberg changes the
privacy settings or layout … again

29. Tip: Facebook for Groups
• Many groups and events www.facebook.com/ludotruc
k
create their own
Facebook pages.
• You do not need to be a
Facebook subscriber to
view these pages.

30. • Microblogging site (140 characters max)
• #hashtags = used to mark topics
– See http://hashtags.org/ for examples
• Trends
– See Twitter‟s side-bar
– Another resource: www.whatthetrend.com
• @ = used to call out usernames on Twitter
• Follow = subscribe to someone‟s tweets

31. Tip: Following
Conferences/Events
• Search Twitter for the
twitter.com/search event‟s hashtag
– #GAETC
• You can see top tweets,
all tweets, or only those
with hyperlinks

32. • Professional networking social media site
• “I thought [LinkedIn] was an email inbox
flooding service whose sole purpose in life
was to remind me that a guy I went to high
school with would like me to join LinkedIn
so I can spam everyone I ever met” – John
Stewart, The Daily Show (9/27/2011)

33. • Google‟s answer to Facebook
• New social networking site launched June
28, 2011
– Open on September 20, 2011 to the everyone
18 years and older
– Google will soon open this to users over the
age of 13

34. A Few Google+ Features
• Circles • Sparks
– Groups of „friends‟ – Social search tagging
– People can see your • Games
list of circles but not
who is in those circles
• Photos
• Hangouts • What‟s hot
– Live video chat with up
to 10 people

35. • Microblogging platform
• Users post text, images, videos, links,
quotes and audio to their tumblelog
• Users can follow other users, or choose to
make their tumblelog private
• Stats: 12BIL+ total posts, 33MM total
blogs (11/2011)
Source: Wikipedia

36. OTHER INTERESTING SOCIAL
MEDIA SITES

37. KPCB on Social Media (2011)
(Meeker, 2011)

38. My First Spotify Playlist
• To „test‟ Spotify, I created
http://goo.gl/v0GYf
my own playlist using
Rolling Stone Magazine‟s
list of the 500 greatest
songs
• Missing artists: The
Beatles, Bob Dylan, The
Kinks
• That aside, Spotify has
an impressive collection
of artists, albums, and
songs.

39. SOCIAL MEDIA SITES FOR
THE CLASSROOM

40. edmodo.com

41. voicethread.com

42. delicious.com

43. OH NOES! DO WE NEED A K-
12 SOCIAL MEDIA POLICY?!

44. Well, Maybe Not
• Our first reaction is to want to create a school- or
district-wide social media policy.
• A better approach would be to create
communications security policies that are device-
neutral.
– “Employees [and students] are rarely able to
synthesize multiple related policies into a
comprehensive set of rules that govern their behavior”
• Gartner strategic planning assumption: “By 2014,
less than 30% of large enterprises will block all
access to external social media.”
Walls (2011)

45. ADDITIONAL RESOURCES

46. checkusernames.com
• Checkusernames.co
m lets you check the
use of your brand or
username on over
160 social networks.
• Tip: Hold your mouse
over a particular
social network‟s logo
to see a brief
description.

47. Marta Kagan on Social Media
(2010)
www.slideshare.net/mzkagan/wh • Engaging, entertaining,
at-is-social-media-now-4747765
and visually stunning
2010 presentation on the
state of social media.
• Follow-up to her earlier
presentation titled “What
the F**k is Social Media”
(also available on
SlideShare).

48. Wikipedia
• Wikipedia (which itself is
goo.gl/M9CWW
a social media site) has a
great article on “social
media.”
• Scroll down the page for
a detailed list of
application examples by
type.

49. royal.pingdom.com
• Pingdom is a
commercial service
that tracks website
uptimes, downtimes,
and performance.
• Their Royal Pingdom
blog is a great
resource for data
about social media
sites.

50. References
boyd, d. (2007). Why youth (heart) social network sites: The role of
networked publics in teenage social Life.” MacArthur Foundation
Series on Digital Learning – Youth, Identity, and Digital Media
Volume (ed. David Buckingham). Cambridge, MA: MIT Press.
Facebook (2011). Statistics. Facebook, Inc. Retrieved October 22,
2011, from https://www.facebook.com/press/info.php?statistics
Huang, C. (June 6, 2011). Facebook and Twitter key to Arab Spring
uprisings: report. The National. Retrieved November 1, 2011, from
http://goo.gl/CY4jU
Lowendahl, J. (2011). Hype cycle for Education, 2011. Gartner.
Obtained November 1, 2011, from http://gartner.com/
Meeker, M. (2011). Internet trends 2011. Retrieved October 21, 2011,
from http://kpcb.com/internettrends2011
Walls, A. (2011). Do you need a social media security policy? Gartner.
Retrieved November 1, 2011, from http://gartner.com/

51. Our Goals
• Discuss why social media matters
• Explain what social media is
• Tour the social media landscape (including
the „big five‟)
• Examine some social media tools that you
may want to use in your classroom
• Show you where to get more information
about social media
• Do all of this in ENGLISH!

52. This work is
licensed by Patrick
Crispen to the
public under the
Creative
Commons
Attribution-
NonCommercial-
Share Alike 3.0
license. All other
rights reserved.