Without exception, creatives today need to satisfy Google with their work. Writers, designers and artists all look to the web for traffic and revenue. Knowing how to make your work stand out within Google should be a top priority. Here's how to make sure Google loves your work.
Social media can be used as powerful reporting tools, whether you're facing a big breaking news story or an enterprise project. This session explains how to use social media platforms and complementary websites to locate diverse expert and “real people” sources, listen to your community and identify news stories, crowdsource using Google Forms and call-outs, and create a social dossier on a person in the news. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark
A few tips for more specific and faster searches in Google. Designed as introduction to search tips for journalism students. Given in association with Google Cheat Sheet. Feedback welcome.
The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is fairly limited.
However, despite its limitations, you can actually do some clever things with Google Trends. In this presentation, we take you through 8 examples which you can start using right now.
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
This new infovisualization focuses this time on the top5 in order to highlight key findings like who are the authors of these blogs, since when do they exist, how many posts you may find, what is the overall productivity of these. Hope you enjoy it.
Social media can be used as powerful reporting tools, whether you're facing a big breaking news story or an enterprise project. This session explains how to use social media platforms and complementary websites to locate diverse expert and “real people” sources, listen to your community and identify news stories, crowdsource using Google Forms and call-outs, and create a social dossier on a person in the news. Cal Lundmark is leading this session. She is social media editor and regional audience growth producer for The State newspaper in Columbia, SC. @calundmark
A few tips for more specific and faster searches in Google. Designed as introduction to search tips for journalism students. Given in association with Google Cheat Sheet. Feedback welcome.
The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is fairly limited.
However, despite its limitations, you can actually do some clever things with Google Trends. In this presentation, we take you through 8 examples which you can start using right now.
Top 10 reasons people love listly and list postsNick Kellet
Listly is three things
Lists : Collect & Organize things you love
Curation : Assemble great content
Crowdsourcing : Get others to help create and share your story.
This is short simple slidedeck
The top 5 Things Consumers love about Lists (and List Posts)
The top 5 Things Publishers Love about Lists (and List Posts)
This new infovisualization focuses this time on the top5 in order to highlight key findings like who are the authors of these blogs, since when do they exist, how many posts you may find, what is the overall productivity of these. Hope you enjoy it.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
Popular idioms and word root method to learn english words quickly (one word ...Exam Affairs!
For more Government Job Exam releted Notes and Updates follow us on slideshare:
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Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
Indivisible District Coordinator Hope Foster-Reyes demonstrates tools that can be used to track and influence your Members of Congress' and the intersection of activism + technology, including:
* Good Sources for Effective Action
* How to Track Your Representative's Actions
* Media bias, Fact-Checking and Priorities
* Advocacy Outside Your Representative
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A guide to talking to learners about advanced learning loans, The Pathway Group
Guide on advanced learning loans, Guide on 24 plus loans, A guide for learners, 24+ loans for studying, Career development loan, career development programmes, advanced learning loans providers, 24 plus loans providers, 24 plus loans funding, 24+ loans funding
Comparison of the 2017 permanent and contract salary trends in technology so far - Brought to you by the North Starr publication - Starr Tech Enterprise - www.thenorthstarr.com #starrtech
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
Popular idioms and word root method to learn english words quickly (one word ...Exam Affairs!
For more Government Job Exam releted Notes and Updates follow us on slideshare:
http:/www.slideshare.net/ExamAffairs2014
----------------------------------------------------------------------------------
For All India Government Job Related Notes, Help, Tricks and Other Support
Like us on Facebook
https://www.facebook.com/Exam.Affairs.EA
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
Indivisible District Coordinator Hope Foster-Reyes demonstrates tools that can be used to track and influence your Members of Congress' and the intersection of activism + technology, including:
* Good Sources for Effective Action
* How to Track Your Representative's Actions
* Media bias, Fact-Checking and Priorities
* Advocacy Outside Your Representative
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
A guide to talking to learners about advanced learning loans, The Pathway Group
Guide on advanced learning loans, Guide on 24 plus loans, A guide for learners, 24+ loans for studying, Career development loan, career development programmes, advanced learning loans providers, 24 plus loans providers, 24 plus loans funding, 24+ loans funding
Comparison of the 2017 permanent and contract salary trends in technology so far - Brought to you by the North Starr publication - Starr Tech Enterprise - www.thenorthstarr.com #starrtech
A short presentation that I'll be giving at BlogWorld Expo in Las Vegas on Oct. 16, 2010. I point to several examples of social media resulting in real-world change and lay out 5 ways to mobilize your cause.
#AdrenalinSessions - Harnessing the power of UXJenni Hayward
This is a summary of the presentations given by Sheilah Hogan from Objective Experience and Dan Johnston from Domain at the #AdrenalinSessions event held on 8th March 2017 hosted by Adrenalin. This session was part of a series of events which exists to encourage knowledge-sharing among the digital community in Sydney.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
6 Most Important Benefits of Repurposing Old ContentJayden Chu
You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content altogether.
How conversations became the new linksPhil Buckley
Presentation about how things are changing on the web. Old line traffic drivers like E-Mail, PPC and Social Media are losing their effectiveness because of the growing trend towards personalization which creates a "filter bubble".
New Holiday Data Reveals Insights About Handling Seasonal Volatility - Q1 202...Botify
When we originally embarked on our 2019 holiday research project, we expected to uncover insights about how publisher and e-commerce SEOs should be prepared for peak shopping seasons like Black Friday.
While we did uncover some helpful holiday insights, we also uncovered insights that could apply to other times of seasonality and volatility as well.
Botify’s Director of Content Kameron Jenkins presented the findings from our research, then Martin MacDonald, Founder of MOGmedia Inc., shared his experience handling seasonality at brands like Expedia, Orbitz, and Omnicom.
SEO without Keywords - The future is nowPhil Buckley
Google has declared war on organic keywords. They want you to stop obsessing about them and concentrate on building a great site for your users.
This is my July 2013 Search Exchange conference presentation that was mainly meant as a warning to the attendees of the bleak future that lays ahead.
More Google = More People = More Leads: SEO to Leads the Easy WayScott Pierce
Learn how to leverage your real estate listings in your online marketing to generate lots of good SEO for you and your website. SEO is key to people finding you on the Internet, and the more people find you, the more good leads you will get.
It is easy, mostly free and very powerful.
Lily Ray — Winning with EAT and Algo Updates in the Age of CoronavirusSemrush
These slides were presented at the SEMrush webinar "Winning with EAT and Algo Updates in the Age of Coronavirus". Video replay and transcript are available at https://www.semrush.com/webinars/winning-with-eat-and-algo-updates-in-the-age-of-coronavirus/
SEO is the most efficient form of marketing in history for all sizes of business. This powerpoint by SEO Consultant and Principal Brandon Na of Seattle Organic SEO exhibits basics of SEO, a brief history of marketing and the major tenets of SEO that all people should be paying attention to regardless of the changes in the Search Engine algorithms.
**Pls note: Slide 9 has a mistake. It was suppose to be "The most effective in the short term" instead of the "The most efficient" for PPC.
Landing Links on Top Tier Press - what you should be doing in a competitive s...Carrie Rose
As well all know, it's getting harder and harder to cut through the noise and earn links from quality and relevant sites. With award winning digital PR/Content Marketing campaigns under her belt, Carrie will be sharing her tips on coming up with great campaign ideas and the types of content you need to be creating to ensure you are linked to.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
Making a dent starts with doing great work. Doing great work starts with knowing yourself and finding the perfect situation. This is one way to figure that out.
Specifically for women who have been out of the workforce for a few years and are looking to ramp up and re-enter the 9 to 5 world. What do they need and how should they approach it.
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
Everything you know about SEO is wrongPhil Buckley
SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.
Search, Social & Online Reputation Management for Professional Service ProvidersPhil Buckley
There are very specific concerns that professionals need to deal with. Doctor's, lawyers, CPA's have their name and brand intertwined.
This slide deck focuses on a high level look at the best practices and pitfalls of doing business in the modern online environment.
I'm going to take you guys inside a strategy guide I'm preparing for a friend who is in a neck-and-neck race with a competitor to get to the top of the e-commerce pyramid in their niche.
We'll be going over the step-by-step process involved in seeing where things are, looking at the competition, keyword evaluation, PPC, social plays, video plays and straight up PR plays.
At the end we'll have a plan set for over-taking our competitor - and you'll know all the secrets! The goal in our case will be to increase e-commerce sales by $100,000/week.
How Social Media Can Save the Newspaper IndustryPhil Buckley
Prepared this short slide show for my co-workers about how newspapers should be using social media tools to leverage their existing properties to connect with the community.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
4. Phil Buckley @1918
The Google search engine has two important
features that help it produce high precision results.
First, it makes use of the link structure of the Web to
calculate a quality ranking for each web page. This
ranking is called PageRank and is described in detail
in [Page 98]. Second, Google utilizes link to
improve search results.
36. Phil Buckley @1918
Google Knows What Your Advertising
Google Knows What Your Searching For
Google Knows What Locations You’re Searching For
Google Knows Actual Data From 50 Million Sites
Google Knows Which Videos Are Being Watched
Google Knows Where Android Users Are Every Second
Google Can Predict How To Finish Your Query
Google Can Understand What Your Saying
Google Can Predict The Results You’re Looking For
Google Knows What You Are Using Your Chromebook For
Google Knows Where You Are In Real-Time & Traffic You’re In
Google Knows What Temperature You Like You’re House At.
44. Phil Buckley @1918
Becoming a State
The Bear Republic didn't last long. That same year, in 1846, the United States
and Mexico went to war in the Mexican-American War. When the war ended in
1848, California became a territory of the United States. Two years later, on
September 9, 1850, California was admitted into the Union as the 31st state.
Gold Rush
In 1848, gold was discovered at Sutter's Mill in California. This started one of
the largest gold rushes in history. Tens of thousands of treasure hunters
moved to California to strike it rich. Between 1848 and 1855, over 300,000
people moved to California. The state would never be the same.
Becoming a State
The Bear Republic didn't last long. That same year, in 1846, the United States
and Mexico went to war in the Mexican-American War. When the war ended in
1848, California became a territory of the United States. Two years later, on
September 9, 1850, California was admitted into the Union as the 31st state.
Gold Rush
In 1848, gold was discovered at Sutter's Mill in California. This started one of
the largest gold rushes in history. Tens of thousands of treasure hunters
moved to California to strike it rich. Between 1848 and 1855, over 300,000
people moved to California. The state would never be the same.
64. Phil Buckley @1918
•Make pages primarily for users, not for search engines.
•Don't deceive your users.
•Avoid tricks intended to improve search engine rankings. A
good rule of thumb is whether you'd feel comfortable
explaining what you've done to a website that competes with
you, or to a Google employee. Another useful test is to ask,
"Does this help my users? Would I do this if search engines
didn't exist?"
•Think about what makes your website unique, valuable, or
engaging. Make your website stand out from others in your
field.
Webmaster Guidelin
73. Phil Buckley @1918
The Google search engine has two important
features that help it produce high precision results.
First, it makes use of the link structure of the Web to
calculate a quality ranking for each web page. This
ranking is called PageRank and is described in detail
in [Page 98]. Second, Google utilizes link to
improve search results.
If you or your clients use the Internet you need to be aware of where Google is going
Never before in human history has a single entity been more intertwined with our daily life.
Like the sci-fi movie 2001 - we have made the computers near sentient
Stanford thesis for Backrub. This is Google’s initial step.
Links are everything. The web is being measured as a popularity contest.
Google’s search engine is rolled out beyond Sanford… and it begins.
Google’s goal since it’s founding has been simple, although daunting.
In 2000 Google launches AdWords with 350 self-service customers. They are learning what users will click on.
In 2001 Google Images launches
In April Fools day 2004 Google launches Gmail. Free email service that offers 1GB of storage. Google can now monetize and learn from your emails.
In 2004 Google starts personalizing some users results, by the end of 2005 all logged in users are seeing personalized results.
In 2005 Google Maps launches. Google now knows where you are and where you want to go.
In November of 2005 Google Analytics launches. Google now knows everything about the people who visit your site. They also probably know everything about the visitors to your competitors site.
In October of 2006 Google buys YouTube. They now know what videos you’re watching.
In 2007 Google starts work on Android phones, they know where you are… all the time.
In August of 2008 Google rolls out Google Suggest (aka Autocomplete). Google shows you how most people finish the query your writing.
In September of 2008 Google rolls out the Google Chrome web browser. Google know is tracking every action you take while using your browser.
In late 2008 and early 2009 Google added the ability to search by voice query. Google now has you helping them understand human voices. Remember this for 8 years.
In 2009 Google opens up their Free and Open Public DNS servers promising faster and more stable lookups. Google now has insights into every DNS lookup your doing regardless of device, site, browser or time of day.
In 2009 Google extends personalized search to everyone – logged in or not.
June 2009 Google begins a self-driving cars project. They know traffic, location and best routes – why not.
June 2011 Google rolls out Google Plus. Google now understands who you are connected to and who is “important” using the same links idea.
By 2012 Google is shipping Chromebooks. Now Google knows everything you do with your computer.
Later in 2012 Google releases Chromecast. Google now knows what you’re watching.
By 2013 Google makes maps available for Apple’s iPhone. Google knows where you are, where you’re going and how long it takes.
Within a year they also buy Waze – a social powered map and driving app that is based on Google Maps.
Later in 2013 Google buys Nest. They now know where you live and how you use energy.
In June of 2013 Google announced Google Loon.
Project Loon is an R&D project being developed with the mission of providing Internet access to rural and remote areas. The project uses high-altitude balloons placed in the stratosphere at an altitude of about 11 mi to create an aerial wireless network with up to 4G-LTE speeds. It was named Project Loon, since even Google itself found the idea of providing Internet access to the remaining 5 billion population unprecedented and "crazy."
In October of 2015 Google confirms that RankBrain has been in use since earlier in the year.
The algorithm is now powered by machine learning. It’s always learning and improving. Google says that RankBrain is the 3rd most important ranking signal that they are using.
In 2015 Google releases a wifi router called OnHub. It now knows everything about your home data usage.
In November of 2016 Google starts moving to a mobile first search algorithm.
Mobile sites remove the cruft, and that’s what Google is after.
In November of 2016 Google releases a Home. It’s a direct competitor to Amazon’s Alexa and it always listening to everything going on in your home.
I haven’t even mentioned the million of devices that run the Android OS that Google has access to.
Search engine market share (desktop 80%, mobile 95%)
As Don Draper would say, “You’re not happy with 80% of anything, you want 100%”
Browser market share (58% desktop and 53% mobile)
Mobile OS market share (Desktop Windows 91%)
Top sites on the Internet
Google now needs ONE answer. This is a fundamental change you should take notice of.
Google now needs ONE answer. Google understands the intent of your query.
Sometimes Google doesn’t offer a definitive fact and is pulling data from unexpected sources.
Interesting answer that got pulled by Google – 2 half paragraphs
Google even tries to answer questions like this. In my case I would save about $12.50/month after installing my rooftop solar panels
Now you can avoid “the talk” because Google knows that too
So what does that mean to a creative? How will these changes impact the work I do?
Are you doing work that is suppose to help a client become more easily found online?
Your client makes a drug to treat high blood pressure…
Ranking above the first results – search result zero!
No longer search result 4, because Google liked the helpfulness of that answer.
Traditional results versus Featured Snippet result.
First organic result isn’t fully displayed until almost 800 pixels down the page!
If your snippet answers the question without any further information needed, you will probably lose some traffic, but if it’s a complicated subject / answer you can see an increase of 10x in traffic to the page with the answer.
There are a bunch of great tools to help you do a better job with topical relevancy, I like Market Muse.
Here’s how we use it…
Now let’s look at the top 10 results to see if anyone is doing better at using topically relevant terms
Once we choose a page to benchmark against, we can see exactly what words we may want to use to make our page more topically relevant.
One client that we worked with on one segment of their site.
2 year view because I know you didn’t believe me
Understanding Google isn’t difficult.
Here’s what you need to know about Google to thrive starting tomorrow…
Google hasn’t changed this very much.
Google hasn’t changed this very much.
Is this website focused on it’s visitors?
Is this website focused on it’s visitors?
Is this website focused on it’s visitors?
What are the biggest factors that impact your ability to rank in Google’s search results?
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, was asked if RankBrain was the 3rd most important signals, what were the first two. To no ones surprise he said, “I can tell you what they are. It is content. And it’s links pointing to your site.”
Very helpful content is great for users, and also makes it easy for other webmasters to link to you as an authority.
Not all links are equal, but as a rule of thumb, the web is a popularity contest – and the most useful sites win.