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Mo.De. - Motivational Design: the four core elements
The document discusses the concept of motivational design in social networks, emphasizing that technology alone is insufficient without understanding the psychological and social dynamics that drive user engagement. It outlines four pillars of motivational design: functional needs, social usability, relational motivations, and circadian activity flow, providing examples from various social platforms to illustrate these concepts. The importance of designing for user motivations and enhancing social usability is highlighted as essential for fostering participation and growth within social networks.
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