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Getting Beyond Simple Social
Thomas Vander Wal discusses the complexities of social interactions and tools, emphasizing that the mainstream understanding of social dynamics often overlooks the majority of users in favor of edge cases. He highlights the need for organizations to adapt and understand social practices over time, using the Cynefin framework to navigate different complexities. The document provides insights on scaling social tools and the influences of culture and organizational constraints.
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Getting Beyond Simple Social
- 1. Getting Beyond SimpleSocial Thomas Vander Wal #UXCampDC :: Washington, DC :: 7 January 2012
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- 6. Email in orgtook 5+ years to get to ~99%
- 7. Social often focuseson edge cases, not mainstream
- 8. Understand how the remaining90% are social
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- 13. How humans aresocial
- 14. Cultural influences - orcross cultural
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- 17. Differing Perspectives InfoCloud Solutions,Inc. - 2008
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- 20. Community, Groups, &Teams
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- 26. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
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- 29. Run to thelight of complexity
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- 31. URL: http://infocloudsolutions.com Blog: http://www.personalinfocloud.com E-mail:thomas@infocloudsolutions.com Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012