Getting Beyond Simple Social

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This is a short presentation that was quickly put together for UX Barcamp DC. There are a few items that I hadn't put into slides before, but have been background in many other presentations.

Technology Business

Getting Beyond Simple Social
Thomas Vander Wal
#UXCampDC :: Washington, DC :: 7 January 2012

Email in org took 5+
years to get to ~99%

Social often focuses on
edge cases, not mainstream

Understand how the
remaining 90% are social

Differing Perspectives

InfoCloud Solutions, Inc. - 2008

Scaling and Functionality

D A - Personal Use
B - Serendipity
C
People Participating

C - Mature Social
Tool
B D - Complex Social
System
A

# of Objects in System
InfoCloud Solutions, Inc. - 2012

URL: http://infocloudsolutions.com
Blog: http://www.personalinfocloud.com
E-mail: thomas@infocloudsolutions.com
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud
InfoCloud Solutions, Inc. - 2012

This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts). Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

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