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USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
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Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
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A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Presented to the International Association of Administrative Professionals Toronto Chapter (IAAP - Toronto) on February 1, 2012 in Toronto.
Topics include:
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- Professional versus Personal
- More to get you started (a list of resources)
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
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- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is at the heart of next generation social networks. Creative developers are starting to spin a new web
of integrated services through carefully constructed apps but do businesses get it? Can this move towards enhanced integration open doors to true virtual mobility for business users or are apps and APIs really just for consumers wanting to play Scrabble and raise virtual farm animals?
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Presented to the International Association of Administrative Professionals Toronto Chapter (IAAP - Toronto) on February 1, 2012 in Toronto.
Topics include:
- Introduction to social networking
- Networking on behalf of your organization
- Professional versus Personal
- More to get you started (a list of resources)
Facebook Open Graph - The Semantic WalletJonathan Laba
This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data.
Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity.
This deck covers:
- What Social Means to Developers
- What is the Semantic Web
- Facebook's Evolution into Structured Data
- The Semantic Wallet
- Some Questions
This talk introduces a new generation of the common Topic Maps API (TMAPI). It has evolved from version 1.0 and is now based on the meanwhile finalized Topic Maps Data Model (TMDM). A comprehensive developer experience allowed the design of a user-friendly API for Topic Maps application development independently of a specific Topic Maps processor.
Among TMDM compliance, the design objectives also covered the consideration of the TMDM constraints as well as developer convenience requirements, basic filtering and simplification. For more complex filter operations a filter language has been drafted.
Knockin' on heaven's door - Die Praxis zu Besuch beim W3CJens Grochtdreis
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La e-transformation du secteur de la photographieThierry Zenou
Il y a encore peu, Kodak régnait en maître sur le secteur de la photographie. Avec lui les fabricants d'appareils photos reflex, et leur univers argentique... Et le numérique est passé par là !
Comment le secteur de la photographie s'est-il e-transformé ? Tel est l'objet de cette présentation.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Make Your Website Work for You, March 27, 2009abcboston
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
In this webinar, Carmine Porco, GM and VP of Client Deliverables at Prescient, walks through several social media tools, explaining their pros and cons, their benefits to an organization, and the ideal intranet environment to support them.
View the webinar video here: http://bit.ly/cawgmh
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Social Media Week London 2012: POST - The Path to a Social Intranetraonauk
Taking part in the London Social Media Week was a fantastic experience for us, and, if the feedback can be believed, also for our participants. Thanks so much for coming!
We hope that, whoever you are, you will find the information we have compiled here just as useful as our participants.
If you'd like to know more, contact us at london@raona.com!
Social.io helps social application developers maximize their revenue by integrating the world's most relevant social networks through a unified social graph interface.
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...kennbicknell
PowerPoint presentation of a workshop held by Kenn Bicknell (Librarian, Los Angeles County Metropolitan Transportation Authority) for L.A. As Subject members, March 24, 2009
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...kennbicknell
PowerPoint presentation of a workshop delivered by Kenn Bicknell (Metro Librarian) to L.A. As Subject members regarding how to approach Web 2.0 tools and their applications, delivered in Los Angeles at LACMTA Headquarters on March 24, 2009.
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...kennbicknell
PowerPoint presentation of a workshop held by Kenn Bicknell (Librarian, Los Angeles County Metropolitan Transportation Authority) for L.A. As Subject members, March 24, 2009
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Creating Value In Social Networking
1. Creating Value in Social Networking
Day Business & Tech Summit Chicago,
May 2008
Lars Trieloff, Product Manager
1
2. Hello, my name is Lars Trieloff
! Product Manager Collaboration
and Digital Asset Management
! With Day since November 2007
! Background:
! Open Source Software Development
! Collaboration Software
! Technical Documentation (DocBook)
! Blogging
! IT Systems Engineering
2
3. Hello, my name is Lars Trieloff
! Product Manager Collaboration
and Digital Asset Management
Product
! With Day ManagNovember 2007
since ement
Department of “n:o
! Background: t
yet”
! Open Source Software Development
! Collaboration Software
! Technical Documentation (DocBook)
! Blogging
! IT Systems Engineering
2
4. Business Week: Beyond Blogs
$78M Spending on RSS
$64M Spending on Blogs
$63M Spending on Wikis
$39M Spending on Mash-ups
$33M Spending on Podcasting
$29M Spending on Widgets
$149M Spending on Social Networking
$1.8B Spending on Social Media in 2010
1 of 4 US adults is reading blogs
30,000 internal social network users at IBM
140 Twitter: 140 characters or less
$.5M Dell’s revenue generated from twitter
74M Blogs counted by Technorati
4.000 Employees at Sun having a blog
16,000 Wiki users at British Telecom
10,500 Facebook users at British Telecom
20,000 internal social network users at BestBuy
18M Podcast listeners in 2008
170,908 Pages linking to blog techcrunch.com
$1.65B Valuation of Youtube when acquired
$588M Valuation of MySpace when qcquired
$15B Valuation of Facebook (for Microsoft) 3
29. Low CPI in social networks
“ Facebook's members appear indifferent
even to movie advertising aimed at their
demographic. Clickthrough rates, the
percentage of time users click on an ad,
average 0.04% — just 400 clicks in
”
every 1m views
27
40. On the web...
! Intensify and enhance user generated content
! Increase visitor loyalty: I stay where my friends
are
! Get new visitors through third party network
integration
! Increase page views per visitor
! Reduce spam and abuse through online
reputation management
! Roll with the mobile web: 40% of mobile traffic
is to social networks
31
41. Behind the firewall...
! Collaboration happens across the org chart
! The org chart does not reflect the social reality
! Social networks with ad-hoc networking
!allow collaboration across departments
!social network analysis becomes possible
! The net generation joining the workforce
requires Enterprise 2.0 collaboration
32
42. Do’s and don’t
Don’t Do
! Build a new stand- ! Leverage existing
alone social network social networks
! Create viral-only ! Enhance applications
applications by making them social
! Require extensive ! Leverage existing
data input from users data and content
! Lock in users and ! Encourage mashups
content in your system and APIs
33
43. Some words on APIs
! Bad social web applications have no API
! they do not facilitate data sharing, create lock in
! Mediocre social web applications add an API later
! they see an API as something that is granted to third party
developers, not to users
! Good social web applications have a complete API
! they understand that APIs can drive adoption and make an
application an essential part of web infrastructure
! Superb social web applications are built on top of their
own API
! eating your own dogfood makes the API only better and
creates more value for user through third-party integration
34