Uploaded byBeth Kanter
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Meyer Memorial Trust
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include: 1. Developing an online presence and profile on relevant social networks where the target audience engages. 2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences. 3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
