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DESIGN WITHOUT EGO
Davide ‘Folletto’ Casali at Bologna
Manifesto Ibridi
F E L L O W
UX REDIRECTOR ADVISOR
NIGHT.EU
E. Sottsass, P. King
VALENTINE TYPEWRITER
C. & R. Eames
LOUNGE CHAIR AND OTTOMAN
Théophile Steinlen
POSTER LE CHAT NOIR
J. Ive
ORIGINAL IPOD
Why doesn’t good design happen every time?
Design is inherently
transdisciplinary.
THE EGO
PART I
“
”
Laura Kalbag, ind.ie
We devote so much of our time and care to
our work that it becomes entangled

with our self-esteem.
http://alistapart.com/column/me-and-my-big-fat-ego
ego /‘ēgō/ noun 

a person's sense of 

self-esteem or self-importance.
Ego is the natural enemy of good design.
IMPACT ON
PERSONno growth
anger
emotional disconnection
denial
defensive
DESIGN
lack of diverse perspective
discounting user feedback
low quality
low creativity
IMPACT ON
no experimentation
TEAMIMPACT ON
no empowerment
low morale
no responsibility
difficult collaboration
FACE THE EGOS
PART II
“
”
Bruno Munari
I humbly suggest that a designer shouldn’t
have a personal style.
Because he gives a style to a product.
AT A PERSONAL LEVEL…
ego /‘ēgō/ noun 

the voice inside you that says “I”.
Thanks to Chris Blower.
Thoughts Focus
From the “Thought Pump” research by Marieke Van Vugt
Have a walk
in the park
AT A DESIGN LEVEL…
Share as early
as possible
“We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar
Criticize the design
not the person
Ref: “Getting to Yes” and “Harvard Negotiation Project”
AT A TEAM LEVEL…
EGO
as
Confidence
EGO
as
Arrogance
Listen
to people
Give people
full credit
WHY EGO KEEPS
BEING REWARDED?
PART III
SURVIVORSHIP BIAS
We overlook all the people that did the same and failed.
We look only at the things that survived, ignoring the ones that didn’t.
SMARTASS BIAS
Negative feedback is perceived as smarter.
Teresa Amabile (1981) Brilliant but Cruel
LONE GENIUS BIAS
Individuals are awarded greatness, not teams.
Ref: “Power of Two”
Steve
Jobs
by vonguard by Matthew Yohe
Steve
Jobs
Tim
Cook
Jonathan
Ive
Philip W.
Schiller
Steve
Wozniak
Adriano
Olivetti
Adriano
Olivetti
Gae
Aulenti
Ettore 

Sottsass
THE GREATNESS
IS INTHETEAM
Good design is humble.
Thanks.
@Folletto
INTENSEMINIMALISM.COM

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