SlideShare a Scribd company logo
DISTRIBUTED COMPANIES
A WORDPRESS.COM
TEAM PERSPECTIVE
Davide ‘Folletto’ Casali
Manifesto Ibridi
F E L L O W
UX REDIRECTOR
NIGHT.EU
ADVISOR
@Folletto
CODENAME CALYPSO
PROLOGUE
WHAT IS CALYPSO?
Next generation WordPress.com
127
Contributors
26,030
Commits
6,915
Reviews
March 2014 → November 2015 (20 months)
?How did you do that in a fully
distributed company?
Story
of a
Showcase
HYPERION
BLASTING AT THEME UX WITH THE FIRE OF 1,000 SUNS
MEET HYPERION
THE PROBLEM
PART I
Themes
v2.0
THX
v4.0v4.0
3 DESIGNS
PAINFUL FOR USERS
3 CODEBASES
MAINTENANCE HELL
Create one single
Theme Showcase
for WordPress.com
PLANNING
PART II
VIENNA MEETUP
14 April 2015
Pains Goals
The Milestone·1 Model
Only user-facing
features
One
major feature
Many smaller
details & fixes
“
”
Steve Seear, Hyperion
I found this session really valuable.
It was intense, challenging,
and led on to a lot more discussions.
“
”
Miguel Fonseca, Hyperion
+1000 on the value and ROI
of our meetup exercises.
INITIAL ROADMAP
POSTED ON P2
MILESTONE 1
‘MINIMAL’
PART III
MASTER THREAD
POSTED ON TEAM P2
DESIGN ITERATION 1
POSTED ON P2
1125
DESIGN ITERATION 2
POSTED ON P2
1015
DESIGN ITERATION 3
POSTED ON P2
May 20, 2015
928
4
features added
JUNE 5
Live for Automatticians
inTest Environment
JUNE 5
M4 Purchases
M1 Minimal
UPDATED ROADMAP
EDITED ON P2
DESIGN ITERATION 4
DISCUSSED LIVE ON SLACK
DESIGN ITERATION 5
POSTED ON P2
June 11, 2015
161
That is one lovely blueprint!
Very nice.
5
features added
JUNE 11
JUNE 17
JUNE 24
JULY 1
JULY 15
Horizon
External Testing
JULY 21JULY 15
Automattic
Internal Testing
M1 LAUNCHED
3 August 2015
THEME SHOWCASE M1
THE PROCESS IN NUMBERS
5
Design
Iterations
11
Horizon
Testers
6
Automattic
Testers
100+
Feedbacks &
Comments
124
GitHub
Tickets
85
GitHub
Pull Requests
THEME SHOWCASE M1
TIMELINE
LIVE
~3.5 months
Meetup
4 days
THEME SHOWCASE M1
SALES CHECK
June 23, 2015 July 3, 2015
PRINCIPLES
PART IV
THE REMOTENESS CONTINUUM
Distributed
100%
Local
100%
Remote
in between
A SEPARATE
FLOOR
OFFICE
CITY
COUNTRY
MAKES THE COMPANY
ALREADY REMOTE
CULTURE
Transparency
share everything, share early
Initiative
individual leads, teams autonomy
Communication
is oxygen
SUPPORT
Meetups
build trust and give a face to text
Everything as Remote
behave as remote even if you’re not
Watercooler Spaces
sociality vs efficiency, do both
TOOLS
Realtime speed
one-to-one, you must be there
Async speed
one-to-few, you will be there
Stable speed
one-to-many, you are not there
Slack P2
WordPress
Wiki
WordPress
WORK & COLLABORATION
EXIST BEYOND PROCESSES
SUPPORT TOOLS
Transparency
Initiative
Communication
Meetups
Everything as Remote
Watercooler Spaces
Realtime speed
Async speed
Stable speed
CULTURE
Distributed
100%
Local
100%
Remote
in between
“
”
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few are able to simplify.
Thanks.
@Folletto
INTENSEMINIMALISM.COM

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