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Social Experience Design
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
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Social Experience Design
- 1. SOCIAL Davide ‘Folletto’ Casali EXPERIENCE DESIGN
- 2. Design Technology Psychology Hybrid Professional
- 3. User Experience Designer Social Experience Researcher StartupDesign Advisor Baker Framework Founder
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- 7. ONE METHOD TWO TOOLS THREEBUSINESS TIPS
- 8. ONE METHOD TWO TOOLS THREEBUSINESS TIPS
- 9. What is aSocial Network?
- 10. Social Networks areComplex Systems
- 11. Weather Everyone here Language The person near you
- 12. Entity as Group Entityas Individual
- 13. No simplification Simplification Banalization UNMANAGEABLE UNUSEFUL Thanks to Tullio Tinti
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- 15. I have thedata. Now what?
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- 19. I have thefeedback. And now?
- 20. ? Raise your hand if you know the main steps of the ISO 13407 UCD process
- 21. User Centered Design:ISO 13407 (1999) 6 steps, iterating Specify the user & organizational requirements Understand & Identify need of user Produce design specify the centered design solutions context of use Evaluate design against requirements System meets specified functional, user & organizational requirements
- 22. observe dot LOOP do think
- 23. observe dot observe dot dot LOOP LOOP do think do LOOP think
- 24. observe dot LOOP do think
- 25. If the loopbreaks... You’re dead.
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- 28. “ Be water myfriend. Bruce Lee ”
- 29. ONE METHOD TWO TOOLS THREEBUSINESS TIPS
- 30. Motivational Design Davide Casali Gianandrea Giacoma
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- 32. “ Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration. Oscar Wilde ”
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- 35. An good wayto promote competition is by comparing the vs metrics you want the people to compete on.
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- 37. An good wayto promote excellence is by rewarding with intrinsic rewards the user. Photo by gagilas
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- 39. An good wayto promote curiosity is by creating stories, paths, and connecting content together. Photo by yorkjason
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- 41. An good wayto promote affection is by giving values, be transparent, talk with human voice. Photo by charlottemarillet
- 42. MOTIVATIONAL DIAMOND Facebook Competition Affection Excellence Curiosity
- 43. MOTIVATIONAL DIAMOND Google+ Competition Affection Excellence Curiosity
- 44. MOTIVATIONAL DIAMOND DeviantArt Competition Affection Excellence Curiosity
- 45. MOTIVATIONAL DIAMOND MySpace Competition Affection Excellence Curiosity
- 46. MOTIVATIONAL DIAMOND Twitter Competition Affection Excellence Curiosity
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- 51. Relation Communication Identity
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- 53. Relation In Friendfeed there’san excellent feature that shows you the messages where your friend answered or liked. This works on the Curiosity motivation.
- 54. Relation The Like buttonhas a very clever design that highlight your relationships: wherever you are on the web, seeing the face of a friend of yours there is incredibly reassuring. This works on the Affection motivation.
- 55. Identity Might be surprising,but MySpace excelled in something: identity. The high degree of customization, allowed by a workaround, triggered an incredible level of self- expression (with all its consequences). This works on the Excellence motivation.
- 56. Identity Twitter has oneof the best identity expression feature around for simplicity and efficiency: the custom background changes completely the page look and feel. This works on the Excellence motivation.
- 57. Identity Many games puta lot of emphasis on identity, think for example about World of Warcraft and Second Life. This works on the Excellence motivation.
- 58. Communication Another strong elementof Twitter is its focus on communication, in particular broadcast communication. This works on the Curiosity motivation.
- 59. Communication Often ignored, instant messagingsystems are incredibly powerful social networks focused on communication. Skype is an excellent example of this, allowing multiple types of communication in one. This works on the Curiosity motivation.
- 60. Emergence of Groups Anotherfeature of Skype that is so simple it’s almost not noticed is it’s ability to create groups on the fly. You need to talk with a couple of friend right now? Create a chat ad hoc with a couple of clicks, done! This works on the Affection motivation.
- 61. Emergence of Groups Theking here today is Google+, even if with the Circles concept it has a very specific interpretation of group. This works on the Affection motivation.
- 62. Emergence of Groups Facebookhas introduced a very interesting feature as well: dynamic groups. This works on the Affection motivation.
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- 66. Social Usability open the road Relational Motivations gives direction Photo by 49937157@N03
- 67. ONE METHOD TWO TOOLS THREEBUSINESS TIPS
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- 69. BE A DOUBLE-PYRAMIDSOCIAL BUSINESS Top-down Vision, goals, strategy, trust Bottom-up Operations, feedback, tactics
- 70. “ We really thinkof the Zappos brand as about great service, and we just happen to sell shoes. Tony Hsieh ”
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- 72. BE A DOUBLE-DOUBLE-PYRAMIDSOCIAL BUSINESS Social Business Values, products, services Users Crowdsourcing, WoM, etc
- 73. “ To complicate iseasy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”
- 74. Davide ‘Folletto’ Casali intenseminimalism.com @folletto folletto@gmail.com