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Teamwork at the Extremes: WordPress.com and UX for Good
This document describes Davide Casali's experience leading remote teams at Automattic to develop projects like Calypso and the WordPress.com Theme Showcase. It discusses how the teams prioritized face-to-face meetings, clear communication, transparency, focusing on one feature at a time, and testing with internal and external groups. The document also outlines Casali's work on UX for Good projects that apply design to social issues and his principles for effective remote and local teamwork which include balancing remote and in-person work and ensuring all work is useful.
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Teamwork at the Extremes: WordPress.com and UX for Good
- 1. Davide ‘Folletto’ Casali TEAMWORK ATTHE EXTREMES WORDPRESS·COM & UX FOR GOOD
- 2. Manifesto Ibridi F EL L O W UX REDIRECTOR NIGHT.EU ADVISOR
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- 9. WHAT IS CALYPSO? Modernfoundation for WordPress.com NODE.JS · REACT · REST API OPEN SOURCE SINCE NOVEMBER 2015
- 10. 127 Contributors 26,030 Commits 6,915 Reviews March 2014 →November 2015 (20 months) 20 Months to v1
- 11. …how did youdo that? You’re fully distributed…
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- 20. 3 codebases DIFFICULT TO MAINTAIN 3designs PAINFUL FOR USERS
- 21. Create one single ThemeShowcase for WordPress.com
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- 23. Meetups: face time isimportant Know your people
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- 25. Epic Milestone Model Onlyuser-facing features One major feature Many smaller details & fixes
- 27. “ ” Steve Seear, Hyperion Ifound this session really valuable. It was intense, challenging, and led on to a lot more discussions.
- 28. “ ” Miguel Fonseca, Hyperion +1000on the value and ROI of our meetup exercises.
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- 32. If it’s notcommunicated transparently, it doesn’t exist Everything is treated as remote
- 33. INITIAL ROADMAP POSTED ONTEAM P2
- 34. MASTER THREAD POSTED ONTEAM P2
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- 43. Horizon External Testing JULY 21JULY15 Automattic Internal Testing
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- 45. THEME SHOWCASE M1 INNUMBERS 5 Design Iterations 11 Horizon Testers 6 Automattic Testers 100+ Feedbacks & Comments 124 GitHub Tickets 85 GitHub Pull Requests
- 46. THEME SHOWCASE M1 TIMELINE LIVE ~3.5months Meetup 4 days
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- 49. “Apply UX designto the most important problems in the world” Jason Ulaszek Jeff Leitner
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- 51. ONE NO·PROFIT PARTNER TOSPONSOR THE CAUSE
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- 53. 10 DESIGNERS FROM ALLAROUND THE WORLD
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- 55. + FULL IMMERSION 2-3 DAYS 2-3DAYS GROUP SYNTHESIS 4 5 61 2 3
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- 57. “ ” Jason Kunesh, ObamaFor America We came together as a team in a way that I haven’t experienced anywhere else.
- 58. “ ” Marianne Prins, VanHorne Elementary School I just witnessed an absolute explosion of ideas.
- 59. CAN WE DESIGN THECOMMON GOOD? 2011 Chicago StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
- 60. CAN WE ENRICHLIVES OF WORKING MUSICIANS? 2012 New Orleans Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
- 61. CAN WE GROW MINDFULNESSIN SCHOOLS? 2013 Vancouver The Dalai Lama Center for Peace + Education
- 62. CAN WE HARNESSFEELINGS TO END GENOCIDE? 2014 Kigali & London Aegis Trust
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- 64. 500,000–1,000,000 RWANDANS KILLED 70%TUTSI 20% OF POPULATION 100 DAYS 1994
- 65. “In my family,we never talked about the genocide It was too fresh in my parents’ mind”
- 66. And you savedthe life of the people I was planning on killing” “You saved my life. - Child of victims to teacher of mobile education
- 67. “I came backand my grandmother says, I hope you got that Africa out of your system. But at that moment, I realized it was there and growing. So I moved my family here and opened a school” - KGM Visitor
- 68. “Users go throughthe hard part, but then also the uplifting part realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
- 69. UX FOR GOOD2014 IN NUMBERS 40+ Interviews with staff and locals 90 Flights worldwide 15 People forever changed 3,124 Post-its and flip-charts 500+ Hours of research 96 Servings of french fries
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- 76. “ ” Prof. Dr. TaniaSinger People with a lot of empathy want to change that to compassion so they don't get overwhelmed when confronted with suffering.
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- 78. The Inzovu Curvemaps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
- 79. The word Inzovu meansElephant in Kinyarwanda, the native language of Rwanda.
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- 86. Remote Local Months ofWork Days of Work Know each other First time meeting Smaller group Larger group No client Has client
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- 89. A separate floor,office, city, country… MAKES THE COMPANY ALREADY REMOTE
- 90. Meet in person Communicationspaces Transparency
- 91. Focus on onething Independent individuals Zero waste
- 92. Pick whatever works…then improve it.
- 93. automattic.com/jobs Happiness Engineer JavaScript Engineer MobileDeveloper Product Designer Code Wrangler Theme Wrangler Enterprise Growth Engineer Technical Account Engineer Performance Marketing Marketing Designer Events Wrangler
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