Facebook for Community Building
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This document discusses using Facebook for community building. It begins by defining community as a network rather than a hub-and-spokes model, with different network roles like Connector Catalysts. It then presents a Ladder of Engagement that moves from passive to active participation. Finally, it outlines five Facebook strategies: asking questions, tagging people, being a social storyteller, being responsive, and modeling openness by sharing about yourself. The overall message is how to use Facebook to facilitate connections, engagement and value within a community.
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Tools and techniques for developing learning communities lsg june 2011
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Networkweaving - Creating Stronger Communities
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The document summarizes Miriam Brosseau's presentation on community building in the age of social media. The presentation discusses how social media requires new rules focused on intention, transparency, and authenticity. It provides examples of how organizations have fostered these principles in their social media, such as by ensuring goals reflect their vision, sharing stories and mistakes transparently, and interacting authentically through questions and shared experiences. The presentation aims to help religious and community organizations effectively engage their audiences and build community through social media.
Paid Media: Maturing Your Social Media Practice for Synagogues
This document summarizes a webinar about using paid media, specifically Google Grants and Facebook ads, for non-profit organizations. It introduces the benefits of paid media, how to apply for and make the most of Google Grants which provides $10K per month in ad credits, and how to structure effective Facebook ad campaigns through targeting, objectives, budgets and creative content. The webinar aims to help non-profits leverage paid media as part of their overall communications strategy.
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The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
HUC JIR personal professional balance
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LA Teen Social Media Fellowship Kickoff, October 2015
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Atidenu 4 -- User Generated Content Campaigns
The document discusses user generated content (UGC) campaigns and provides tips for activating people within an organization's network to create and share content. It recommends identifying ambassadors within the target network who are trusted voices and have large online networks. It also stresses planning campaign details like hashtags, where to post, and activities to trigger participation. The goal is for the authentic UGC to spread organically through the ambassadors' networks to reach recruitment goals. Sample campaign ideas include asking students to share college acceptance videos or photos of families at Jewish day schools.
Community Text Study Source Sheet
A number of sources (Jewish and otherwise) on community. Good texts to use in helping a team think intentionally about the meaning of community.
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This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
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Becoming a Connected Congregation, Congregation Beth Israel, VA
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
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The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
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Lisa Colton presents to synagogue leaders in the SF area in collaboration with the Federation and URJ.
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This document summarizes a presentation on content strategy and converged media. It discusses finding your brand voice, identifying trending topics, engaging stakeholders, and leveraging paid, owned, and earned media. Specific tactics covered include boosting social media posts, targeting audiences, testing messaging, and measuring outcomes. Examples are provided of companies successfully using converged approaches, such as a brand that used Twitter followers to develop a new product and a tourism board that drove engagement through paid tweets.
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This document discusses adaptive leadership and outlines a framework for addressing adaptive challenges. It identifies three key areas to focus on: people, process, and pipeline. For people, it discusses different skills and talents needed for an adaptive leadership team. For process, it discusses attributes of adaptive and collaborative leadership practices. For pipeline, it discusses mechanisms for identifying, cultivating, onboarding, developing and nurturing new leaders. The overall framework provides a way for organizations to assess their current approach and identify areas for improving their adaptive leadership capacity.
Connected Congregations: Adaptive Leadership Webinar
This document discusses adaptive leadership and outlines a framework for addressing adaptive challenges. It identifies three key areas to focus on: people, process, and pipeline. For people, it discusses different skills and talents needed for an adaptive leadership team. For process, it discusses attributes of adaptive and collaborative leadership practices. For pipeline, it discusses mechanisms for continually identifying, cultivating, and developing new leaders. The overall framework provides a way for organizations to assess their current approach and identify areas for improvement in building an adaptive leadership model.
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- 1. Facebook for Community Building Social Media Boot Camp for Educators 2012-13
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- 4. Traditional Mindset: Hub & Spokes
- 5. Network Mindset โconnect and collaborateโ rather than โcommand and controlโ
- 6. Network Weaver Roles Connector Catalyst Connector Catalyst Network Guardian Network Guardian Connects people. Connects people. Helps put in place systems for Helps put in place systems for Gets network building started. Gets network building started. networks: communications, networks: communications, Build social culture. Build social culture. training, support, etc. training, support, etc. Self-Organized Self-Organized Network Facilitator Network Facilitator Project Coordinator Project Coordinator Helps convene people to set up aa Helps convene people to set up Helps coordinate Helps coordinate more explicit and focused more explicit and focused self-organized projects. self-organized projects. network. network.
- 7. Ladder of Engagement Attention Fan Contributor Weaver Like the Page Like posts Regularly Uses FB as a and/or joins the comments platform for Group Comments now connecting people and then when Identifies as a and providing Sees posts in moved participant on the value newsfeed page or group regularlyโฆ Takes interest in Proactively thinks content shared by Is no longer โshyโ to engage and And reads them! the page and speaks up contribute. INFORMATIONAL SOCIAL/COMMUNAL
- 8. Connecting & Deepening 5 Facebook Strategies 1. Ask questions & crowdsource 2. Tag people in posts, photos and/or comments 3. Be a social storyteller 4. Be responsive and generous 5. Put yourself out there to model openness
- 11. #2 Tagging!
- 12. Tagging!
- 14. #3 BE A SOCIAL STORYTELLER
- 15. #4: BE RESPONSIVE & GENEROUS
- 16. PUT YOURSELF OUT THERE Gabby as Temple Sinai of Oakland Staff.
- 17. Putting it all togetherโฆ.
- 18. Q&A Discussion Your examples?