This document discusses using Facebook for community building. It begins by defining community as a network rather than a hub-and-spokes model, with different network roles like Connector Catalysts. It then presents a Ladder of Engagement that moves from passive to active participation. Finally, it outlines five Facebook strategies: asking questions, tagging people, being a social storyteller, being responsive, and modeling openness by sharing about yourself. The overall message is how to use Facebook to facilitate connections, engagement and value within a community.

1. Facebook for
Community Building
Social Media Boot Camp for
Educators 2012-13

2. Agenda
• What is COMMUNITY?
• From Hubs to Networks
• Ladder of Engagement
• 5 Facebook strategies

3. What is Community?

4. Traditional Mindset: Hub & Spokes

5. Network Mindset
“connect and collaborate” rather than “command and control”

6. Network Weaver Roles
Connector Catalyst
Connector Catalyst Network Guardian
Network Guardian
Connects people.
Connects people. Helps put in place systems for
Helps put in place systems for
Gets network building started.
Gets network building started. networks: communications,
networks: communications,
Build social culture.
Build social culture. training, support, etc.
training, support, etc.
Self-Organized
Self-Organized Network Facilitator
Network Facilitator
Project Coordinator
Project Coordinator
Helps convene people to set up aa
Helps convene people to set up
Helps coordinate
Helps coordinate more explicit and focused
more explicit and focused
self-organized projects.
self-organized projects. network.
network.

7. Ladder of Engagement
Attention Fan Contributor Weaver
Like the Page Like posts Regularly Uses FB as a
and/or joins the comments platform for
Group Comments now connecting people
and then when Identifies as a and providing
Sees posts in moved participant on the value
newsfeed page or group
regularly… Takes interest in Proactively thinks
content shared by Is no longer “shy” to engage and
And reads them! the page and speaks up contribute.
INFORMATIONAL SOCIAL/COMMUNAL

8. Connecting & Deepening
5 Facebook Strategies
1. Ask questions & crowdsource
2. Tag people in posts, photos and/or
comments
3. Be a social storyteller
4. Be responsive and generous
5. Put yourself out there to model openness

9. #1
Ask
Questions!
Temple Beth
Abraham,
Tarrytown, NY

10. Ask
Questions!
Congregation Beth
Israel, San Diego

11. #2
Tagging!

12. Tagging!

13. Tagging +
Crowdsourcing!

14. #3 BE A SOCIAL
STORYTELLER

15. #4: BE RESPONSIVE & GENEROUS

16. PUT
YOURSELF
OUT THERE
Gabby as
Temple Sinai
of Oakland
Staff.

17. Putting it all together….

18. Q&A
Discussion
Your examples?