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Motivational Theory
Describe Maslow’s theory & other theories related to 
management. 
How these theories applicable in managing 
people/nurses. 
Why you choose such theory in management 
Reflect your experience in ward
Maslow’s theory 
Maslow (1970) believed that people are motivated to 
satisfy certain needs, ranging from basic survival to 
complex psychological needs, and that people seek a 
higher need only when the lower needs have been 
predominantly met.
Maslow's Hierarchy of Needs Chart
Skinner: skinner’s (1953) research on operant 
condition and behavior modification demonstrates 
that people can be conditioned to behave in a certain 
way based on a consistent reward or punishment 
system. 
Herzberg (1977): Herzberg maintained that 
motivators, or job satisfiers are present in the work 
itself and encourage people to want to work a d to do 
that work well. Hygiene or maintenance factors keep 
that worker from being dissatisfied or demotivated 
but do not act as true motivator.
Herzberg’s motivators and Hygiene Factors 
Motivators Hygiene Factors 
Achievement 
Recognition 
Work 
Responsibility 
Advancement 
Possibility for growth 
Salary 
Supervision 
Job security 
Positive working condition 
Personal life 
Interpersonal relationships 
Company policy 
status
Vroom (1964): Vroom’s expectancy model says that 
people’s expectations about their environment or a 
certain event will influence their behavior. 
McClelland (1971): McClelland’s studies state that all 
people are motivated by three basic needs: 
achievement, affiliation, and power.
Gellerman (1968): Gellerman states that most 
managers in organizations over manage, making the 
responsibilities too narrow and failing to give 
employees any decision – making power to stretch 
them often enough. 
McGregor(1960): it shows the importance of a 
manager;s assumptions about workers on the intrinsic 
motivation of the worker. These assumption; Theory 
X and Theory Y.
McGregor’s Theory X and Theory Y 
Theory X Employees Theory Y Employees 
Avoid work if possible 
Dislike work 
Must be directed 
Have little ambition 
Avoid responsibility 
Need threats to be motivated 
Need close supervision 
Are motivated by rewards and 
punishment 
Like and enjoy work 
Are self –directed 
Seek responsibility 
Are imaginative and creative 
Have underutilized intellectual 
capacity 
Need only general supervision 
Are encouraged to participate in 
problem solving
Alderfer’s ERG Theory 
Clayton Alderfer's ERG (Existence, Relatedness, 
Growth) theory, collapses Maslow's five levels of 
needs into three categories. Existence needs, 
Relatedness need and Growth needs.
Why you choose such theory in 
management? 
Because motivation influences productivity, manager 
need to understand and motivate employee. 
Motivation is driving force within individuals, thus 
the manager (motivator) should influence factors that 
motivate employees to gain higher levels of 
productivity. 
Motivation theories are important to managers in 
attempting to be effective leaders.
Maslow’s hierarchy of Needs identifies five levels of 
needs. 
Level one consist of physiological needs which are the 
most basic human needs. They included food water 
and comfort. This helps to satisfy the employees 
physiological need by a pay check. 
Level two is safety need which are the desire for 
security and stability, to feel safe from harm. Helps to 
satisfy employees need by benefits.
Level three – social needs, desires for affiliation . they 
include friendship and belonging. The manager can 
help fulfil social needs by showing direct care and 
concern for the employees 
 Level four - esteem needs, desires for self-respect and 
respect or recognition from others. Helps to satisfy 
employees' esteem needs by matching the skills and 
abilities of the employee to the job. Manager can help 
fulfill esteem needs by showing workers that their 
work is appreciated.
Level five - self-actualization needs, desires for self-fulfillment 
and the realization of the individual's full 
potential. Manager can help fulfil self-actualization 
needs by assigning tasks that challenge employees' 
minds while drawing on their aptitude and training.
This platform has been started by 
Parveen Kumar Chadha with the vision that 
nobody should suffer the way he has suffered 
because of lack and improper healthcare facilities 
in India. We need lots of funds manpower etc. to 
make this vision a reality please contact us. Join 
us as a member for a noble cause.
Our views have 
increased the mark of 
the 40,000 
Thank you viewers. 
Looking for ward for franchise, collaboration, partners.
Contact us:- 011-25464531, 9818569476 
E-mail:- nursingnursing@yahoo.in 
Saxbee Consultants Details :-www.parveenchadha.com
Thank you for your attention

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Nursing management

  • 2. Describe Maslow’s theory & other theories related to management. How these theories applicable in managing people/nurses. Why you choose such theory in management Reflect your experience in ward
  • 3. Maslow’s theory Maslow (1970) believed that people are motivated to satisfy certain needs, ranging from basic survival to complex psychological needs, and that people seek a higher need only when the lower needs have been predominantly met.
  • 4. Maslow's Hierarchy of Needs Chart
  • 5.
  • 6. Skinner: skinner’s (1953) research on operant condition and behavior modification demonstrates that people can be conditioned to behave in a certain way based on a consistent reward or punishment system. Herzberg (1977): Herzberg maintained that motivators, or job satisfiers are present in the work itself and encourage people to want to work a d to do that work well. Hygiene or maintenance factors keep that worker from being dissatisfied or demotivated but do not act as true motivator.
  • 7. Herzberg’s motivators and Hygiene Factors Motivators Hygiene Factors Achievement Recognition Work Responsibility Advancement Possibility for growth Salary Supervision Job security Positive working condition Personal life Interpersonal relationships Company policy status
  • 8. Vroom (1964): Vroom’s expectancy model says that people’s expectations about their environment or a certain event will influence their behavior. McClelland (1971): McClelland’s studies state that all people are motivated by three basic needs: achievement, affiliation, and power.
  • 9. Gellerman (1968): Gellerman states that most managers in organizations over manage, making the responsibilities too narrow and failing to give employees any decision – making power to stretch them often enough. McGregor(1960): it shows the importance of a manager;s assumptions about workers on the intrinsic motivation of the worker. These assumption; Theory X and Theory Y.
  • 10. McGregor’s Theory X and Theory Y Theory X Employees Theory Y Employees Avoid work if possible Dislike work Must be directed Have little ambition Avoid responsibility Need threats to be motivated Need close supervision Are motivated by rewards and punishment Like and enjoy work Are self –directed Seek responsibility Are imaginative and creative Have underutilized intellectual capacity Need only general supervision Are encouraged to participate in problem solving
  • 11. Alderfer’s ERG Theory Clayton Alderfer's ERG (Existence, Relatedness, Growth) theory, collapses Maslow's five levels of needs into three categories. Existence needs, Relatedness need and Growth needs.
  • 12. Why you choose such theory in management? Because motivation influences productivity, manager need to understand and motivate employee. Motivation is driving force within individuals, thus the manager (motivator) should influence factors that motivate employees to gain higher levels of productivity. Motivation theories are important to managers in attempting to be effective leaders.
  • 13. Maslow’s hierarchy of Needs identifies five levels of needs. Level one consist of physiological needs which are the most basic human needs. They included food water and comfort. This helps to satisfy the employees physiological need by a pay check. Level two is safety need which are the desire for security and stability, to feel safe from harm. Helps to satisfy employees need by benefits.
  • 14. Level three – social needs, desires for affiliation . they include friendship and belonging. The manager can help fulfil social needs by showing direct care and concern for the employees  Level four - esteem needs, desires for self-respect and respect or recognition from others. Helps to satisfy employees' esteem needs by matching the skills and abilities of the employee to the job. Manager can help fulfill esteem needs by showing workers that their work is appreciated.
  • 15. Level five - self-actualization needs, desires for self-fulfillment and the realization of the individual's full potential. Manager can help fulfil self-actualization needs by assigning tasks that challenge employees' minds while drawing on their aptitude and training.
  • 16. This platform has been started by Parveen Kumar Chadha with the vision that nobody should suffer the way he has suffered because of lack and improper healthcare facilities in India. We need lots of funds manpower etc. to make this vision a reality please contact us. Join us as a member for a noble cause.
  • 17. Our views have increased the mark of the 40,000 Thank you viewers. Looking for ward for franchise, collaboration, partners.
  • 18. Contact us:- 011-25464531, 9818569476 E-mail:- nursingnursing@yahoo.in Saxbee Consultants Details :-www.parveenchadha.com
  • 19. Thank you for your attention

Editor's Notes

  1. Verbal explaination : most nurses a familir with maslow’s hierarchy of needs and theory of human motivation ….
  2. Verbal explaination: 1) Self - actualization Self-actualized people tend to have motivators such as: Truth Justice Wisdom Meaning According to Maslow, only a small percentage of the population reaches the level of self-actualization. 2) Esteem Needs Some examples of esteem needs are: Recognition (external motivator)  Attention (external motivator)  Social Status (external motivator)  Accomplishment (internal motivator)  Self-respect (internal motivator) 3) Social Needs Social needs are those related to interaction with others and may include: - Friendship - Belonging to a group Giving and receiving love 4) Safety Needs Once physiological needs are met, one's attention turns to safety and security in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by: - Living in a safe area - Medical insurance - Job security - Financial reserves According to the Maslow hierarchy, if a person feels threatened, needs further up the pyramid will not receive attention until that need has been resolved. 5) Physiological Needs Physiological needs are those required to sustain life, such as: Air Water Food Sleep
  3. Verbal explaination: For example salary is a hygiene factor. Although it does not motivate in itself when used with other motivators such as recognition or advancement, it can be a powerful motivator. If however, salary is deficient, employee dissatisfaction can result. Money can truly be a motivator, as evidence people work insuffuerable hour at jobs they truly do not joy.