This document summarizes opportunities for Finnish companies in the connected car market in Western Europe. It finds that consumers are increasingly interested in integrating their mobile devices and digital content into their vehicles. As a result, cars are becoming more like connected services than products owned outright. This shift opens opportunities for Finnish firms to provide connectivity technologies, safety/driving aids, audio/video solutions, and innovative in-car services based on location, security, and more. The document recommends Finnish companies contact industry players to explore scouting events or one-on-one discussions to promote unique technology or service offerings.