
Organization / Workplace
AtosLocation
Paris Area, France FranceOccupation
Insurance and Retail Banking CEO/CMO and Digital EntrepreneurIndustry
Finance / Banking / Insurance
Website
http://www.pegways.comAbout
General Manager combining strategic vision and execution excellence to accelerate profitable growth. Extensive international experience including CEO and Director of Marketing positions in BtoB and BtoC multi-channel environments. Specialities: Financial Services, Retail, Consumer and Business services. Business Transformation, New Business Development and Growth Strategy P&L and Change management Strategic marketing, brand management, pricing and revenue management, relationship and channel marketing, loyalty programs Customer Management and Operations related in direct, omni-channel and partnership environments Big data management, data science, data modelling and scoring