The document discusses the mobile industry’s perspective on connected cars, emphasizing the shift from traditional automotive control to a more integrated, smartphone-like experience. It highlights innovation opportunities through the OBD-II standard and the role of startups and developers in creating new applications and services in this space. Major players like Apple and Google are pushing to redefine the car as a high-tech accessory, prompting car manufacturers to adapt to these changing dynamics.

1. Connected Car: Mobile industry perspective
© VisionMobile.comMichael Vakulenko

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3. 3
connected
car
connected
driver
or

4. Apple perspective on the connected car
4
“The accessory ‘Toyota’
uses an app you
do not have installed”
h"ps://twi"er.com/ma"wensing/status/486215056435073024

5. Google perspective on the connected car
5
"Your car is by far the
most complicated
accessory we've
ever attached to an
Android phone."
h"ps://www.youtube.com/watch?v=KNKGM4ss5Sc#t=0m17s

6. Apple and Google try to turn the car
into a smartphone accessory on wheels
6
”The car OEMs are going
from full control to more
or less no control, and
that might create some
tensions.”
Jörg Brakensiek,
Standardization Director,
Automotive, Microsoft

7. Startups and developers innovate on top of OBD-II
standard interface that allows reading car data from internal systems
7
• Work only in new cars
• Expensive aftermarket systems
• Limited selection of apps due
to distracted driving regulation
• Aftermarket solutions for any car
• Vibrant innovation: 250+ OBD-
II apps in Google Play alone
• Growing support from big
players (O2 Germany works with
Zubie, Tencent markets Lubao
Box, Verizon launches own
solution)

8. Automatic: Smart driving assistant
connecting drivers to the rest of their life – 320 recipes on IFTTT
8
social
service
trip logging
location
smart home
wearables
works with
any car
through
OBD-II plug
offers selection
of own services
for smart car
experience
open platform for innovation

9. Car makers need to learn new rules
risk to let cars become smartphone accessory on wheels
9
• Startups and CE companies will lead innovation in
car infotainment
• Short product cycles (6 months vs. 4 years)
• Short product life (1 year vs. 10 years)
• Experience in software-driven business models
• Car makers need to learn innovate on top of
mobile platforms, not how to compete with them

10. Copyright VisionMobile 2014
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