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5 TIPS FOR RESPONSIVE DESIGN
Lessons from the trenches
September 15, 2012
Intros
Forum One Communications
      http://www.forumone.com
Forum One Communications
      http://www.forumone.com
Staff	
   50	
  staff	
  in	
  Alexandria,	
  Sea9le,	
  San	
  
                 Francisco

  Founded	
   1996	
  by	
  3	
  policy	
  analysts	
  and	
  web	
  
              enthusiasts

Experience        More	
  than	
  1,500	
  projects	
  for	
  more	
  
                  than	
  500	
  clients

 Exper2se	
   Web	
  strategy,	
  User	
  Experience,	
  Open	
  
              Source	
  Development,	
  Mobile,	
  Support	
  
              and	
  Growth



 Forum One Communications
                  http://www.forumone.com
2011
                                                                   h"p://www.charitywater.org


                                    1994

                                             1985

                                             1979

                         London              1974
 Sea9le
                         1971
Yay!      2001   NYC
                       Rabat
                                             1976             Seoul
                                                               1969
            DC                               1981
                                                          2008
                                            1970            2009
                                     2007           Hanoi
h"p://www.charitywater.org




                              London
                              9	
  years
Sea9le
 8	
  mo.     NYC
              7	
  years                                Seoul
                                                        18.5	
  years
            DC             Rabat
            6	
  years     1	
  year

                                            Hanoi
                                           .5	
  year
Architecture   User Experience   Web Strategy   Teaching Web Dev Urban Design Non-profit
9 years        7 years           5 years        3 years   2 years   1 year    1 year
What did I miss?
h"p://www.prospectmagazine.co.uk/2009/11/diary-­‐5/
h"p://www.kylebean.co.uk/por@olio/#mobileevoluCon
Photo:	
  Nam	
  So-­‐Yoen,	
  Allmynews.com
h"p://www.boston.com/bigpicture/2011/11/egypt_erupts_with_fresh_protes.html
14
flickr:	
  	
  sidpicky	
  	
  CC	
  BY-­‐NC	
  2.0




	
  Mobile	
  data	
  traffic	
  2011	
  is	
  8	
  2mes	
  
    the	
  total	
  internet	
  traffic	
  in	
  2000


         Source:	
  Cisco	
  -­‐	
  Global	
  Mobile	
  Data	
  Traffic	
  Forecast	
  Update,	
  2011–2016
More	
  iPhones	
  are	
  sold	
  each	
  day	
  
          than	
  babies	
  born


           Source:	
  h"p://www.lukew.com/ff/entry.asp?1506
flickr:	
  	
  slickimages	
  	
  CC	
  BY	
  2.0




In	
  2012	
  there	
  will	
  be	
  more	
  cellphones	
  
         than	
  people	
  in	
  the	
  world


           Source:	
  Cisco	
  -­‐	
  Global	
  Mobile	
  Data	
  Traffic	
  Forecast	
  Update,	
  2011–2016
 In	
  2013	
  globally	
  more	
  people	
  will	
  
access	
  the	
  internet	
  through	
  mobile	
  
                than	
  desktop	
  PCs

                  Source:	
  Morgan	
  Stanley	
  Research
flickr:	
  	
  Ed	
  Yourdon	
  	
  CC	
  BY-­‐NC-­‐SA	
  2.0




                      55%	
  of	
  US	
  adults	
  owns	
  
                          a	
  smartphone


Source:	
  Neilsen	
  /	
  July	
  2012	
  -­‐	
  h"p://blog.nielsen.com/nielsenwire/online_mobile/young-­‐adults-­‐and-­‐teens-­‐
                                                    lead-­‐growth-­‐among-­‐smartphone-­‐owners/
This	
  is	
  not	
  a	
  phone.
Mobile Difference
23
Credit:	
  flickr	
  -­‐	
  MeganMorris	
  /	
  CC	
  License:	
  BY-­‐NC-­‐SA
24
Credit:	
  flickr	
  -­‐	
  shareski	
  /	
  CC	
  License:	
  BY-­‐NC-­‐SA
25
Credit:	
  flickr	
  -­‐	
  Yourdon	
  /	
  CC	
  License:	
  BY-­‐NC-­‐SA
Desktop                  Tablet                   Smartphone
Hardware      big$screen               medium&screen            small%screen
              power$supply             ba-ery                   ba+ery
              consistent$network       inconsistent&network     inconsistent%network
Interac+on    keyboard$and$mouse       direct&touch             direct%touch
Environment   si5ng$(chair$and$desk)   relaxed                  on%the%go
              work$and$home            home                     home,%idling,%work
Time2(peak)   8am$:$7pm                5pm&8&10pm               all%day
User2Focus    extended$tasks           short&tasks              short%tasks
              mul=:task                single&task              single%task
Orienta+on    fixed                     portrait&and&landscape   portrait%and%landscape
Sensors       no                       yes                      yes
Credit:	
  flickr	
  -­‐	
  Xavier	
  Encinas	
  /	
  CC	
  License:	
  BY-­‐NC
Being Responsive
http://bit.ly/uvD115
5 Lessons from the trenches
1

Optimize layout and functionality.
Optimize layout and functionality.
Optimize layout and functionality.
Optimize layout and functionality.
2

Navigation for touch.
Navigation for touch.
Web Page Title

http://freedomhouse.org/                    Google




Navigation for touch.
Navigation for touch.
Navigation for touch.
3

Forms... Ugh.
h"p://cgap.org/content/contact-­‐cgap   h"p://contribute.barakobama.com




                    Forms... Ugh.
4

Little things matter.
Little things matter.
Little things matter.
Little things matter.
Little things matter.
5

3rd party plugins, ain’t no party.
3rd party plugins, ain’t no party.
3rd party plugins, ain’t no party.
3rd party plugins, ain’t no party.
Epilogue: Testing bites.
Device Fragmentation
 h"p://opensignalmaps.com/reports/fragmentaCon.php
Device Fragmentation
 h"p://opensignalmaps.com/reports/fragmentaCon.php
Responsinator.com
Adobe Shadow
h"p://labs.adobe.com/technologies/shadow/
Proty
Proty
Proty
THANK YOU!
Any questions?
Nam-ho Park | npark@forumone.com

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