Digital Doha Summit - The Business Case for Open Source

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This document discusses the business case for open source software. It defines open source as software with source code that is freely accessible and modifiable. The values of open source include community, collaboration, transparency and meritocracy. Open source allows businesses to reuse their own investments, reuse others' investments, set the cost of innovation to zero, and attract top talent. The document provides two case studies of open source use at Al Jazeera and ICT Qatar.

THE BUSINESS CASE FOR OPEN SOURCE
Kurt
Voelker,
Forum
One
Communica4ons
Dick
Olsson,
Al
Jazeera
Brian,
ICT
Qatar

2

THE VALUES:
COMMUNITY. COLLABORATION. TRANSPARENCY.
MERITOCRACY. GENEROSITY. INNOVATION.

Corporate
Product
Sites
Site
Permanence

Campaign
Sites Community
Site

Event
Sites

Complexity,
Uniqueness

A recent study reported that every minute of the day over 200 million emails are sent, close to 700,000 pieces of content are shared on Facebook, and 100,000 tweets are, well, tweeted. Wow, people sure are busy creating social content! But, how much of that content gets viewed and truly processed? This data deluge compromises our ability to process even the most personal information. How can organizations break through the clutter, reach audiences, and deliver on brand promise? Through real-life examples from influential nonprofit organizations, we will outline the four steps necessary to create a social content plan that will reach and resonate with your audiences and achieve your goals.

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