Welcome to SXMW 2016
#irisSXMW
“People who say it cannot be done should not 

interrupt those who are doing it.”
–Chinese Proverb
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Jordan Harper
CTO, iris Worldwide
@jordanharper
OBAMA DROPS IN
“The most important office in a
democracy is the office of the citizen.”
SOURCE: NEILSON BARNARD, GETTY IMAGES
Confidential © 2016Confidential © 2016
TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE
SONY TURN TABLES INTERACTIVE
source: https://www.youtube.com/watch?v=k-gTqrR9rKI
KODAK CREATE IMMERSIVE MEMORIES
SOURCE: J. WALTER THOMPSON INTELLIGENCE
BUD LIGHT CREATES AN ORGAN GUITAR MASHUP
Confidential © 2016Confidential © 2016
DESKTOP BEER BREWING
SOURCE: PICO BREW
Confidential © 2016Confidential © 2016
AND DESKTOP GENOME EDITING
SOURCE: DESKGEN
OUTSOURCE YOUR PRESENTATIONS
3D PRINTED ‘PIZZA’
COMING SOON: THE HYPERLOOP
SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES
WHAT’S THE BIG IDEA?
Confidential © 2016Confidential © 2016
“The closer technology becomes to
us, the more it becomes about us”
– Chris Risdon
SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE
Confidential © 2016Confidential © 2016
ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.
SOURCE: GOOGLE DEEPMIND
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“Innovation is nothing without
the human element.”
JJ Abrams
SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN
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SOURCE: NASA
1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD
1. BEAUTY MATTERS
SOURCE: HERZOG & DE MEURON
SOURCE: NEW YORK TIMES
360 DEGREE DIRECTORS
SOURCE: MASHABLE
BEAUTIFUL TRANSACTIONAL WEB
ROBOTS ARE BECOMING MORE BEAUTIFUL
SOURCE: MASHABLE
SOURCE: GOOGLE
SOURCE: GOOGLE
WHO YA GONNA CALL?
COPYRIGHT: SONY PICTURES ENTERTAINMENT
JOHN MAEDA / #DESIGNINTECH
SOURCE: JOHN MAEDA
“89% of companies believe that
customer experience will be their
primary basis for competition by
2016, versus 36% four years ago”
– Gartner
DESIGN
“classical design”
DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”
DESIGN
“classical design”
BUSINESS
“design thinking”
TECHNOLOGY
“computational design”
2. EMOTIONS 

DO THE TALKING
SOCIAL MEDIA TO SOCIAL MESSAGING
SOURCE: FACEBOOK
:(
EMOJI: A NEW FORM OF EXPRESSION
Spoken Written
Informal ! "!
Formal # $%
SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH
“They’re called ‘feelings’ for a reason.”
Dr Brené Brown
THE NEW VOCABULARY FOR THE HUMAN CONDITION
SOURCE: WWW.BEHANCE.NET/GRAPHICURRY
THE SCIENCE OF VIRALITY
CLICKABILITY SHAREABILITY SPREAD
SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY
SOURCE: UPWORTHY.COM
OUR IDEAL SELF VS OUR ACTUAL SELF
3. BEAT YOUR 

BRAIN BUGS
SOURCE:THE GUARDIAN/BEOWULF SHEEHAN
SOURCE: NASA
COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT
UNCONCIOUS BIAS
SOURCE: MARGIE WARRELL
“Every CEO should be a Chief Diversity Officer”
Shari Slate, Cisco SOURCE: CISCO/YOUTUBE
SOURCE:TWITTER
I’m sorry,
what language
are you
speaking?
It sounds like
bullshit.
“The only wisdom
we’re going to find in
the next year is
uncommon wisdom”
– Bruce Sterling
SOURCE: SCOTT OLSON/GETTY IMAGES
4. USE THE FORCE
Confidential © 2016Confidential © 2016
MOVE IT WITH YOUR MIND
Implicit
Automatic
Default everything
Interoperabiilty
Multiple sensors
Screens only when necessary
Explicit
Manual action required
Single purpose apps
Limited data
Select senses
Screen based
Confidential © 2016Confidential © 2016
MOOD ALTERING BRAIN STIMULATION
HAPTIC FEEDBACK
SOURCE: ULTRAHAPTICS / KINNER DUFORT
Confidential © 2016Confidential © 2016
“Speech and images are a much more
natural way to communicate.”
– Andrew Ng, Baidu
SOURCE: AMAZON
SOURCE: GOOGLE
YOUR PERSONAL AI PHOTO EDITOR
SIXTH SENSE EXPERIENCES
x.ai PERSONAL MEETING ASSISTANT
SOURCE: X.AI
SOURCE: X.AI
SOURCE: X.AI
source: https://www.youtube.com/watch?v=k1Chy3P89w8
5. REDUCE THE
COGNITIVE LOAD
WE’RE AT ATTENTION CAPACITY
MINDFULNESS, MEDITATION AND HEADSPACE
SOURCE: J. WALTER THOMPSON INTELLIGENCE
SOURCE: HERE / DOPPLER LABS
SOURCE: HEADSPACE
If you can’t improve on silence
then you probably shouldn’t say
anything at all.
SOURCE: CEREAL MAGAZINE / RICH STAPLETON
1. BEAUTY MATTERS
2. EMOTIONS DO THE TALKING
3. BEAT YOUR BRAIN BUGS
4. USE THE FORCE
5. REDUCE THE COGNITIVE LOAD
SXMW 2016 – Design for the Mind

SXMW 2016 – Design for the Mind