The document discusses the increasing prevalence of mobile devices and their impact on internet usage. Some key points made include: - Mobile data traffic in 2011 was 8 times the total internet traffic in 2000. - There will be more cellphones than people in the world by 2012. - In the Middle East and North Africa region, 45% of internet users access the internet through mobile. - The document contrasts the usage of desktops, tablets, and smartphones and how their interaction models and environments differ. - It notes that in the future, more people will access the internet through mobile than desktop PCs.

2. THE WEB GOES MOBILE
Nam-ho Park
Forum One Communications
@namho
2

3. http://www.prospectmagazine.co.uk/2009/11/diary-5/

4. http://www.kylebean.co.uk/portfolio/#mobileevolution

5. Photo: Nam So-Yoen, Allmynews.com

6. http://www.boston.com/bigpicture/2011/11/egypt_erupts_with_fresh_protes.html

7. 7

8. flickr: sidpicky CC BY-NC 2.0
Mobile data traffic 2011 is 8 times
the total internet traffic in 2000
Source: Cisco - Global Mobile Data Traffic Forecast Update, 2011–2016 8

9. Currently more iPhones are sold
each day than babies born
Source: http://www.lukew.com/ff/entry.asp?1506 9

10. flickr: slickimages CC BY 2.0
In 2012 there will be more cellphones
than people in the world
Source: Cisco - Global Mobile Data Traffic Forecast Update, 2011–2016 10

11. In 2013 globally more people will
access the internet through mobile
than desktop PCs
Source: Morgan Stanley Research 11

12. photo: ictQATAR CC BY-NC-SA 3.0
45% of MENA internet users
access internet by mobile
Source: Effective Measure - http://slidesha.re/N2DF15 12

13. photo: ictQATAR CC BY-NC-SA 3.0
In Qatar, 75% owns
a smartphone
Source: ictQATAR.qa - http://bit.ly/N2zYbR 13

14. This is not a phone.

15. Desktop Tablet Smartphone
Hardware big$screen medium&screen small%screen
power$supply ba-ery ba+ery
consistent$network inconsistent&network inconsistent%network
Interac+on keyboard$and$mouse direct&touch direct%touch
Environment si5ng$(chair$and$desk) relaxed on%the%go
work$and$home home home,%idling,%work
Time2(peak) 8am$:$7pm 5pm&8&10pm all%day
User2Focus extended$tasks short&tasks short%tasks
mul=:task single&task single%task
Orienta+on fixed portrait&and&landscape portrait%and%landscape
Sensors no yes yes
15

16. 16
Credit:
flickr
-­‐
MeganMorris
/
CC
License:
NC-­‐SA

17. Credit:
flickr
-­‐
shareski
/
CC
License:
N17
C-­‐SA

18. Credit:
flickr
-­‐
Yourdon
/
CC
License:
N18
C-­‐SA

19. 75
19

20. http://www.csis.org
20

21. 21

22. 22

23. http://ictQatar.qa 23

24. Multichannel communication
Communication
Multi-channel /
Mobile
Content Community
Website Social Media
24

25. Nada Hamzeh
Media Specialist, IREX
Mobile & Civil Society
25

26. Ayman Itani
CEO, Think Media Labs
Social Media and Mobile
26

27. Jo Aggarwal
Director - Access to Skills and Employment, Silatech
Mobile in the Workplace
27