Kira Marchenese, Director, Internet Communications at Environmental Defense Fund, speaks at Forum One's Web Executive Seminar, "Putting Online Audiences First, Again and Again" on May 8, 2008. To learn more about this event, http://ow.ly/oY7y . Contact: Sophie Campagne / scampagne@ForumOne.com .

1. Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications

2. Web Executive Seminars Putting Online Audiences First, Again and Again May 8, 2008 National Press Club Washington, DC Learn more: www.forumone.com/wes

3. Five and a Half User Testing Approaches Kira Marchenese, Director, Internet Communications

4. $15,000 to $20,000 www.azfoto.com

5. $15,000 to $20,000 www.azfoto.com

6. $15,000 to $20,000 www.azfoto.com

7. #1 – Cut the frills Flickr: Fi20100

8. #2 – Do it ourselves

9. Steve Krug

11. Example: Video from seafood test

13. #2 – Do it ourselves

14. #3 – Go virtual www.slashfilm.com

17. Example: Video from usertesting.com

19. #3 – Go virtual www.slashfilm.com

20. #4 – Go virtual, more basic www.arcarde-history.com

21. #5 – Still virtual, still basic www.arcarde-history.com

24. h

25. #5 1/2 – Don’t test flickr: tomstanoch

26. LEARN MORE: www.forumone.com/wes Web Executive Seminars