5 Tips for Mobile Email Newsletters
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The document provides 5 tips for creating mobile-friendly emails: 1) use a single column layout, 2) include a clear branding header image, 3) use big text for quick scanning, 4) include images for better click-through rates, and 5) include housekeeping details like unsubscribe links in the footer. The tips are presented over several slides with examples to illustrate how to apply each tip to improve emails for viewing on mobile devices.
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Forum One's Joey Tackett and Autumn Rose take us through how data-driven design decisions make an impact.
Getting Started with Google Ad Grants
Google Grants for Nonprofits provides up to $40,000 per month of free advertising on Google search results to eligible nonprofits. To qualify, organizations must be based in a eligible country and have nonprofit status. The grant dollars can be used to bid on keywords and pay per click advertising. Recipients set up AdWords campaigns by applying for Google for Nonprofits, applying for Google Ad Grants, and creating an AdWords account without credit card information. Campaigns, ad groups, and ads are then developed and optimized to measure success through impressions, click through rates, and goal completions.
Staff Resource Planning - 1 pager
The document outlines the key steps for staff and resource planning for a project:
1) Define goals and audiences, both external people the project serves and internal collaborators.
2) Identify key steps or "epic stories" for achieving goals through actionable tasks, focusing on audiences.
3) Take inventory of required skills and any gaps, determining what can be done internally or through hiring.
4) Manage budgets and tools, whether focusing on task management or team collaboration.
5) Balance project scope, budget, and timeline by starting with an ideal scope and reducing to what's realistic.
Staff Resource Planning
Michael Rader from digital agency Forum One gave a presentation on staff and resource planning. He began by emphasizing the importance of both ideas and execution. The presentation covered introductions, project management basics including defining goals and audiences, identifying key tasks, managing budgets and timelines, and balancing scope, time and budget. Attendees then worked in groups to workshop their own ideas applying the project management principles.
Analytics Goals Scorecard
This document appears to contain random numbers and symbols without any clear meaning or context. It does not provide enough information to generate an informative summary.
Content Strategy: Defining and Monitoring Success
This document discusses defining and measuring success through setting goals and tracking key metrics. It recommends setting both big picture and smaller incremental goals that are aligned with organizational priorities. Tracking engagement metrics like visitors, time on site, and conversions can help evaluate success compared to simply looking at visitor counts alone. The document also provides tips for using tools like campaign tags and branded hashtags to segment traffic sources and encourage sharing. Finally, it suggests analyzing the data in more depth to identify high value channels and opportunities to optimize campaigns.
Content Strategy Matrix
A 13-year-old girl needs advice on how to feel accepted by her peers while avoiding uncomfortable situations. A blog post could provide tips on handling these situations without making things awkward. This would support the organizational goal of lowering teen smoking rates and be measured by engagement metrics like page views and newsletter click-throughs. A college student needs help budgeting money responsibly despite financial pressures, while a pub manager struggles to balance the needs of smoking and non-smoking customers to keep everyone comfortable.
Content Strategy for Your Audiences
Get the right content to the right people at the right time by doing audience research through empathy mapping and point-of-view planning. This involves writing point-of-view statements about the user's needs, insights, or contradictions to understand their perspective and determine how content can address these statements by considering implications, environment, and alternative angles. The effectiveness of the content should then be evaluated.
From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...
Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides:
Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers.
Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on.
Review report writing strategies, and learn how to automate them.
Discuss the optimal timing and frequency of distributing each type of report.
Learn how competition among organizational units can increase overall site performance.
[Originally presented on July 30th, 2015 in Washington, DC]
User Experience for Health IT - Understanding Your Audiences
This webinar was presented to the HISMSS NCA Chapter and it introduces what user experience is to people working in healthcare IT.
Drupal & Design / 10 Thing I Hate About You
If you are using a CMS, you are using it to save time by having it do much of the heavy lifting for you. Drupal is a very powerful and complex CMS and can easily accomplish things that would be much harder within a simpler CMS (e.g., WordPress). However, one drawback to that is the more complex the CMS, the more assumptions it makes about how content is organized and displayed. In this sessions, we will try to illuminate some of the constraints you'll need to work with when designing on Drupal.
Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.
Data For Policy Influence: How to Manage, Distribute, and Present Your Data
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Getting started with drupal 8 code
Need start to finish help on getting Drupal 8 up and running locally? Ready to start contributing code?
This will help you get everything installed locally including Drush and gives basic information about Configuration for those new to it.
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How Do You Measure the Impact of Your Digital Strategy?
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Audio Matter: An Intro to Podcasting & Storytelling
Audio Matter: An Intro to Podcasting & Storytelling
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5 Tips for Mobile Email Newsletters
- 1. TIPS FOR MOBILE-FRIENDLY EMAILS Web for Global Health Roundtable Aug 29, 2012
- 2. 2 Credit: flickr -‐ Yourdon / CC License: NC-‐SA
- 3. 3
- 4. The good.
- 5. The good.
- 6. The bad.
- 7. The bad.
- 10. Read blog post: http://bit.ly/vV0RRv And the redesign
- 11. The 5 Tips 1. Make it single column 2. Provide clear branding / header image 3. Big text for quick scanning 4. Images for beAer click-‐thrus 5. Housekeeping in the footer 10
- 12. 1. Make it single column
- 13. 2. Provide clear branding / header image
- 14. 3. Big text for quick scanning
- 15. 4. Images for better click-thrus
- 16. 5. Housekeeping in the footer
- 17. 5 Tips (again) 1. Make it single column 2. Provide clear branding / header image 3. Big text for quick scanning 4. Images for beAer click-‐thrus 5. Housekeeping in the footer 16
- 18. 17
- 19. THANK YOU! Any questions? Nam-ho Park | npark@forumone.com