Mobile internet has grown rapidly in recent years, reaching 2.7 billion users aged 8 years old. The largest mobile content categories are music and social networking. In contrast, fixed internet is older at 13 years and has fewer users. Mobile advertising is a growing market projected to be $6.5 billion within 5 years. Personalization is key to engaging mobile users and increasing revenues through relevant content recommendations.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
This year, the team at Activate has defined the 16 most important insights for tech and media in 2020. Key topics include:
*$300 Billion Global Internet and Media Growth Dollars by 2023
*Consumer Attention: 12:40 Hours of Technology & Media Per Day
*Super Users: The Imperative for Technology & Media Companies
*Social Splinter: The Social Media World Expands
*eCommerce: Shrinking the Divide Between Physical and Digital Shopping
*Digital Marketplaces: New Inventory, Price, Transparency, Ease of Use
*Video Gaming: The Next Streaming Battlefront
*Esports: Sport of the Future
*Video: Streaming Stacking, Battleground Households
*Sports Betting: The Next Big Financial Trading Market
*Sports: More Viewing, Emerging Sports, Better Fan Experiences
*Music: The Discovery Challenge
*Podcasting: New Listening Experiences and Explosive Growth
*The Networked Body: Quantified and Connected Human
*Digital Consumer Finance: Next Generation Services Go Mainstream
*Connectivity: Enabling the Next Wave of Technology and Media Growth
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
This year, the team at Activate has defined the 16 most important insights for tech and media in 2020. Key topics include:
*$300 Billion Global Internet and Media Growth Dollars by 2023
*Consumer Attention: 12:40 Hours of Technology & Media Per Day
*Super Users: The Imperative for Technology & Media Companies
*Social Splinter: The Social Media World Expands
*eCommerce: Shrinking the Divide Between Physical and Digital Shopping
*Digital Marketplaces: New Inventory, Price, Transparency, Ease of Use
*Video Gaming: The Next Streaming Battlefront
*Esports: Sport of the Future
*Video: Streaming Stacking, Battleground Households
*Sports Betting: The Next Big Financial Trading Market
*Sports: More Viewing, Emerging Sports, Better Fan Experiences
*Music: The Discovery Challenge
*Podcasting: New Listening Experiences and Explosive Growth
*The Networked Body: Quantified and Connected Human
*Digital Consumer Finance: Next Generation Services Go Mainstream
*Connectivity: Enabling the Next Wave of Technology and Media Growth
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
What does the future hold for the newspaper? How does tomorrow's editorial process look like and what new journalistic role can we expect? Here's Seismonaut's take at the Danish International Media Festival 2008.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média FranceVivendi Content
How brands and companies can tackle with gloomy economy and lack of meaningful relationships with consumers by investing in innovation projects and fresh ideas. What is innovation ? How to innovate ? Enjoy !
The AI functions that Mooga performs will not only determine if a specific content item is relevant to the consumer it will move it to their personal storefront. Mooga does not discriminate against content type, content category, customer storefront or the current popularity of the content.
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média FranceVivendi Content
How brands and companies can tackle with gloomy economy and lack of meaningful relationships with consumers by investing in innovation projects and fresh ideas. What is innovation ? How to innovate ? Enjoy !
The AI functions that Mooga performs will not only determine if a specific content item is relevant to the consumer it will move it to their personal storefront. Mooga does not discriminate against content type, content category, customer storefront or the current popularity of the content.
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market
Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Peña, Regional Manager – Americas, Iken Solutions, Argentina
The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!
Integrating human knowledge and data driven intelligence is very effective, it is like combination of knowledge + experience. Therefore, it makes sense to incorporate human knowledge in BI rather than treating it separately through knowledge management systems
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
Welcome to Drupal Camp LA 2008
* This was a presentation written by Troy Angrignon (President) and David Feldhaus (Director Sales) and delivered by Jonathan Lambbert (CEO) at the DrupalCamp LA, September 13-14, 2008.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
There will be more change in the next 10 years than there has been in the previous 100. This paper describes these expected foundational shifts and explains how we can manage them to our advantage.
In their latest discussion presentation "Winning the Game", Geoff Hollingworth, Ericsson North America Evangelist, in collaboration with Jason Hoffman, founder and CTO of Joyent, discuss what these changes will mean for devices, the cloud and the network.
This interactive presentation is supported by 8 videos. It describes the foundational changes that will occur across industries and networks, and attempts to explain how we can manage them to our advantage. The target audience of this paper is those who are involved in planning, building and profitably operating digital networks.
TENDENCIAS DIGITALES - Llegando a nuevos consumidores digitales en múltiples ...eMarketingHoy
Con más de 13 años de experiencia en la industria de inteligencia de mercados, THOM ARKESTAAL de Microsoft Advertising, ha desarrollado una pasión por la investigación transcultural. Trabajó en empresas como HP, Lenovo, Nokia, RIM, Samsung AT&T y Google donde se ha especializado en buscar un total conocimiento del consumidor con un fuerte enfoque en la industria de la tecnología.
Responsable de proveer investigaciones a Microsoft así como ideas y conocimientos recientes relacionados con el comportamiento de los consumidores, la inteligencia competitiva, inteligencia de mercado y el uso de los productos.
Se ha desempeñado en agencias creativas y de investigación como IDC, Taylor Nelson Sofres, Resarch International y Naked Communications. En esas organizaciones Arkestaal estuvo a cargo de todos los aspectos del proceso de investigación, desde la investigación pasando por el diseño y la entrega de una perspectiva significativa, y las recomendaciones que impulsan los resultados empresariales.
Para Arkestal “A medida que Internet crece y madura, nuestra nueva relación con la tecnología se caracteriza por la madurez. Es una relación bidireccional, y este es el momento en que la tecnología se convierte en nuestro socio de vida ideal - que entiende lo que es ser humano, que percibe emociones y que sea inspirador, creativo y sensorial. A medida que la población mundial se vuelve cada vez más móvil, sigue existiendo una desconexión entre lo que la tecnología puede hacer y lo que los consumidores necesitan de una relación diferente y más madura. Aquí existe una oportunidad muy significativa para las marcas y los anunciantes.”.
The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!
There are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web.
An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. Let´s try to understand the Giant!!
The Mobile Marketing Forum provides the opportunity for those new to mobile to learn how to engage the mobile channel – and those already engaged in mobile to learn how to deploy more advanced capabilities to enhance existing initiatives. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their expertise on how to leverage this hot new media channel. Regardless of your current level of expertise, the MOBILE MARKETING FORUM is the premier event to attend this year.
Last but least, there are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web.
Mooga is a patent pending viral, self learning mobile entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents. Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them. Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.
Tie canaan entrepreneurship challenge 2008 the winners are druvaa, equitas and ken Solutions.ken has also been awarded the Microsoft award and a direct entry into the Microsoft Startup Accelerator Program.
iKen Solutions (International) is a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.
A world's one of the first complete Online Web-based Development Frameworks to develop and deploy Decision Support Systems, Knowledge-based systems, Web-sites and Applications backed by Expert System, Case-Based Reasoning and Hybrid AI Technologies
Mooga is a patent pending viral, self learning mobile entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents. Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them. Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.
MYMOOGA a hosted web & mobile, music social networking community that enables brands and wireless operators to offer the teen and young adult market segment a highly addictive community music service.
iKen Solutions, is a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
PHP Frameworks: I want to break free (IPC Berlin 2024)
Convergence 2
1.
2.
3. Mobile internet
• 8 years old
• Reaches 2.7 B users
• Tons of traffic on free+paid
• Mobile content worth $ 31B
• Largest categories: music and
social networking
Fixed internet
• 13 years old
• Reaches 1.1B users
• Tons of traffic on free sites
• Content industry worth $25B
• Greatest revenues from adult
entertainment + gambling
Mobile internet: younger, larger, and growing faster !!!
Source : nielsen
4. Mobile Market
There are 2.26 billion consumers under 30 in the world
That’s the equivalent of India and China combined
1.1 billion youth own a mobile phone
Growing at just under 100,000 a year
1 in every $10 of youth disposable income globally
is spent on mobile products & services
Youth spend 8 times more on mobile
than they do on music
By 2010, youth spend on mobile will
reach $300 billion
That includes over $100 billion on data
Source : www.mobileyouth.org
6. Mobile advertising
Eric Schmidt Google CEO
quot;The next big wave in advertising is the mobile internetquot;
quot;mobile will be a larger business than the PC-Web. But it will take
a few years.quot;
Experts have predicted that over the next 5 years,
mobile advertising will become a $6.5 billion business.
Mobile Advertising: After the Growing Pains
Source : www.mobileyouth.org
7.
8. The unknown user!!
57 %
World Mobile phones
are Pre Paid
Latin America 85 % !
Source: Telecom-DATA based on data from operators and regulators.
Source: Telecom‐DATA based on data from operators and regulators.
9. Actual content usage
Handset support Usage
Usage
Usage
(SMS, WAP, download) (SMS)
(WAP)
(download)
60%
5%
20%
90%
Warning: actual usage of
technologies differs from
technical penetration
Sources: Telephia http://telephia.com/html/Comscorejanuary2007UK.html and
M:Metrics: http://mmetrics.com/press/PressRelease.aspx?article=20061214-social-networking
10. Mobile content
dicovery challenge
Sources: Telephia http://telephia.com/html/Comscorejanuary2007UK.html and
M:Metrics: http://mmetrics.com/press/PressRelease.aspx?article=20061214-social-networking
11.
12. Search
Help | Cost | Home
Everybody gets the same
13.
14. • The Pareto Principle: 80/20 rule,
traditional pattern of sales
concentration.
• C. Anderson
(WiredMagazine-2004): The Long
Tail:
• By lowering inventory storage,
distribution and search costs, digital
markets have the potential to
increase the collective share of
niche products, creating a longer
tail in the distribution of sales.
Now there are 2 markets to attack:
• Old Market: Top Sellers.
• New Market: Long Tail.
What percentage of your items are you selling at least once a
month?
15. • James Surowiecki (2004): Wisdom of Crowds
• A diverse collection of independently-deciding individuals is likely to
make decisions and predictions better than individuals or even
experts.
Lego: encourages its fanatical customers to design their products.
InnoCentive.com: Companies pay solvers from $10k to $100k per
solution. More than 30 percent of the problems posted on the site
have been cracked.
The Many Are Smarter Than the Few !!
16. • Amazon: over 25% of Amazon’s book sales come from books not
available in brick and mortar stores.
• Rhapsody: 22% of sales are from songs not played on traditional
media. 53% of 750k Rhapsody´s songs are streamed at least once a
month.
• Netflix: 20% of DVD rentals are documentaries, B class movies and
niche movies.
• Google: Niche advertisers provide Google over 60% of their Ad Words
revenues
Make everything available, help your customer find it
and you will increase your sales.
17.
18.
19. “User experience is not about how a
product works on the inside. User
experience is about how it works on the
outside, where a person comes into
contact with it and has to work with it.”
Jesse James Garret, The Elements of User Experience
20. Key for success
• Each subscriber is an individual so why are we not having a one-to-
one interaction with each and every individual user?
• To grow VAS revenues for the long term, the user experience is the
key.
• The key for success is to provide an extremely personalized and a
highly relevant end user experience for each and every user based
on their learned tastes.
• To treats each user on a one-to-one basis and in real-time,
constantly learning and constantly adapting.
Source : Harris Interactive, 2008
21. Key for success
• Personalization – Enables you to get know the subscriber
• Understand the subscriber’s behaviour, interests, needs
• It increases accessibility of available content
• So users are presented with
• The right content
• Appropriate to users interests and needs
• At the right time
• In context
• In the rightway
• To optimise the capabilities of the user’s handset
Source : Harris Interactive, 2008
22.
23. MOOGA
MOOGA is a comprehensive Consumer 3.0 analytics
framework for N=1 personalized experiences. Acts like a
backbone for all personalization and recommendations
across different types of verticals (online/mobile/ipTV/
DTH/Retail/BFSI, etc).
Source : Harris Interactive, 2008
25. Non-intrusive
•
o Must not involve explicit user input or action.
Adaptive
•
o Continually learns about user individual interests and behaviour
Dynamic
•
o Real time
Intelligent
•
o Automatically derive individual user behavioural patterns
o Identify common behaviour across users “wisdom of crows”
o Able to predict subscriber’s future interests
Context aware
•
o Understand the context of the user request
o Understands the subscriber’s environment
26. • RESHAPE: A whole new mobile world
• reshapes and personalizes the subscriber storefronts on mobile for users
REMEMBER: Your personal mobile friend and butler
•
AI remembers what you like and dislike
•
RECOMMEND: Intelligently knows your likes and dislikes
•
• Detailed profiling to ensure that the user is enjoying the moments and
experience on mobile
REFERRAL: Share the information
•
Allows the user to share their findings with their networks
•
o REWARD: Set off the multiplier effect
• Let your subscribers be your sales agents and help to sell on the network
27. Intelligent Ads
and Premium Portals
The ad is intelligently selected by the AI as the user has a
preference for Hollywood movies. Clicking on the ad will bring
the use to relevant WAP page
28. quot;64% of consumers will try something recommended by a friend. 69% of will
forward something they like to from 2 to 6 friends.”
Jupiter Research Sept 2006
29.
30.
31. • Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
• The approach taken by Mooga was seen as ground breaking and
market leading.
• Mooga is currently administrating SonyBMG´s portal in Argentina,
Chile and being launched in other Latam countries.
• This is the first mobile music portal administrated by artificial
intelligence in the market.
32. The SONYBMG Contextual Framework has been automatically
built with our auto-context scripting engine using SonyBMG´s
existing metadata, enabling a rapid deployment.
33. Mooga allows to mix dynamic and static sections to
promote specific content due to marketing needs.
34. In order to find a content, you must know what you are looking for.
Mooga discovers relevant content for each user.
35. Search results provide a 3 tier view to useful and
relevant content as the crowd knows best what
everyone wants!
36. Ease of content access coupled with implicit recommendations powered by
Artificial Intelligence
37.
38. • Give each customer WHAT THEY WANT, not what you think they
need:
o Static Top5 made 25% of total sales meanwhile the Dynamic
Storefront and the Recommendation engine (AI) administrated
75%.
o Up to 50% of users who clicked on a recommendation ended
making a download.
• CONTEXT IS KING
o Almost 20% of users made multiple downloads from same artist.
Hey, I don´t like
fish!
39. • Give customers INFINITE CHOICE and they will
make infinite choices
o 90,7% of the content available was
download at least once.
o 98,9% of artists got at least one download.
• Help your customers FIND RELEVANT CONTENT
o More than 22% of subscribers used the
recommendation engine.
o 24,3% users made more than one
download in a single session.
41. Iken Solutions
Iken is a software product company specialized in
•
intelligent business systems backed by hybrid AI
(Artificial Intelligence) techniques (expert system,
case-based reasoning, neural networks and genetic
algorithms). It is an IIT Bombay research spin-off.
www.iitb.ac.in
www.sineiitb.org
Iken solutions awards:
•
Iken Solutions finalist satrtup in NASSCOM
•
Innovation Awards 2008
iKen Solutions selected by Microsoft to
•
participate in Le Web ´08 as one of the Top 10
innovative startups in the world
Winner TIE CANAAN entrepreneur challenge
•
2008.
Iken has been awarded with a direct entry into
•
the Microsoft Startup Accelerator Program 2008
Silver award for “Best Technology Innovation” at
•
the Mobile Content Awards 2008 in London.