This document discusses using mobile engagement for community outreach. It provides examples of mobile campaigns including a citizen journalism texting program to report environmental issues, a texting campaign to educate fishermen on safe fish consumption, and a mobile app project where community members documented bike safety issues. The key benefits of mobile for engagement are that it is personal and ubiquitous. Tips provided include using interactive tools, multiple languages, and partnering with community groups and media.
Cell phones are inherently engaging -- people carry them everywhere and check them frequently, in all kinds of situations. Here's what some community funders and local nonprofits are learning through leveraging mobile technology to engage their communities.
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
Connecting Neighbours Online: Strategies for online engagement with inclusion (Kingston Upon Thames, London 2013)
This was an in-depth two hour gathering. More slides: http://e-democracy.org/learn Details: http://bit.ly/clifteu13
Cell phones are inherently engaging -- people carry them everywhere and check them frequently, in all kinds of situations. Here's what some community funders and local nonprofits are learning through leveraging mobile technology to engage their communities.
Dorset Fire & Rescue Service - Using Social Media 2013Key Multimedia Ltd
A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
Connecting Neighbours Online: Strategies for online engagement with inclusion (Kingston Upon Thames, London 2013)
This was an in-depth two hour gathering. More slides: http://e-democracy.org/learn Details: http://bit.ly/clifteu13
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
Max Niggl, (PLWHA Victoria) describes utilising the internet to more effectively disseminate knowledge about the realities of living with HIV, reduce stigma and stereotyping, through the 'Positive Voices' video project. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
Neighbors Online: Engaging Government to Community InclusionSteven Clift
Explore the top ten ways people use online neighborhood forums to build inclusive and engaged communities. Presentation to National Association of Government Web Professionals.
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
Max Niggl, (PLWHA Victoria) describes utilising the internet to more effectively disseminate knowledge about the realities of living with HIV, reduce stigma and stereotyping, through the 'Positive Voices' video project. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
Neighbors Online: Engaging Government to Community InclusionSteven Clift
Explore the top ten ways people use online neighborhood forums to build inclusive and engaged communities. Presentation to National Association of Government Web Professionals.
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
A presentation for the Institute for Government's Connecting Policy with Practice programme.
The presentation highlights some of The Young Foundation's past work in community empowerment, and shows how web tools can be used to support community engagement and empowerment.
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
Maps help communities tell stories.Maps help connect the dots between data and people within specific geographic locations. Maps can also reveal unique, place-based issues that quantitative data alone cannot. Maps can also be repositories for community knowledge which can assist advocates, community-based organizations, policy-makers and funders to communicate community needs to a broad audience clearly, quickly and dramatically. In this webinar we will cover map making basics using HealthyCity.org.
You will also learn:
* How maps are used for research and action
* Key elements of map design and mapping methods
* Considerations and best tips for creating effective maps
Nextdoor Front Porch Chat: Lessons Learned, Trends, and Best PracticesJoseph Porcelli
On September 5th, at 3CMA Annual Conference, I gave a Keynote address at the general session about Nextdoor For Public Agencies, Nextdoor's free government interface. During the address I covered lessons learned, trends, and best practices.
Perception of Public Works - APWA Conference OHM Advisors
On May 20, 2015, Bill Costick of OHM Advisors presented at the American Public Works Association (APWA) annual conference: "Perception of Public Works".
If you are getting the job done, why should you have to worry about your department’s image in your community? Citizen awareness can have a powerful impact on community opinion and citizens’ support for their local government. Bill presented several measures that a department can take to enhance their community image and level of respect - all while not busting the budget.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Developing Grassroots Campaigns to Build Your Social Presence - Mary Leschper...Energy Digital Summit
This presentation was written by Mary Leschper, Social Media Analyst at the American Petroleum Institute. Mary was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of grassroots marketing and social media.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)KDMC
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Digital Leads: 10 Keys to Newsroom TransformationKDMC
In a unique partnership, Knight Digital Media Center and the leadership that is now part of the Journal Media Group, developed a process to speed digital transformation in the 13 newsrooms. Where the effort was successful, 10 factors were consistently at work. This free webinar will explore those factors.
[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News St...KDMC
Advertising is a mainstay for online news startups, and successful sites rely on direct sales of ads at premium rates. This free webinar looks at key takeaways from the presenter's recent report on best practices for ad sales for startups for the Tow-Knight Center for Entrepreneurial Journalism. Learn how local and national online news startups are professionalizing their ad sales and growing revenue.
Thought Leadership on Social Platforms (Beth Kanter)KDMC
Thought Leadership on Social Platforms
Knight Digital Media Center:
Best Social Media and Networking Skills and Practices for Foundation Leaders
Beth Kanter
Master Trainer, Author, and Blogger
3 Tips for Great Mobile Engagement (Amy Ghran)KDMC
3 tips for great mobile engagement
Amy Gahran, KDMC
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Social Searching for Journalists with Joy MayerKDMC
Strategic use of social platforms can include finding sources that lead to better journalism, sharing content more effectively and figuring out what “works” through tracking who sees your posts.
Mapping Insights You Never Knew You Had with Tyler DahlbergKDMC
Tyler Dahlberg of Azavea takes us through the origin of spatial analysis, how it works, real-world examples of how it has transformed decision making processes and data display, and how you can get started. Spatial analysis can help you or your organization simplify complex patterns, improve decision-making and tell your story more effectively.
17. Community Foundation of Greater Buffalo
17
Citizen journalism project that relies on you to report what’s
happening in your neighborhood.
!
Report specific environmental concerns through one of the
Grow 716 text campaigns, or tell us about other issues.
!
Follow your campaign to see what others are saying and
how those issues are being addressed.
19. Catch of the Day campaign
• Missions: Environmental justice, public
health, educate at-risk populations
(sustenance fishers)
• Partner: Buffalo Niagara Riverkeeper
• Mobile channels: Interactive texting, web
(fish consumption guide), photo messaging,
social media
• Other channels: On-location reps, print
version of guide in five languages
19
20. Campaign launched at Family Fishing Day
at Broderick Park (6/29/13), continued
through September.
!
Anglers were encouraged to text COD to
877-877, which directed them to online info
about local fish consumption advisories
and healthier ways to eat local fish.
!
Anglers shared pictures of their catches on
the GROW 716 webpage.
20
24. • Campaign mission: Empower communities to
create safe walking and bicycling routes along
streets in 3 LA neighborhood
• Events: Bike rides, walks, community
workshops.
!
• Partners: LA DOT, LA County Public Health
Dept., TRUST South LA (grassroots community
group)
• Activities: Storytelling, spotting problems,
suggesting solutions
24
29. Uses Mobile Commons to text on
behalf of grantees
• Broadcast alerts: Issues (immigration reform,
etc.), events, workshops, deadlines, opportunities.
• Grantees. Made it a priority for grantees to get text
alert signups. Get people to sign up on the spot at
live events.
• Unique links in texts allow tracking across social
media, text forwarding via MC analytics
• Web portal: People can resubscribe if phone
number changes.
29
30. What works
• Topical and/or time-focused campaigns
• Interactive (location, photo sharing)
• Solid SMS support service (Mobile Commons,
RedOxygen)
• Alongside: events, signage, in-person help,
online and print materials
• Multiple language support (perhaps call-in line)
• Expand engagement past initial campaign: next
steps
30
31. Which of these examples
seem relevant
to your challenges?
!
Other examples you’ve seen?
31
33. What makes killer mobile
engagement?
!
ASK YOUR COMMUNITY!
(well, sorta...)
33
34. Local Mobile Market Research
bit.ly/mobilelocalsurvey
• Short, easy to do: 8 questions
• Not demographics!
• Devices, access behavior
• Actionable info: Which mobile channels to
use first?
• 25-50 every 6-12 months
• Yes, mobile changes that fast
34
38. Mobile Commons
• $2000-$4000/month. Some foundations get
it and use on behalf of grantees.
• NPR, CPB, APM, PRI also use it - partner!
• Text messaging: broadcast alerts,
interactive, custom reminders, etc.
• Mobile analytics
• Surveys, reports, quizzes
• Text-to-give
• Customer relationship management (CRM)
38
45. They are PHONES, after all
• Interactive voice response (IVR)
• 311-style call-in info lines
• Asterisk.org: free open-source software
• Twilio.com: Commercial platform with
large developer community. Voice as well
as text, video, e-mail services.
45
49. Campaigns & Events
• Tie mobile signups/campaigns to live
kickoff events
• Mention mobile at other live events in your
community, encourage on the spot signup
• Photo/video storytelling booth at your
events
• “Timeboxing" works to increase mobile
engagement: texting signups, etc.
49
52. Partners
• Media: Public radio/TV often have Mobile
Commons access.
• Community/grassroots groups — good
outreach in-person or via live events.
• State, local county government. Especially
if they offer 311-style call-in info lines.
• Colleges & universities. Typically already
have text alert services set up.
52
53. Speak their language
• Good mobile is mostly like good social media
• Hire someone who is already interacting well
with that community via social media
• Short, clear, direct.
• Simple sentences, bulleted lists, active verbs
• Invite their input, content — amplify and
respond
• Follow your community’s lead.
53
57. Western NY’s immigrant population, many of whom are
culturally connected to subsistence fishing, has grown
significantly over the past decade on the west side of
Buffalo.
!
The program seeks to educate low-literacy and at-risk
populations — including immigrants, particularly women
and children — about healthier ways to consume locally
caught fish.
!
Materials created for the program have been translated
into five languages to make fish consumption
information accessible for those whose first language is
not English.
57
58. Kristen Kaszubowski, CFGB enviro
comms coordinator
• Immigrant anglers may not use social
media or the web, but they do text.
!
• Posted signs in places where local anglers
go, telling them they can text to see if the
fish they catch is safe to eat.
58
59. 59
• Response:
Where you are
fishing? Are you
planning to eat
the fish you catch
today?
• Then links to fish
consumption
guide. Or get one
mailed to your
home.
61. • Asked anglers to submit a picture of fish.
Sport fisherman loved that -- increased
participation beyond immigrant sustenance
anglers
!
• Great social media content, increased
awareness (amplify)
!
• Told Riverkeeper where to deploy reps.
61
62. LA Bicycles: Bryan Moller, Policy/Outreach
Coordinator
• Last weekend, we gathered a wide representation of community
members, and taught them how to use Vojo.
• Challenge: How would you want to change your street — sidewalks,
crossings, car speeds, etc. — to make it more bicycle friendly?
• Went on walk/ride, stopped frequently. Take a picture, upload to
Vojo, explain the problem, suggest solution. 236 postings by 24
community members.
• Upcoming: LA Bureau of street services engineer will come in,
review the stories, talk with community about what street treatments
could address. Public charette.
62
63. • “Vojo is the starting point we use to get people
thinking about what the problems are on their
streets. Pictures highlights the need.”
• “It’s really quick and not hard to use. We had teens
and older people using it.”
• “Even if you don’t use it much, you get people to
think about what and where the problems are.
That’s the biggest gap — letting people know what
they should do and what they should know to solve
community problems, without a long winded
conversation.”
63