This document discusses how nonprofits can engage communities and donors through mobile technologies. It begins by explaining what mobile engagement can involve, such as texting, social media, email and mobile websites. It then provides examples of different organizations that have implemented mobile strategies, such as using a text messaging platform to send alerts and updates to grantees. The document also reviews different mobile donation options like text-to-give and mobile donations from smartphones. It concludes by offering tips for nonprofits to incorporate mobile technologies into their campaigns, including having mobile-friendly websites and donation pages and promoting mobile-optimized content across various channels.
Marshall McLuhan, the man who coined the term of the "Global village" - when the internet was still far away - was one of the most interesting scholars worldwide. What he has to tell has lost nothing of its relevance - his book "understanding media" could be the key for understanding all those social changes electronic media brought in the last century starting already with the telegraph and radio and the beatnik generation.
For this reason in my opinion, every student of economics, media, sociology, organizational behavoiur etc. should once in his livetime have heard about his thoughts. That was the reason why I concentrated my lecture about business communication (or Public relations) at the fabulous Karlshochschule in Karlsruhe, Germany mainly on that topic - allthough it is really a somewhat strange stuff for a lot of people - but I love it and I hope you will also like it.....
The second part of the presentation is uploaded separately
Ajuga bracteosa L., and Otostegia limbata L., are two
plant species of family Lamiaceae. The crude methanol leaves
extracts of these two medicinal plants were examined for their
antibacterial, antifungal and antioxidant (radical scavenging)
activity using 1,1-diphenyl-2- picrylhydrazyl (DPPH) free radical
against clinically important species of bacteria and fungi were
examined. Leaves extracts of these two plants were screened
against six strains of bacteria (two were gram positive i.e.
Bacillus subtilis and Staphylococcus aureus and four were gram
negative i.e. Vibrio cholerae, Enterobacter aerogenes, Escherichia
coli and Klebsiella pneumonia) and two strains of fungi
(Aspergillus niger and Aspergillus fumigatus). Eight
concentrations (15 mg/ml, 12.5 mg/ml, 10 mg/ml, 7.5 mg/ml, 5
mg/ml, 3 mg/ml, 2 mg/ml and 1 mg/ml) were used to check the
antimicrobial activity of plant extracts. Maximum inhibitory
zone 30 mm was observed in Otostegia limbata and 25 mm in
Ajuga bracteosa at 15 mg/ml mm for antibacterial activity. Ajuga
bracteosa and Otostegia limbata gave response against both
Aspergillus niger and Aspergillus fumigatus. This study
establishes the effective ethnomedicinal use of these plants in the
treatment of various infectious diseases. There is high potential
for the exploitation of the plants for development of novel
antimicrobial agents.
Marshall McLuhan, the man who coined the term of the "Global village" - when the internet was still far away - was one of the most interesting scholars worldwide. What he has to tell has lost nothing of its relevance - his book "understanding media" could be the key for understanding all those social changes electronic media brought in the last century starting already with the telegraph and radio and the beatnik generation.
For this reason in my opinion, every student of economics, media, sociology, organizational behavoiur etc. should once in his livetime have heard about his thoughts. That was the reason why I concentrated my lecture about business communication (or Public relations) at the fabulous Karlshochschule in Karlsruhe, Germany mainly on that topic - allthough it is really a somewhat strange stuff for a lot of people - but I love it and I hope you will also like it.....
The second part of the presentation is uploaded separately
Ajuga bracteosa L., and Otostegia limbata L., are two
plant species of family Lamiaceae. The crude methanol leaves
extracts of these two medicinal plants were examined for their
antibacterial, antifungal and antioxidant (radical scavenging)
activity using 1,1-diphenyl-2- picrylhydrazyl (DPPH) free radical
against clinically important species of bacteria and fungi were
examined. Leaves extracts of these two plants were screened
against six strains of bacteria (two were gram positive i.e.
Bacillus subtilis and Staphylococcus aureus and four were gram
negative i.e. Vibrio cholerae, Enterobacter aerogenes, Escherichia
coli and Klebsiella pneumonia) and two strains of fungi
(Aspergillus niger and Aspergillus fumigatus). Eight
concentrations (15 mg/ml, 12.5 mg/ml, 10 mg/ml, 7.5 mg/ml, 5
mg/ml, 3 mg/ml, 2 mg/ml and 1 mg/ml) were used to check the
antimicrobial activity of plant extracts. Maximum inhibitory
zone 30 mm was observed in Otostegia limbata and 25 mm in
Ajuga bracteosa at 15 mg/ml mm for antibacterial activity. Ajuga
bracteosa and Otostegia limbata gave response against both
Aspergillus niger and Aspergillus fumigatus. This study
establishes the effective ethnomedicinal use of these plants in the
treatment of various infectious diseases. There is high potential
for the exploitation of the plants for development of novel
antimicrobial agents.
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)KDMC
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Mobile strategy for community news and engagementAmy Gahran
Amy Gahran's presentation on how local or regional news and info projects can use mobile technology to engage communities: where to start, what to focus on. For the Knight Community Info Challenge bootcamp, Sept. 24, 2012.
Burn The Sky mobile communication presentation to CIPRRob Thurner
This presentation to the CIPR addresses how marcomms professionals - client side and agency side - can get to grips with mobile and tablet as core comms channels.
- Why mobile is different
- Mobile success factors
- Opportunities for PR industry
- Getting started
Hope this is useful.
If this sparks ideas / interest for you or your clients, get in touch? Contact details on last slide.
@CIPR_Marcomms
Mobile landscape for community/ethnic mediaAmy Gahran
Amy Gahran's presentation: an overview of mobile media and mobile business opportunities for community and ethnic media organizations. Delivered for the Knight Digital Media Center @ USC, held at CUNY Graduate School of Journalism, May 18, 2012
Resources for this workshop:
http://communitymobile.tumblr.com
180% more funds are raised for nonprofits with mobile versus traditional methods, according to NTEN (Nonprofit Technology Network). Learn more about how mobile wallets, QR Codes, text-to-give and other technology tools can help you raise more funds, faster and yes, even more securely. This presentation showcases a variety of the most popular and newest offerings and best practices from other nonprofits who are leveraging technology to more efficiently fundraise.
Text messaging is Replacing Email for Donor Engagementgjhassin
If you're still using email to reach out to your donors than you could be missing out on a lot of potential donations. We discussed how using text messaging and other mobile tools can increase donations.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
How Mobile Takes the Friction out of Fundraisinggjhassin
The Van Andel Institute fights against cancer and Parkinson's. Allyson actively used mobile giving to fuel that fight.
Webinar participants learned from her how switching to a virtual paddle raise for signature galas is just one of the many ways to increase fundraising effectively. She'll share, in the webinar, how using mobile delights gala guests with how easy it is to donate instantly.
How Mobile Takes the Friction out of Fundraisinggjhassin
The Van Andel Institute fights against cancer and Parkinson's. Allyson actively used mobile giving to fuel that fight.
Webinar participants learned from her how switching to a virtual paddle raise for signature galas is just one of the many ways to increase fundraising effectively. She'll share, in the webinar, how using mobile delights gala guests with how easy it is to donate instantly.
Shake up Your 2020 Fundraising Strategies with Mobilegjhassin
2020 is finally here, but with it comes new stress about how to make your fundraising campaigns the most effective yet.
So when you’ve exhausted the same funding methods year after year, how can you still compete for donor dollars, expand your base, and surpass goals?
Our thousands of nonprofit clients say Mobile Technology is the answer.
Mobile Solutions expert, Patty Ruland discussed how mobile technology:
* Makes it effortless to give — donors simply whip out their phones to text in an amount
* Helps connect you with new donors and strengthen current relationships through personalized text message campaigns
* Adds a fun, competitive element to any event with a Fundraising Thermometer - as donations come in, guests watch the Thermometer rise in real-time
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
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Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
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16. SVCF deploys Mobile Commons
on behalf of grantees
• Grantees. Made it a priority for grantees to get
text alert signups — often live, on the spot.
• Broadcast alerts: Issues, events, workshops,
deadlines, opportunities, etc.
• Unique links in texts allow support analytics.
• Web portal: People can easily resubscribe if
cell number changes.
16
20. Mobile Giving Options
• Text to give. Wireless carrier billed. Works
on any cell phone (even dumb phones)
• Mobile donations. Credit card billed.
Needs smartphone.
• Mobile web or apps, including
crowdfunding. Needs smartphone.
20
24. • Regularly organizes online giving events
• Supports, promotes broader campaigns like
Giving Tuesday
• Lots of resources, training (capacity building)
• Cool prizes as perks: SW airline tickets, in-
kind contributions
• Matching funds: For every $1 HIP partners
offer as match, nonprofits raise $1.71
24
HIPGive does this:
25. Text-to-Give: How it works
• Donor texts a keyword to a shortcode
• Fixed donation amount only
• Carrier billing: added to donor’s cell phone bill
• Carrier & donation platform take their cut
• You (eventually) get the money
• Optional: Can build up your opt-in texting list
• Simplest donor experience, works on any cell
phone
25
27. Mobile Donations: How it works
• Texting/mobile web hybrid
• Donor texts a keyword to a shortcode
• Autoresponse text includes link to donate
• Donor fills out mobile web form — flexible
donation amount!
• Billed to credit card (or sometimes Paypal,
ApplePay, Google Wallet)
• Minus fees (for platform, transactions)…
• You get the money!
27
32. Drawbacks of Text-to-Give
• Longer time to receive funds: 90-120 days
vs. 15 days (donors must pay phone bill)
• Limited data for engagement: Cell # only
• Higher transaction fees.
• Lower fulfillment than mobile donations:
59% vs. 84% (more failed transactions)
• Most family, group, corporate plans are
ineligible.
• Not compatible with discount resellers
32
34. Drawbacks of Mobile Donations
• Smartphones only
• Requires live mobile data connection
• Takes more donor time, thought,
attention
• Mobile typing SUCKS!!!
• More possible donor errors =
frustration & alienation!
34
39. Main mobile DO’s
• DO assume many/most users/donors
are on their phones
• DO have mobile-friendly website or
campaign landing pages
• DO promote mobile across all media!
• DO use mobile-friendly e-mail templates!
• DO post links to mobile-friendly
content in social media!!!!!!
39