A presentation that explores some new and interesting avenues for social media use by Dorset Fire Rescue Service (DFRS). Used in a presentation to Silver and Gold Commanders this PPT highlights the use of social media by commercial and public sector companies and how that might translate into the roll out of a new social media strategy by DFRS.
Social media, journalism & climate change in Africa: presentationAgnes Lesage-Possolo
Social media for journalists and how e-tools can help cover an issue like climate change in Africa. Part of the Africa Adaptation Programme journalism workshop, a training delivered to journalists in Lesotho.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Social media, journalism & climate change in Africa: presentationAgnes Lesage-Possolo
Social media for journalists and how e-tools can help cover an issue like climate change in Africa. Part of the Africa Adaptation Programme journalism workshop, a training delivered to journalists in Lesotho.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
Connecting Neighbours Online: Strategies for online engagement with inclusion (Kingston Upon Thames, London 2013)
This was an in-depth two hour gathering. More slides: http://e-democracy.org/learn Details: http://bit.ly/clifteu13
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
While the journalists of today operate in an ever faster-paced industry, and netiizens have access to a cornucopia of sources of news and information, the journalist of the future now need a new media skillset and a new media mindset to become digitally savvy with the ability to THINK digitally in order to be relevant
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
Created for Global Peacebuilders International Summit, Belfast, 7 May 2008, this presentation deals with the tools and technologies on the web and on mobiles that can be used by NGOs in peacebuilding.
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
A presentation about the impact of social media advocacy & activism on politics & public policy, by Jonathan Kopp, Chief Interactive Strategist & Managing Director, The Glover Park Group [ gloverparkgroup.com ], at the Washington, DC office of McKenna Long & Aldridge on 03 June 2014.
Signal - social media, considerations for public safety and emergency managementIntergen
Social media’s significant usage and ongoing growth creates
opportunity for public safety and emergency management.
Information in and around social media can greatly enhance
intelligence and the common operating picture.
The now commonplace use of social media should encourage
public safety and emergency management agencies to get
involved. The level of involvement can be staged with
monitoring usually being the best place to start.
Many social media monitoring tools have been created to help
organisations manage the deluge of information and gain
intelligence. However, not all tools are alike especially when
it comes to features specific to public safety and emergency
management. Organisations should consider their requirements
carefully when investing in social media monitoring.
Whether offline or online, your relationship with the public and the media has the power to mobilize new people to undertake the kinds of activities that have the intent or effect of influencing government action, public policy, public participation, social change. Find out how...
Presentation on social media at the London Fire Brigade: an introduction, where they are now, strategic planning, what they use social media for, finding content and examples, and next steps. Presented by Vicky Hardman, News Manager and Richard Wilson, Digital Officer, at Really Useful Day: Social media for councils in London on 6 February 2015.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
Connecting Neighbours Online: Strategies for online engagement with inclusion (Kingston Upon Thames, London 2013)
This was an in-depth two hour gathering. More slides: http://e-democracy.org/learn Details: http://bit.ly/clifteu13
Getting Started in Social Media: Who Has Time for This Mess?Kelsey Cox
Michael Clark, APR, Mitchell Communications Group, covers the history of communication, social media statistics and standings, tools for building an online presence and examples of social media success stories in this presentation.
While the journalists of today operate in an ever faster-paced industry, and netiizens have access to a cornucopia of sources of news and information, the journalist of the future now need a new media skillset and a new media mindset to become digitally savvy with the ability to THINK digitally in order to be relevant
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
Created for Global Peacebuilders International Summit, Belfast, 7 May 2008, this presentation deals with the tools and technologies on the web and on mobiles that can be used by NGOs in peacebuilding.
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
A presentation about the impact of social media advocacy & activism on politics & public policy, by Jonathan Kopp, Chief Interactive Strategist & Managing Director, The Glover Park Group [ gloverparkgroup.com ], at the Washington, DC office of McKenna Long & Aldridge on 03 June 2014.
Signal - social media, considerations for public safety and emergency managementIntergen
Social media’s significant usage and ongoing growth creates
opportunity for public safety and emergency management.
Information in and around social media can greatly enhance
intelligence and the common operating picture.
The now commonplace use of social media should encourage
public safety and emergency management agencies to get
involved. The level of involvement can be staged with
monitoring usually being the best place to start.
Many social media monitoring tools have been created to help
organisations manage the deluge of information and gain
intelligence. However, not all tools are alike especially when
it comes to features specific to public safety and emergency
management. Organisations should consider their requirements
carefully when investing in social media monitoring.
Whether offline or online, your relationship with the public and the media has the power to mobilize new people to undertake the kinds of activities that have the intent or effect of influencing government action, public policy, public participation, social change. Find out how...
Presentation on social media at the London Fire Brigade: an introduction, where they are now, strategic planning, what they use social media for, finding content and examples, and next steps. Presented by Vicky Hardman, News Manager and Richard Wilson, Digital Officer, at Really Useful Day: Social media for councils in London on 6 February 2015.
Presentation on The London Fire Brigade's experience with social media - its strategy, the content they share, what they use social media for, how they do it, some specific examples, and the impacts. Presented by Rob McTaggart, Senior Communications Officer, and Pete Richardson, Digital Communications Manager, at the London Fire Brigade, at Really Useful Day: Social media for councils in London on 15 May 2015.
Case study on Birmingham's local authority led universal credit pilot presented by Annette King, Universal Credit Project Manager, at Really Useful Day Warwick on 11 July 2014.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Social Media & Networking - Boon or Bane?Yash Mittal
A presentation on Social Networking - a boon or bane? The presentation takes a person through the history of social networking - how people interact today as compared to earlier times and mentions the social networks used by today's generation. Then it reviews the advantages and disadvantages of Social Networking and follows up with some Do's and Don'ts.
Introduction to digital marketing elerningLavanya Sharma
This study material covers:
Definition: Digital Marketing
Traditional and Digital Marketing
Benefits of Digital Marketing
The 7C’s Of Digital Marketing
Digital Revolution
Social Networks
(Téléchargez la présentation pour voir la version complète et les commentaires)
Si vous avez besoin d'informations complémentaires n'hésitez pas a me contacter sur mon e-Mail : walidaitisha@gmail.com
Presentation at NJ GMIS Conference, April 11, 2013. (Template is copyrighted. If you want a PDF copy, contact us via MorrisCountyNJ.gov feedback form.)
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Dorset Fire & Rescue Service - Using Social Media 2013
1. DORSET FIRE & RESCUE
EFFECTIVE USE OF SOCIAL MEDIA
DAVID LAKINS & CHRIS REDHEAD
info@keymultimedia.co.uk
@DAVIDLAKINS @MRCHRISREDHEAD
2. AGENDA
• Understand the impact of social media in the modern
world
• Learn how other public sector and emergency services
have used social media to further their corporate aims
• Understand how DFRS can use existing social media
channels to communicate with Dorset's at risk
communities
• Understand how DFRS can further it's
prevention, protect and response objectives using
social media
• Learn how the DFRS Social Media strategy affects you
3. BEFORE WE START
• Is everybody au fait with the social media
networks?
• Twitter, Facebook, LinkedIn, Pinterest,
YouTube, Google+
• Are you regular users and what do you use?
• How often?
• What are your likes & dislikes?
4. SOCIAL MEDIA IN THE MODERN WORLD
• Understand the impact of social media in the
modern world
7. we can dream up...
http://green.autoblog.com/2011/03/17/elon-musk-tesla-model-s-third-party-apps/
8.
9. Yesterday Today
Go to the computer Open a browser or App
to use the Internet / web to use the Internet / web
10. SOCIAL MEDIA’S MOST IMPORTANT TOOL
• Social media and mobile media are
intimately connected
• Text messaging and phone calls remain
the most popular forms of social
media
• Internet and Apps on a phone give a
user interaction and purchasing power
at any given time of the day.
• Today the Internet is as a
small, lightweight square that fits
easily into your pocket, with Facebook
and Twitter already built into its apps
menu.
11. THE FUTURE IS MOBILE
•3G or WiFi means almost permanent
connectivity to the web.
•Users can share news, photos and
video clips quickly without having to
move to another device or PC
•GPS Handsets enables location-based
content
•Geo-tagging of content –
photos, tweets & posts
11
12. WELCOME TO A NEW TYPE OF USER
• Web savvy
• They are connected
• They are mobile!
• Know how to find information
• Like sharing content
• Empowered to have their
own opinions
• Rely on third party opinions
of their peers rather than
trust the information from a
brand
13. POWER IN YOUR POCKET
• Everyone can be a food critic, film producer,
commentator and amateur journalist
– People videoing incidents e.g. M5 crash near
Taunton last year, Vauxhall Helicopter crash
– TV programmes using social media to engage
#xfactor, #bbcqt, @bbcquestiontime
– Reviews and opinions are part of daily life -
TripAdvisor, Amazon
14. WHAT IS SOCIAL MEDIA
• Conversations
• Learning from your
audience / target groups
• Engagement
• Building Relationships
• Not just about promotion
14
19. AGENDA
• Understand the impact of social media in the modern
world
• Learn how other public sector and emergency services
have used social media to further their corporate aims
• Understand how DFRS can use existing social media
channels to communicate with Dorset's at risk
communities
• Understand how DFRS can further it's prevention,
protect and response objectives using social media
• Learn how the DFRS Social Media strategy affects you
20. COMMERCIAL COMPANIES
• How commercial companies are using social
media
– Customer support
– Live events – tweeting during exhibitions,
conferences and concerts
– Targeting individuals – listening for conversations,
targeting profiles
– Engaging and developing brand advocates
– Building a broader picture of their customers
23. OLYMPICS WEYMOUTH 2012
• Social media played an
enormous role during the
Olympics
• Locally it was used to keep
people informed about what
was going on
• More importantly it was
used to push messages out
very quickly and quash
rumours about visiting the
events (or staying away)
28. BUILDING BRAND ADVOCATES
• The ultimate aim for any business is to get
close to its customers
• Engage with people that will champion your
brand and your values
29. SOCIAL MEDIA PROFILING
• Integrating social media profiles with their CRMs
to build a broader picture of their customers
30. PUBLIC SECTOR USE
• How other public sector and emergency
services have used social media to further
their corporate aims
31. AMERICAN RED CROSS
• 80% of Americans expect that emergency
responders will monitor social networks, and a
third assume that posting or Tweeting a request
for help during a disaster will get them help
within an hour, according to a 2011 Red Cross
opinion poll
• Red Cross staff and digital volunteers can now
listen in to online conversations, interacting
directly with people who need help or have
questions.
32. AMERICAN RED CROSS
“During an emergency, information is like gold.
It is so valuable. “
Red Cross Digital Operations Center to help monitor and respond
to 70,000 crises per year — everything from house fires to
hurricanes
33. BRIGHTON & HOVE CITY COUNCIL
• In 2009 carried out UK’s first online mapping of a local
community to identify who the key online influencers
were, what they were saying and in which spaces and with
whom they shared their conversations.
• The fundamental purpose was to connect the council with its
community.
– Improve customer service
– Break down old barriers
– Reduce the need for phone and face-to-face visits
– Improve community and neighbourhood involvement
34. GREATER MANCHESTER POLICE (GMP)
24-HOUR TWITTERTHON
• “Raise awareness of the diverse and complex role of
policing, explaining how much time officers spend
with non-crime matters”.
• Used Twitter to release details of emergency and
non-emergency calls over a 24-hour period.
35. GREATER MANCHESTER POLICE (GMP)
24-HOUR TWITTERTHON
• Results
– 3,200 incidents were tweeted over 24 hours
– Followers to @gmpolice increased from 3,000 at the start
of the day to 16,000 by the end of the 24 hours.
– The force website received 62,630 visits during the
day, which is half of what it normally receives across a
whole month.
– A number of high profile politicians and celebrities became
followers of GMP during the day.
36. LONDON FIRE TWITTERTHON
• November 2011 London Fire Service held a live
"Twitterthon" throughout one Saturday to alert
people to the number of bonfire-related incidents
across the capital.
• @LondonFire Twitter account tweeting about every
fire its crews were called out to between 4pm and
midnight on 5th November.
• Bonfire Night 2011 saw the fewest number of fires
across the capital since records began, despite
expectations that Bonfire Night falling on a Saturday.
• Crews dealt with 130 fires, almost a third fewer than
in 2010, when they dealt with 175 blazes.
37. LONDON FIRE TWITTERTHON
• A total of 128 tweets were sent about a range of
incidents, including a huge number of out of control
bonfires and several blazes caused by stray fireworks
• The Brigade received an overwhelming level of public
support via Twitter on the night and as a result of
the twitterthon, the Brigade increased its Twitter
followers more than 25% to over 14,500.
38.
39.
40. AGENDA
• Understand the impact of social media in the modern
world
• Learn how other public sector and emergency services
have used social media to further their corporate aims
• Understand how DFRS can use existing social media
channels to communicate with Dorset's at risk
communities
• Understand how DFRS can further it's
prevention, protect and response objectives using
social media
• Learn how the DFRS Social Media strategy affects you
41. DFRS USES OF SOCIAL MEDIA?
– Learn what people are saying about DFRS
– Learn what people are saying about Dorset / Community
concerns
– Create a buzz for DFRS events & campaigns
– Increase brand exposure & promote your values
– Identify and recruit influencers to spread
your message
– Recruit new staff and advocates
– Support your services
– Engage with hard to reach / vulnerable groups
– Link with other Support Agencies
– Get your message out fast
– Retain links & establish a personal relationship
42. DISADVANTAGES OF SOCIAL MEDIA?
– Time consuming
– Resource hungry
– Negative feedback
– Can lose control of your message
43. STARTING WITH A STRATEGY
• Social Media needs to be part of your whole
communications strategy
• Be clear about your objectives
• Find out where your audience are first – and
engage with them on their terms and the
social network they prefer
• Come up with measurable goals
43
44. DFRS SOCIAL MEDIA AIMS
• Using official social media channels to communicate
effectively, immediately, efficiently and appropriately
with certain target audiences, that might not use or
be subject to other methods the service uses.
45. DFRS SOCIAL MEDIA AIMS
• Through the MOSAIC tool we have identified three such groups:
– G33 – Transient singles poorly supported by family and neighbours
– A04 – Villagers with few well paid alternatives to agricultural
employment
– D13 – Higher income older champions of village communities
• From their characteristics, these groups are most likely to respond
to social media as they use this to communicate with friends and
family. The internet is also seen as a primary point of call for
information, research and keeping in touch.
• The messages DFRS uses social media for could occur during an
incident, as proactive prevention messages or in response to other
external factors.
46. DFRS SOCIAL MEDIA OBJECTIVES
• To raise the profile of DFRS by increasing our followers on Twitter to
10,000 by the end of 2014.
• To raise the profile of DFRS by increasing our followers on Facebook
to 3,000 by the end of 2014.
• To encourage and empower DFRS employees to use social media
corporately to communicate.
• Through until the end of 2014, keep up to date with key ways to use
social media to communicate and spread messages to a wider
audience.
• In line with the DFRS Community Safety Strategy, find innovative
ways of engaging with our target public through social media. This
may include the expansion of our social media channels.
• Support our compliance with the requirements for access to
information and open data
47. ESTABLISH A SOCIAL MEDIA FOUNDATION
• Listen
• Learn
• Engage & Share
• Ultimate Goal:
Position DFRS as a key part of the local
community
47
48. LISTEN
• Absorb what is
happening in the
community
• Listen to the chatter
about DFRS
• What concerns are being
raised by the local
community?
• Monitor incidents
49. LISTEN
• Just by listening ........
– Monitor conversations
– Gather insight and intelligence during and after an
event
– Track location based information
50. LISTEN
• Follow Twitter streams, searches and lists
• Following hashtags
• Tracking Geo-tagged conversations and photos
53. INCIDENT EXAMPLE #1
• Helicopter crash in Vauxhall, London –
Police, Fire and other services could monitor
the social media networks to gather
information / photos without having to ask for
it
• Access to real-time information
• Also gather intelligence after the event took
place – photos from locals on the scene –
helping to build a picture of what happened
54.
55. INCIDENT EXAMPLE #1
• Eyewitness accounts, video footage, and photos
(taken by people on their commute to work) all
over social media.
• Vital information in the post-incident investigation
• A well-publicised Twitter address with an
associated hashtag -- perhaps @999 or
#londonhelicrash in this instance -- would provide
a fast (possibly real-time) and efficient way for the
public to share information with the emergency
services.
56. INCIDENT EXAMPLE #1
• Combine social media
information with CCTV,
telephone calls within an
incident management system to
create a complete timeline of
an event.
57. INCIDENT EXAMPLE #2
• Help requestdid you witness motorbike crash on A35 A35
Help request –
– did you witness crash on
Thursday evening? use #dorsetfire and let us know
Thursday evening? use #dorsetfire
Help request – farm equipment stolen near Bere Regis –
please be on the lookout – pics here bit/ly/Uw6NNmy
Incident update – hair straightners were the cause of this
fire – pics here bit/ly/k0PP6Nrt
58. USE OF HASHTAGS
• #falsealarmfriday
• #Dagenham
• #testittuesday
• #flooding
• #floods
• #uksnow DT1
#falsealarmfriday
59. USE OF HASHTAGS
• Opportunities to share #hashtags across agencies /
support networks & the press
• WDDC Olympic campaign – different
#hashtags, #sailing2012, #olympicsailing, #weymouth2
012 – message was diluted
• Agreement across agencies / Press to share #hashtags
– use the same #hashtag where possible
60. SOCIAL MEDIA MONITORING
• Twitter Monitoring
– Tweetdeck
– Commercial monitoring tools
• Ubervu
• Radian 6
62. SOCIAL MEDIA MONITORING TOOLS
• Real time
• Historical – up to 3 months data
• Track all Social Media resources in one place
– Twitter & Facebook
– Blogs
– Discussion Forums
– YouTube
– News
– Manage monitoring, tag conversations for retrieval, send
notifications to departments
62
68. ANALYSING DORSET TWITTERSPHERE
• Opportunity to analyse Dorset Twittersphere as well
as DFRS followers
• Categorise people
• Understand who are your most influential
and far-reach followers
• Target them with DM in advance
of activities
69. ENGAGING WITH INFLUENCERS
• Identifying and then engaging – using @message
• For example:-
– We had a report on mental health recently, which is
not an area we do lots and lots of stuff in and we
wanted to get as much reach as possible. So we
engaged with lots of mental health organisations and
we said we want to go really hard on this day, this is
what we want tweeted and we hit the bloggers, and
we just made a nice buzz and noise on that day, much
greater than if we’d just gone through the usual e-mail
traffic.”
@dorsetcommunityaction
70. CONVERSATION THEMES
• What to tweet / facebook ?
• Identify themes that resonate with your
audience
– Follow the Press
– Major incidents
– Weather / Roads
– Topical TV moments – Fire on Eastenders
• You may be creating the news!
72. TWITTER TIMINGS
• It’s important to understand the timings of
tweets and posts
• It will depend on your target audience - when
people are at home or at work
73. WHEN TO POST?
Finding the best times to tweet
Dorset Fire Service
73
74. TWITTER TIMINGS
Finding the best times to tweet
London Fire Service
74
75. TWITTER TIMINGS
Finding the best times to tweet
Cheshire Fire Service
75
79. TARGETED FACEBOOK ADS
• Create targeted Ads for recruitment &
campaigns
• Build relationships with your audience
• Increase visibility of DFRS
• Build your brand
79
80. DORSET FIRE & RESCUE
EFFECTIVE USE OF SOCIAL MEDIA
DAVID LAKINS & CHRIS REDHEAD
info@keymultimedia.co.uk
@DAVIDLAKINS @MRCHRISREDHEAD
Editor's Notes
I would like to take you back in time for a moment – not too far – just 10 or 15 years.To the days when the Internet was like this – there was a desktop PC (nobody had developed the laptop yet), in order to access the Internet you needed a modem, a telephone cable stretched across the room - And you will probably remember this little noise.Sometimes it connected first time, sometimes it didn’t. The other thing to remember was that whilst you were connected you couldn’t take any calls because you were using the same telephone line.
Today we see all manner of devices connecting to the Internet.... There are hardly any cables – and certainly none of those dial up noisesWe have smartphones, games consoles, tablets, watches, that all connect to the Internet over WiFi – there is Smart TV that has web access – I can even set my SKY box to record the football from here if I have forgotten to do it at home.
There are even cars that not only have SatNav but also internet access – you obviously need to be stationery to use it ;0)
Even bus companies have seen an opportunity to differentiate by offering free WiFi to its passengers.So now they can enjoy wireless web browsing whilst sat in a traffic jam.The world is changing!First Bus company offer free Wifi on their buses whilst they tweet and Facebook delays and timetables
We have come a long way from the early days of the Internet – when we would need to physically go to the computer to use the Internet or send an email.Today we live in a world where you switch on your phone, open your tablet and you are connected straight away.
Today, social media and mobile media are intimately connectedEvery social media platform has a mobile componentWhat was once an item that was affordable by high-earners is now an every day deviceText messaging and phone calls remain the most popular forms of social media out there, and by interacting with social media apps on one’s phone, they work together to give an individual availability and purchasing power at any given time of the day. The phone is one device allows people to seamlessly move from the physical to the online world.Today the Internet can be visualised as a small, lightweight square that fits easily into a consumer’s pocket or purse, with Facebook and Twitter already built into its apps menu.
Tweet – half way through Social Media seminar – amazing audience #bhhpabelfast ... Add pictureWeb savvyThey have a phone in their pocket – so they are connected to the Internet and Social Media whenever they want Connected with online Social networks or know where to look for informationLike sharing contentEmpowered to have their own opinionsRely on third party opinions rather than trust the information from a brandNo matter what you do, people are talking about you These people are all around you right now and are your customers
Social media has created a shift in how people discover, read and share news, information and content . Everybody now has an opinion and a view – and these Social Networking tools – have made it even easier to do so Social media is instantaneous67% of Internet users are engaged in some way with social media
Local Hospice – Weldmar Hospicecare using twitter to reinforce its brand and position itself as a caring organisation
Eighty percent of Americans expect that emergency responders will monitor social networks, and a third assume that posting or Tweeting a request for help during a disaster will get them help within an hour, according to a 2011 Red Cross opinion pollRed Cross launched their Digital Operations Center to help monitor and respond to 70,000 crises per year — everything from house fires to hurricanes. Red Cross staff and digital volunteers can now listen in to online conversations, interacting directly with people who need help or have questions.
Innovative ways of working in social media, which is now accepted as part of “normal business”. In 2009 carried out UK’s first online mapping of a local community to identify who the key online influencers were, what they were saying and in which spaces and with whom they shared their conversations. The fundamental purpose was to connect the council with its community. Improve customer service by enabling people to access the council services in a way they want Break down old barriers – enabling customers to talk to the council openly and honestly Reduce the need for phone and face-to-face visits thereby making life easier for the customer and saving the council money Improve community and neighbourhood involvement
Chief Constable Peter Fahy wanted to explain to the public about the role of policing. Specifically, he wanted to “raise awareness of the diverse and complex role of policing, explaining how much time officers spend with non-crime matters”. He hoped to achieve it by releasing details of emergency and non-emergency calls over a 24-hour period. Twitter GMP had already identified Twitter as the force’s main social networking channel. A media strategy was prepared by the Press Office and the media briefed on Wednesday 13 October 2010. All media coverage was embargoed until 5am Thursday 14 October. Four new Twitter accounts were established to publish the updates supported by the main account, @gmpolice. Blogging tool CoverIt Live was used to publish the Twitter feeds to the GMP website homepage and the Intranet homepage. This was to ensure that people who did not have access to Twitter could still follow the day’s events. Results 3,200 incidents were tweeted on the dedicated accounts over 24 hours, and these were backed up with further tweets from the main @gmpolice account. These were published to a combined audience of 78,742 followers across all five Twitter accounts and the GMP website. The number of followers to @gmpolice increased from 3,000 at the start of the day to 16,000 by the end of the 24 hours. Activity on Twitter also had an impact on the number of people accessing GMP domains elsewhere on the web: • The force website received 62,630 visits during the day, which is half of what it normally receives across a whole month. • The GMP Flickr account received 12,000 hits, its highest ever in a single day, the average per day for the account was 800. Its previous record was 1,800 during February’s snowfall. A number of high profile politicians and celebrities became followers of GMP during the day.
Chief Constable Peter Fahy wanted to explain to the public about the role of policing. Specifically, he wanted to “raise awareness of the diverse and complex role of policing, explaining how much time officers spend with non-crime matters”. He hoped to achieve it by releasing details of emergency and non-emergency calls over a 24-hour period. Twitter GMP had already identified Twitter as the force’s main social networking channel. A media strategy was prepared by the Press Office and the media briefed on Wednesday 13 October 2010. All media coverage was embargoed until 5am Thursday 14 October. Four new Twitter accounts were established to publish the updates supported by the main account, @gmpolice. Blogging tool CoverIt Live was used to publish the Twitter feeds to the GMP website homepage and the Intranet homepage. This was to ensure that people who did not have access to Twitter could still follow the day’s events. Results 3,200 incidents were tweeted on the dedicated accounts over 24 hours, and these were backed up with further tweets from the main @gmpolice account. These were published to a combined audience of 78,742 followers across all five Twitter accounts and the GMP website. The number of followers to @gmpolice increased from 3,000 at the start of the day to 16,000 by the end of the 24 hours. Activity on Twitter also had an impact on the number of people accessing GMP domains elsewhere on the web: • The force website received 62,630 visits during the day, which is half of what it normally receives across a whole month. • The GMP Flickr account received 12,000 hits, its highest ever in a single day, the average per day for the account was 800. Its previous record was 1,800 during February’s snowfall. A number of high profile politicians and celebrities became followers of GMP during the day.
November 2011 London Fire Service held a live "Twitterthon" throughout one Saturday to alert people to the number of bonfire-related incidents across the capital.It used its main Twitter account (@LondonFire) to tweet about every fire its crews were called out to between 4pm and midnight on 5th November. Bonfire Night 2011 saw the fewest number of fires across the capital since records began, according to initial figures from the London Fire Brigade. Preliminary figures show that the number of fires fell this year despite expectations that Bonfire Night would be busier than usual due to it falling on a Saturday. The capital’s fire crews were called to deal with around 130 fires, almost a third fewer than in 2010, when they dealt with 175 blazes. The Brigade says that this is, in part, due to its effective communication of fire safety messages to the public in the run up to Bonfire Night and on the night itself. A total of 128 tweets were sent. Tweets were sent about a range of incidents, including a huge number of out of control bonfires and several blazes caused by stray fireworks, including one in Peckham where a firework caused a serious blaze on the balcony of a flat. The Brigade received an overwhelming level of public support via Twitter on the night and several of the Brigade’s tweets were retweeted by hundreds of people. As a result of the twitterthon, the Brigade increased its Twitter followers more than 25 per cent to over 14,500. London Fire Commissioner, Ron Dobson, said: “I’m pleased to be able to say that this year’s Bonfire Night passed off without major incident. There were far fewer fires on November 5th and our Bonfire Night twitterthon and the publicity that surrounded it played a big part in this.”
November 2011 London Fire Service held a live "Twitterthon" throughout one Saturday to alert people to the number of bonfire-related incidents across the capital.It used its main Twitter account (@LondonFire) to tweet about every fire its crews were called out to between 4pm and midnight on 5th November. Bonfire Night 2011 saw the fewest number of fires across the capital since records began, according to initial figures from the London Fire Brigade. Preliminary figures show that the number of fires fell this year despite expectations that Bonfire Night would be busier than usual due to it falling on a Saturday. The capital’s fire crews were called to deal with around 130 fires, almost a third fewer than in 2010, when they dealt with 175 blazes. The Brigade says that this is, in part, due to its effective communication of fire safety messages to the public in the run up to Bonfire Night and on the night itself. A total of 128 tweets were sent. Tweets were sent about a range of incidents, including a huge number of out of control bonfires and several blazes caused by stray fireworks, including one in Peckham where a firework caused a serious blaze on the balcony of a flat. The Brigade received an overwhelming level of public support via Twitter on the night and several of the Brigade’s tweets were retweeted by hundreds of people. As a result of the twitterthon, the Brigade increased its Twitter followers more than 25 per cent to over 14,500. London Fire Commissioner, Ron Dobson, said: “I’m pleased to be able to say that this year’s Bonfire Night passed off without major incident. There were far fewer fires on November 5th and our Bonfire Night twitterthon and the publicity that surrounded it played a big part in this.”
Here are some ways you could use Social Media
Social Media needs to be part of your whole marketing plan / Find out where your customers are first / Come up with measurable goalsDo one thing at a time / It is a commitment, / ….. not a campaign
To find people To rank influencersTo find conversations, themesTo plan when to act and what to say
How other public sector and emergency services could use social media to further their corporate aimsTake the awful helicopter crash in the Vauxhall area of London in January. There were eyewitness accounts, video footage, and photos (taken by people on their commute to work) all over social media. This information could prove vital in the post-incident investigation, and a well-publicised Twitter address with an associated hashtag -- perhaps @999 or #londonheli in this instance -- would provide a fast (possibly real-time) and efficient way for the public to share information with the emergency services.
To find people To rank influencersTo find conversations, themesTo plan when to act and what to say
Highlights the networks that existThicker lines denote more conversations and bigger influencers because of their follower size
1. Meet friends. Now Facebook is not just for school kids. Members are typically older and more mature than on other sites, and there are more professional users.2. Get business contacts. With more than 200 million users, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. So don’t miss out.3. Instant gate opener. Facebook members are open to connecting. You can easily begin a dialog with highly successful-even famous-people who were previously otherwise unreachable.4. Build relationships. By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.5. Increase visibility. By consistently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as an expert in your area.6. Build your personal brand. Now, the lines between business and personal have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.7. Target your niche. Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access.8. Get quick top Google placement. Create a Page for your business and ”push” information to your “fans.” Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #7 according to Alexa.9. Create targeted Ads. With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost. For example, only targets those in Malaysia, or only target teenage females betwwen 15-20, etc.10. Free marketing. Facebook is totally free to use (except for the Ads) and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients too.