The Court Appointed Special Advocate (CASA) network uses new technologies like social media, podcasts, and digital storytelling to build community and strengthen outreach. These tools connect the 70,000 volunteers across the country and increase awareness of CASA's work advocating for abused children. A recent project had CASA members share their stories at a conference, which were recorded to post online. This helped explain their mission through personal experiences. While in-person events remain important, new media provides another avenue to engage current and potential volunteers and create a more connected, supported community.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
This document outlines an event to train community organizers on setting up online neighborhood forums. It discusses E-Democracy.org's mission to support civic engagement using online tools. The agenda includes introductions, learning about existing neighborhood forums, developing outreach strategies, and further training. Setting up online forums can help neighbors share information, discuss issues, and take collective action to strengthen communities. However, successful forums require inclusive outreach to reflect the full diversity of the neighborhood. The presentation provides case studies of forums that conducted intensive outreach campaigns, hiring local liaisons to recruit over 3,000 new members door-to-door and at community events.
The document summarizes the author's experience producing multimedia news content as part of a simulated professional news production project over 6 weeks. Some key findings include:
1) The team worked collaboratively, sharing story ideas and content across different media outlets. This converged content approach allowed more efficient use of resources.
2) Social media was heavily utilized to promote stories, share content live, and develop relationships with audiences. However, some "soft news" stories were prioritized for their social sharing potential over news integrity.
3) Arts and culture stories required extra research but the author found reporting in this area valuable experience. However, these stories were sometimes regarded as "soft news" despite being legitimate stories.
4
This document proposes a plan of action to promote digital and media literacy education in the United States. It defines digital and media literacy as a set of life skills needed for full participation in today's media-saturated society, including accessing, analyzing, creating, reflecting on, and taking social action using information. The plan calls for supporting community initiatives, developing teacher education partnerships, conducting research, and raising national visibility through activities like youth media competitions and an annual conference. The goal is to empower people of all ages through digital and media literacy and strengthen civic engagement.
Justifiying social media for nigerian libraries and librariansEkuoye Seun
The document discusses justifying the use of social media for Nigerian libraries and librarians. It begins by providing context on the history of information communication from early methods like writing and newspapers to modern technologies like the internet and social media. It then defines social media and networking, and outlines benefits for libraries such as promoting services, engaging users, and gathering feedback cost-effectively. Challenges like maintaining engagement and generating content are also covered. Overall, the document argues that social media can help libraries better serve users and should be embraced, despite challenges, as digital communication increases in importance.
WHYY, a PBS and NPR member station in Philadelphia, launched NewsWorks.org in 2010 to provide regional and hyperlocal news online. The project aimed to test online hyperlocal journalism through public media values and skills. WHYY embarked on this project to transition from a legacy media organization to a multiplatform one, boost revenue and membership through new digital opportunities, strengthen its news brand, and support its new media training facility. It defined hyperlocal news as focusing on neighborhoods in Northwest Philadelphia and practiced hyperlocal journalism through WHYY staff reporting, content partnerships, paid freelancers, and user generated content. The project expanded WHYY's news operations and outreach while providing a public service of local information. Its future depends on continued
Cell phones are inherently engaging -- people carry them everywhere and check them frequently, in all kinds of situations. Here's what some community funders and local nonprofits are learning through leveraging mobile technology to engage their communities.
United Church of Christ Office of Communication Inc. Board Chair Andrea Cano presented this overview of technology and media and its interaction with UCC congregations.
Connecting Neighbours Online: Strategies for online engagement with inclusion...Steven Clift
This document outlines an event to train community organizers on setting up online neighborhood forums. It discusses E-Democracy.org's mission to support civic engagement using online tools. The agenda includes introductions, learning about existing neighborhood forums, developing outreach strategies, and further training. Setting up online forums can help neighbors share information, discuss issues, and take collective action to strengthen communities. However, successful forums require inclusive outreach to reflect the full diversity of the neighborhood. The presentation provides case studies of forums that conducted intensive outreach campaigns, hiring local liaisons to recruit over 3,000 new members door-to-door and at community events.
The document summarizes the author's experience producing multimedia news content as part of a simulated professional news production project over 6 weeks. Some key findings include:
1) The team worked collaboratively, sharing story ideas and content across different media outlets. This converged content approach allowed more efficient use of resources.
2) Social media was heavily utilized to promote stories, share content live, and develop relationships with audiences. However, some "soft news" stories were prioritized for their social sharing potential over news integrity.
3) Arts and culture stories required extra research but the author found reporting in this area valuable experience. However, these stories were sometimes regarded as "soft news" despite being legitimate stories.
4
This document proposes a plan of action to promote digital and media literacy education in the United States. It defines digital and media literacy as a set of life skills needed for full participation in today's media-saturated society, including accessing, analyzing, creating, reflecting on, and taking social action using information. The plan calls for supporting community initiatives, developing teacher education partnerships, conducting research, and raising national visibility through activities like youth media competitions and an annual conference. The goal is to empower people of all ages through digital and media literacy and strengthen civic engagement.
Justifiying social media for nigerian libraries and librariansEkuoye Seun
The document discusses justifying the use of social media for Nigerian libraries and librarians. It begins by providing context on the history of information communication from early methods like writing and newspapers to modern technologies like the internet and social media. It then defines social media and networking, and outlines benefits for libraries such as promoting services, engaging users, and gathering feedback cost-effectively. Challenges like maintaining engagement and generating content are also covered. Overall, the document argues that social media can help libraries better serve users and should be embraced, despite challenges, as digital communication increases in importance.
WHYY, a PBS and NPR member station in Philadelphia, launched NewsWorks.org in 2010 to provide regional and hyperlocal news online. The project aimed to test online hyperlocal journalism through public media values and skills. WHYY embarked on this project to transition from a legacy media organization to a multiplatform one, boost revenue and membership through new digital opportunities, strengthen its news brand, and support its new media training facility. It defined hyperlocal news as focusing on neighborhoods in Northwest Philadelphia and practiced hyperlocal journalism through WHYY staff reporting, content partnerships, paid freelancers, and user generated content. The project expanded WHYY's news operations and outreach while providing a public service of local information. Its future depends on continued
Cell phones are inherently engaging -- people carry them everywhere and check them frequently, in all kinds of situations. Here's what some community funders and local nonprofits are learning through leveraging mobile technology to engage their communities.
United Church of Christ Office of Communication Inc. Board Chair Andrea Cano presented this overview of technology and media and its interaction with UCC congregations.
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
This presentation was created for Chris Hani District in the Eastern Cape, South Africa, to explore possible uses of social media in the pursuit of the Local Government Turn Around Strategy.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
This document discusses using mobile engagement for community outreach. It provides examples of mobile campaigns including a citizen journalism texting program to report environmental issues, a texting campaign to educate fishermen on safe fish consumption, and a mobile app project where community members documented bike safety issues. The key benefits of mobile for engagement are that it is personal and ubiquitous. Tips provided include using interactive tools, multiple languages, and partnering with community groups and media.
Social networking has become a major trend on the web, with hundreds of millions of people participating. While connecting socially online is not new, the scale at which people are forming public social connections on sites like Facebook is unprecedented. Social networking sites allow users to create profiles, connect with friends, share photos and videos, join groups, and interact in various ways. These sites have also expanded to mobile platforms, allowing social networking to extend into the real world through people's phones. Social networking is no longer just for youth, as the median age of users on sites like Facebook has risen to over 25 years old.
The document provides an overview of the history and development of computers and the internet, as well as their social and economic impacts. It discusses:
- The evolution of computers from early mechanical calculators to modern PCs and mobile devices.
- How the internet originated as a US military network and expanded due to connections between universities and private networks. Key developments included the World Wide Web and web browsers.
- How broadband internet and wireless connectivity increased access and drove new applications like streaming media and social networking.
- The economic benefits of e-commerce but also concerns around privacy, information overload, and reduced productivity from social media use.
- How social media has become an important source of news and mobil
Using Mobile Technologies For Outreach And EducationTechSoup
Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.
A community radio station experimented with using social media to engage their audience online around issues of importance. They created social media accounts for their shows and news programs. They developed guidelines for social media use and created a committee to oversee content. They saw success in gaining new followers and driving people from social media to their website and radio broadcasts. Metrics showed increases in referrals, likes, shares and comments. The station learned that quality content, consistency and promoting across platforms helped extend their reach and engage their community online.
The document discusses the digital landscape for preaching, noting the prevalence of internet, television, and cell phones. It states that over a third of the world uses the internet, with 45% of users under 25. Television viewing also remains widespread. While these media present challenges like reducing authentic communication, they also create opportunities to spread religious messages online and utilize the church's growing digital presence. Overall, the document examines both the difficulties and prospects of ministering in a highly connected world.
Hume Global Learning Village Annual Research Conferenceguestcfc811d
This document summarizes the results of a survey of Hume Global Learning Village (HGLV) members and discusses efforts to promote lifelong learning in Hume, Australia. Some key findings from the survey include: 16% of HGLV members responded; most members keep in regular contact with 1-2 other members; interaction between members and outside groups could be improved through more informal meetings and collaborative projects. The document also outlines a pilot project conducted by the Victorian Equal Opportunity and Human Rights Commission to build capacity around human rights in Hume through community meetings, developing resources, and training local human rights facilitators.
Community Engagement means collaboratively addressing community needs and aspirations both online and offline. A radio station used social media to start a conversation about high school dropout rates, engaging 25 students as mentees and mentors. Lessons learned included meeting youth on preferred social media, facilitating conversation with appealing content, and meeting in person. The station then integrated social media with radio to connect to independent music culture, driving over 160 comments and 5 minutes on a contest page. Lessons highlighted using appropriate social media and correlating content to platforms to sustain conversations before and after events.
This document describes Neighbors Forums, which are online discussion forums that connect local communities. The forums allow neighbors to share information, discuss issues, and take action together. Examples are given of how the forums have helped neighbors in times of need, like finding last-minute help transporting cheese to a competition. The forums aim to build community through open civic discussions. They are volunteer-run and powered by group email lists and websites. A local presence is key to encourage real-world interactions in addition to online discussions. The document advocates for starting more neighborhood forums to better engage residents and strengthen communities.
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. Please post additional questions to the Volunteers & Tech Forum.
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
"Web Ministry 3.0: A view of emerging tools and applications" looks at where the next iteration of the web ministry is headed. I highlight a number of emerging Web-based applications, their impact, the theological underpinnings, and how church communicators should use them effectively, if at all.
A Really Simple Guide to Digital Inclusion clarewhite
Created to share ideas from the National Digital Conference 09 in London and to start discussions on digital inclusion in organisations and networks.
Thanks for useful feedback at http://net.digitalengagement.org/profiles/blogs/sharing-the-digital-inclusion
This document provides an introduction to using social media to support local leadership. It discusses how social media can be used to have conversations with communities and improve outcomes. It also discusses the important role of councillors in digital engagement and inclusion. The document summarizes some key social media tools like blogs, microblogging, social networks, and content sharing sites. It encourages councillors to explore how social media can help better connect with residents and strengthen local democracy.
Using Second Life to Collaborate and ConnectTechSoup
The document summarizes a webinar about using Second Life to collaborate and connect. It provides an overview of Second Life, how nonprofits can get started and use it to support their missions. It also discusses the Nonprofit Commons in Second Life which provides free virtual office space and resources to nonprofits. The webinar covered benefits of Second Life, examples of nonprofit use, and future plans such as partnering for health initiatives and serious gaming.
The prince was searching for a princess to marry but could not find one who was truly worthy. During a terrible storm, a witch named Golgona came to the castle and told the king she knew of a princess but the prince must first pass three tests - facing a dragon, solving a puzzle, and helping the villages. The prince passed all three tests, and it was then revealed that Golgona was actually a princess under an enchantment. She and the prince fell in love and were married, living happily ever after as the prince improved life for all the people of the realm.
This document discusses social media and how businesses can use it to promote their websites. It defines social media as a way for people to publish information and engage in two-way conversations online. The document reviews popular social media sites like Facebook, Twitter, LinkedIn and their user demographics. It then explains how businesses can use tools like hashtags, retweets and analytics to engage customers on social media and measure the impact on website traffic and sales. The key message is that social media allows for ideas to spread more powerfully through online networks than traditional advertising methods.
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
This presentation was created for Chris Hani District in the Eastern Cape, South Africa, to explore possible uses of social media in the pursuit of the Local Government Turn Around Strategy.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
This document discusses using mobile engagement for community outreach. It provides examples of mobile campaigns including a citizen journalism texting program to report environmental issues, a texting campaign to educate fishermen on safe fish consumption, and a mobile app project where community members documented bike safety issues. The key benefits of mobile for engagement are that it is personal and ubiquitous. Tips provided include using interactive tools, multiple languages, and partnering with community groups and media.
Social networking has become a major trend on the web, with hundreds of millions of people participating. While connecting socially online is not new, the scale at which people are forming public social connections on sites like Facebook is unprecedented. Social networking sites allow users to create profiles, connect with friends, share photos and videos, join groups, and interact in various ways. These sites have also expanded to mobile platforms, allowing social networking to extend into the real world through people's phones. Social networking is no longer just for youth, as the median age of users on sites like Facebook has risen to over 25 years old.
The document provides an overview of the history and development of computers and the internet, as well as their social and economic impacts. It discusses:
- The evolution of computers from early mechanical calculators to modern PCs and mobile devices.
- How the internet originated as a US military network and expanded due to connections between universities and private networks. Key developments included the World Wide Web and web browsers.
- How broadband internet and wireless connectivity increased access and drove new applications like streaming media and social networking.
- The economic benefits of e-commerce but also concerns around privacy, information overload, and reduced productivity from social media use.
- How social media has become an important source of news and mobil
Using Mobile Technologies For Outreach And EducationTechSoup
Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.
A community radio station experimented with using social media to engage their audience online around issues of importance. They created social media accounts for their shows and news programs. They developed guidelines for social media use and created a committee to oversee content. They saw success in gaining new followers and driving people from social media to their website and radio broadcasts. Metrics showed increases in referrals, likes, shares and comments. The station learned that quality content, consistency and promoting across platforms helped extend their reach and engage their community online.
The document discusses the digital landscape for preaching, noting the prevalence of internet, television, and cell phones. It states that over a third of the world uses the internet, with 45% of users under 25. Television viewing also remains widespread. While these media present challenges like reducing authentic communication, they also create opportunities to spread religious messages online and utilize the church's growing digital presence. Overall, the document examines both the difficulties and prospects of ministering in a highly connected world.
Hume Global Learning Village Annual Research Conferenceguestcfc811d
This document summarizes the results of a survey of Hume Global Learning Village (HGLV) members and discusses efforts to promote lifelong learning in Hume, Australia. Some key findings from the survey include: 16% of HGLV members responded; most members keep in regular contact with 1-2 other members; interaction between members and outside groups could be improved through more informal meetings and collaborative projects. The document also outlines a pilot project conducted by the Victorian Equal Opportunity and Human Rights Commission to build capacity around human rights in Hume through community meetings, developing resources, and training local human rights facilitators.
Community Engagement means collaboratively addressing community needs and aspirations both online and offline. A radio station used social media to start a conversation about high school dropout rates, engaging 25 students as mentees and mentors. Lessons learned included meeting youth on preferred social media, facilitating conversation with appealing content, and meeting in person. The station then integrated social media with radio to connect to independent music culture, driving over 160 comments and 5 minutes on a contest page. Lessons highlighted using appropriate social media and correlating content to platforms to sustain conversations before and after events.
This document describes Neighbors Forums, which are online discussion forums that connect local communities. The forums allow neighbors to share information, discuss issues, and take action together. Examples are given of how the forums have helped neighbors in times of need, like finding last-minute help transporting cheese to a competition. The forums aim to build community through open civic discussions. They are volunteer-run and powered by group email lists and websites. A local presence is key to encourage real-world interactions in addition to online discussions. The document advocates for starting more neighborhood forums to better engage residents and strengthen communities.
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. Please post additional questions to the Volunteers & Tech Forum.
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
"Web Ministry 3.0: A view of emerging tools and applications" looks at where the next iteration of the web ministry is headed. I highlight a number of emerging Web-based applications, their impact, the theological underpinnings, and how church communicators should use them effectively, if at all.
A Really Simple Guide to Digital Inclusion clarewhite
Created to share ideas from the National Digital Conference 09 in London and to start discussions on digital inclusion in organisations and networks.
Thanks for useful feedback at http://net.digitalengagement.org/profiles/blogs/sharing-the-digital-inclusion
This document provides an introduction to using social media to support local leadership. It discusses how social media can be used to have conversations with communities and improve outcomes. It also discusses the important role of councillors in digital engagement and inclusion. The document summarizes some key social media tools like blogs, microblogging, social networks, and content sharing sites. It encourages councillors to explore how social media can help better connect with residents and strengthen local democracy.
Using Second Life to Collaborate and ConnectTechSoup
The document summarizes a webinar about using Second Life to collaborate and connect. It provides an overview of Second Life, how nonprofits can get started and use it to support their missions. It also discusses the Nonprofit Commons in Second Life which provides free virtual office space and resources to nonprofits. The webinar covered benefits of Second Life, examples of nonprofit use, and future plans such as partnering for health initiatives and serious gaming.
The prince was searching for a princess to marry but could not find one who was truly worthy. During a terrible storm, a witch named Golgona came to the castle and told the king she knew of a princess but the prince must first pass three tests - facing a dragon, solving a puzzle, and helping the villages. The prince passed all three tests, and it was then revealed that Golgona was actually a princess under an enchantment. She and the prince fell in love and were married, living happily ever after as the prince improved life for all the people of the realm.
This document discusses social media and how businesses can use it to promote their websites. It defines social media as a way for people to publish information and engage in two-way conversations online. The document reviews popular social media sites like Facebook, Twitter, LinkedIn and their user demographics. It then explains how businesses can use tools like hashtags, retweets and analytics to engage customers on social media and measure the impact on website traffic and sales. The key message is that social media allows for ideas to spread more powerfully through online networks than traditional advertising methods.
The Evolving Library: Taking Action and Getting ResultsCliff Landis
The document discusses strategies for libraries to evolve and incorporate emerging technologies. It recommends libraries try new technologies, assess their impact, and reflect on lessons learned through a process of repeated experimentation. Specific action steps include not over-planning, getting user feedback, being willing to fail, and creating a culture of innovation where ideas can be tested quickly. The goal is for libraries to evolve continuously by trying new approaches, evaluating outcomes, and learning from mistakes.
Personal recovery and social innovation in new dust bowl timesPaul Komarek
Whether the challenge you face came on suddenly or accumulated around you, there is a basic human toolkit that helps create a way forward. Whether you have many resources or few, ou can find strategies for innovation to find solutions to the world's most difficult problems. Paul Komarek's presention is motivational, positive, and forward-thinking, suitable for church groups, prisoner re-entry, mental health and addiction recovery, as well as job hunters or anyone who is stuck, with a path that's not clear.
Paulo Antonio da Silva planeja construir uma cisterna para captar água da chuva, colocando calhas sob o telhado de zinco para canalizar a água para um reservatório a alguns metros de distância. O reservatório terá um cano de 40mm na parte superior para escoar a água.
Our Organization Education T.E.A.M. aims to enhance educational opportunities for rural children in China, as 72 million children there have no education. Their goals are to learn more about the issue, gain school support, continue upholding education and raising awareness. They feel helping children get an education is important to prevent poverty and support organizations like Overseas China Education Foundation that build schools and provide free education.
The document summarizes a presentation about how the Gulf Coast Regional Blood Center used social media to engage donors and increase donor loyalty. The blood center created opportunities to thank donors publicly and build spaces for donor dialogue. By listening to donors and advocating for the community on social media, the blood center was able to create a sense of community and make its brand more approachable and portable. The blood center saw increases in donor engagement on its website and in donors telling their friends about donating blood.
Healthy City works with community-based organizations to apply Community Based Participatory Action Research (CBPAR) in their mapping and community-engagement work. CBPAR starts with issues and strategies to produce analysis, uses mapping technology as one tool for community engagement and focuses on communities within a geographic location, such as a neighborhood. Using CPBAR in mapping facilitates engagement, education, strategizing, and dialogue among community members--including youth--and decision-makers.
Including young people in map making allows them to contribute their unique knowledge and lived experiences as community residents. Youth can provide invaluable insight and can act as change agents advocating on behalf of their communities. Whether you are a Youth Organizer, Community Liaison or Direct Service Provider, there are a number of ways you can incorporate and share youth data and stories using a variety of free resources and tools available on HealthyCity.org to build community power.
In this webinar you will learn how to:
1) Research and map youth population data to enhance program focus and planning on healthycity.org
2) Upload your own data onto a map
3) Use Wikimaps to better plan, collaborate and share youth outreach strategies and stories
Presentation for Texas Municipal League entitled "The Train Has Left the Station: Harnessing the Electronic Energy"
For more information on "Government 2.0", please visit http://topics.govloop.com/gov20.
To connect with other municipal innovators, please visit http://www.govloop.com/group/munigov.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
Embracing Technology As A Nonprofit- DC Seminar 9.9.09brooke.csukas
1) Embracing social media and technology can help nonprofits attract donors, communicate with existing donors, and collect donor information online. 2) Nonprofits can optimize their website, use social networks like Facebook and YouTube, and integrate their website and database to facilitate online giving and fundraising. 3) Case studies show how nonprofits like Charity: Water have successfully harnessed new technologies and social media to engage donors and raise hundreds of thousands of dollars.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
Embracing Technology as a Nonprofit: 5 Easy Stepskrucker
This document provides an overview of how nonprofits can embrace technology through five easy steps: 1) optimizing their website to attract donors and support, 2) attracting donors through social media like Facebook and Twitter, 3) collecting donor information online, 4) using their donor database to communicate with donors, and 5) communicating with new and existing donors. It highlights the importance of integrating different technology tools and measuring their impact.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
This document provides tips for nonprofits on embracing technology, including:
1. Optimizing your website is key to attracting donors, with tips like using analytics and keeping content fresh.
2. Harnessing social media like YouTube, Facebook, and Twitter can help engage constituents and increase donations, as seen in examples like Charity: Water's success.
3. Integrating your website and database allows for e-commerce functions like online donations and fundraising to occur with no manual data entry.
The document discusses the importance of public engagement through social media for police forces. It notes that social media allows police to engage with communities, especially younger people, in online spaces where conversations are already happening. The document argues that by having a presence on social media, police can build public confidence, improve visibility within communities, and enhance listening and relationship-building with the public. However, it also cautions that police must develop social media strategies thoughtfully and address potential risks to their reputation.
From Presence to Citizenship: Algonquin College DSWLiveWorkPlay
The From Presence to Citizenship initiative was a two-year project sponsored by the Ontario Ministry of Community and Social Services to share best practices in developmental services. It involved 11 partner agencies across Ontario with the goals of 1) providing tools and strategies to accelerate the transition to person-centered support and 2) creating an ongoing learning community. The project included regional presentations, a learning exchange conference, a newsletter and video profiling success stories to support developmental service organizations in improving person-centered outcomes.
Answers a few questions for Public Information Officers:
- What is social media?
- Who’s playing? Why?
-How can new tools can help me in my role in emergency and disaster management?
The document discusses the evolution of media from traditional mass communication to new online and social media. It outlines how new media allows for more conversations and relationship building. Citizen journalism through sites like CNN iReport and hyperlocal news sites are filling the void left by declining traditional news organizations. New media enables grassroots movements and crisis response. Measuring engagement through social media requires attention to interactions, sharing and comments. Developing relationships with journalists and creating compelling content are keys to generating media coverage.
The document discusses how the Xaverian Missionaries can leverage various forms of social media and Web 2.0 technologies to expand their reach and communicate their mission. It outlines the congregation's current online presence including their website, newsletter, blog, Facebook, Flickr, and YouTube pages. The document also identifies both advantages and challenges to greater use of these technologies, such as the opportunity to engage more people cost-effectively but also the need for ongoing technical support and content creation.
1. The document discusses 5 easy steps for nonprofits to embrace technology, including optimizing their website, attracting donors through social media, collecting information online, using their database effectively, and communicating with donors.
2. It provides tips for using social media platforms like Facebook, YouTube, and Twitter to engage constituents and increase donations. Charity:water is highlighted as an example that has successfully utilized these online tools.
3. Collecting donations online through an integrated ecommerce system on the website is recommended so information is automatically added to the nonprofit's donor database.
This document provides an overview of 5 easy steps for nonprofits to embrace technology: [1] Optimizing your website to attract donors and support through social media, [2] Collecting donor information online, [3] Making your donor database work for communications, [4] Communicating with new and existing donors, and [5] Tips for using platforms like Facebook, YouTube, and online giving to engage donors and raise funds. It emphasizes using multimedia like video and an integrated approach across online and offline channels.
Whether offline or online, your relationship with the public and the media has the power to mobilize new people to undertake the kinds of activities that have the intent or effect of influencing government action, public policy, public participation, social change. Find out how...
1. Building a Community of Child Advocates Sybil Turner University of Massachusetts - Boston Media & Community Building Spring 2010
2. The CASA Community The Court Appointed Special Advocate (CASA) network consists of: National Court Appointed Special Advocate Association (National CASA) 1150 CASA programs and remote offices across the country 70, 919 volunteers Judges Guardian ad Litem attorneys Funders Board members Former foster youth
4. Building Community Through New Technologies and Social Media There are many types of new technologies and medias that are intended to build and strengthen communities. For a community that has been growing since the first program was established in 1977, have these new technologies been effective for community buildingand outreach? How does story telling strengthen outreach efforts and ? This presentation will take a look at some of these new technologies, how they are being used and the intended outcomes.
5. Community Outreach in the past… From the national level: Newsletters Email National CASA Conference Listserves Locally: State conferences Local trainings Local fundraising events
6. What’s new? Social Networking (Facebook, Twitter) You Tube Podcasts Digital Storytelling Webinars Over the past two of years, National CASA has begun to incorporate these new tools into outreach, community building, awareness and training.
7. New Technologies and Social Networking Podcast on How New Technologies Help the CASA/GAL Network National CASA CEO Michael Piraino talks about how new technologies are helping members of the CASA network improve volunteer advocacy for abused and neglected children.
8. Benefits of Social Networking Increases ability to gather and share information that will benefit children in court Relationships are closer regardless of geography Creates access to a pool of current and former volunteers with a wealth of information Not isolated but rather a part of something else Increase in connections – existing and new Avenue for motivating people Connections and sharing happens faster
9. YouTube Life before You Tube: Spreading the word about CASA meant purchasing air time on TV or radio stations to air a PSA, purchasing or receiving in-kind print advertising space in magazines or newspapers , or mailing VHS or DVD copies of PSA’s to each program to show locally at trainings or fundraising events. You Tube = More Viewers: You Tube has enabled National CASA to post all PSA’s, appearances by national spokespeople and the CEO on shows such as The View or Dr. Phil as well as news coverage of events to reach more viewers. More Viewers = Greater Awareness
10. Benefits of You Tube The February 1 Black Voices post included an embedded version of the Make a Lifelong Difference YouTube video, which resulted in an abrupt upward spike in video viewing. It also increased the number of volunteer inquiries (25% of all February inquiries were received on that day) and the number of podcast downloads, which were listened to over 530 more times in February than in January.
11. Podcasting What is Podcasting? A podcast (or netcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication (http://en.wikipedia.org/wiki/Podcast). “Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it. Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.” (Housley)
12. National CASA Podcasts National CASA posts weekly podcasts to educate the network on various training topics and current events in addition to community building through volunteer stories. New Podcast: A Volunteer's Story by Jo-Anne Vanin Massachusetts CASA volunteer Jo-Anne Vanin explains how she views her role as a volunteer advocate and why she chooses to do this important work.
13. Social Computing & Online Interactions New Volunteer Inquiries: 2,407 in February | 4,742 Year-to-date New Email Newsletter Subscriptions: 313 new in February | 734 new Year-to-date YouTube Videos Watched: 3,350 in February | 5,205 Year-to-date Audio Podcasts Accessed: 1,894 in February | 3,252 Year-to-date New Twitter Followers (net): 57 added in February for a total of 233 followers | 96 new Year-to-date Facebook Page Views: 10,294 in February (1,840 unique) | 15,214 Year-to-date (3,511 unique) Facebook Fans (net): 909 new in February (5,246 total fans total) | 2,680 new Year-to-date Facebook Page Member Interactions: 433 in February | 693 Year-to-date (Forrester, 2010)
14. Facebook presence The Facebook fan base continues to grow and a resulting increase in interactions and page views was evident in February. (Forrester, 2010)
15. What does this mean? More people = increased online interactions Increased online interactions = increased community building and outreach
16. What is Digital Storytelling A short, first-person video-narrative created by combining recorded voice, still and moving images, and music or other sounds.(http://www.storycenter.org/index1.html) Digital Storytelling is the practice of using computer-based tools to tell stories. As with traditional storytelling, most digital stories focus on a specific topic and contain a particular point of view. However, as the name implies, digital stories usually contain some mixture of computer-based images, text, recorded audio narration, video clips and/or music. Digital stories can vary in length, but most of the stories used in education typically last between two and ten minutes. (http://digitalstorytelling.coe.uh.edu/)
17. A New Project: Storytelling Booth Each year, National CASA brings together staff and volunteers from the state and local CASA programs from across the country at the National CASA Conference. Due to various reason, not every program or volunteer can attend, so the location rotates regionally to provide more opportunities. The conference not only provides training, but is a place where people can connect in person and provide support and inspiration to each other in an often draining field of work. This year a new project was developed to set up a storytelling booth for people to ‘tell their story’.
18. Intended Outcomes (Interview with Rebecca Grossman, National CASA Training Specialist) Q: What do you hope to accomplish? Two things: obtain stories we can post over the web via audio or video mainly as a way to explain what we do. I think our mission will come across much more understandably when it is told through a story than any other way. Q: How will you measure success? If we actually get some stories that we can use for the web or if we find folks who are willing to be contacted in the future for story sharing. Q: What challenges might arise? Lots! This is the first time we are doing this so I am sure there are a lot of things we don’t know that we don’t know. We don’t have a ton of time to get the stories from people. 15 minutes with one person does not allow us to really dig deep into the narrative. What if no one is willing to do it? Technical issues with equipment or editing might arise. Q: How will this project benefit the CASA Community? I think good stories could be used for telling our story to future volunteers, people who donate money, potential staff, judges, youth and the public at large. Plus, for folks who are already in the CASA community it helps to hear stories to relate to and learn from.
19. The Project ‘in action’ Feedback in real time: Although many announcements were made to the network via the website and online newsletter, the team wished that they had networked more with programs and people they had already made connections with and asked them to spread the word instead of ‘cold’ recruiting at the conference. Roving interviews were incorporated to pick up reactions and feedback to use as publicity and to share with those that were not able to attend the conference. Overall, people were excited, encouraged and eager to share. All of the 15 min interview slots were eventually filled and a few contacts were also made with people who wanted to share their stories at a later date. The interviewer was a former foster youth that wants to enter the field of journalism. With the guidance and coaching from the communications and training team, the youth conducted many of the audio and video interviews.
20. How Did it Go? (Follow-up Interview with Rebecca Grossman, National CASA Training Specialist) Q: How many stories were collected (on-site and connections for the future)? Q: What was the most notable success or positive outcome? Q: What lessons did you learn? Q: Will you do this project again?
21. Community Media Across the Network Many local and State CASA programs are creating their own videos and posting them on You Tube. The Maryland CASA Association used their local Public Access TV station to film an informational video on the work of CASA volunteers and posted it to You Tube. http://www.youtube.com/watch?v=A5P5oN60VR0&feature=related Several state and local CASA programs have created Facebook and Twitter pages for their organizations as an additional way to connect.
22. Extended Community Digital Stories from the Field The National Resource Center for Permanency and Family Connections (NRCPFC) at the Hunter College School of Social Work, A Service of the Children's Bureau has created a new website with a series of stories told from the perspectives of former foster youth, social workers, supervisors, parents, family partners, advocates, judges and CASA workers that are useful for individuals and organizations providing TA to States, Localities, and Tribes, or those in Social Work educational settings, as these stories literally bring the voices and experiences of those most affected by the child welfare system into the room. The stories cover a wide range of topics including permanency, adoption, reunification, youth development, the importance of parent and youth voice in case planning, and the role of courts and the judicial system in planning for and with families. http://www.nrcpfc.org/digital_stories/
23. Extended Community Continued… Many other organizations within the child advocacy field are also using social networking tools like Facebook and Twitter. These tools enable organizations to connect in another way and reach out to create awareness and support. These tools do not take the place of newsletters, conferences, in-person trainings or other forms of connections and communication that were already in place. These organizations are ‘friends’ of National CASA and through this new online friendship, people that may have been familiar with one organization is all of a sudden exposed to all of them.
24. Conclusion New technologies are not intended to be “instead of” they are “in addition to”. National CASA, like many other organizations, is using online tools and new media forms to build and strengthen it’s already growing community. New technologies provide another way to create a stronger more connected network where people feel more supportedand more connected. Storytelling provides a community separated by distance a source of inspiration and is another way to explain the mission and create more awareness for the organization. These tools provide a fast and easy way to reach out to new people as well as stay connected with those already established in the community.
25. The answer is ‘Yes’ Community Building Anther Way Outreach Stronger Storytelling More Supported Outcomes More Connected
26. Sources: Center for Digital Storytelling. (n.d.). http://www.storycenter.org/index1.html Forrester, Dave. February Online Metrics Report. March 24, 2010. Grossman, Rebecca. Personal Interviews. April 2, 2010 and May 3, 2010. Housley, Sharon.(n.d.). What is Podcasting. Retrieved April 28, 2010 from: http://www.podcasting-tools.com/what-is-podcasting.htm Wikipedia. (n.d.). Podcast. Retrieved April 30, 3010 from: http://en.wikipedia.org/wiki/Podcast Educational Uses of Digital Storytelling. (n.d.). Retrieved April 30, 2010 from the University of Houston website: http://digitalstorytelling.coe.uh.edu/ www.CASAforChildren.org