This document discusses mobile applications in Vietnam and provides information on: 1. It defines what a mobile app is and classifies the different types including offline, SMS, and online apps. 2. It discusses popular mobile app stores and highlights questions start-ups should consider like target customers and operating systems. 3. It provides an overview of Vietnam's mobile app market, popular apps, and ways for developers to make money like selling apps or cooperating with mobile operators and portals.

1. MOBILE APPLICATION

3. WHAT IS MOBILE APPLICATION? Mobile App is applications or games that run on mobile phones MTK

4. TYPES OF MOBILE APP . Offline App . SMS App . Online App (Wifi / 3G / GPRS) Demo : text BB and send to 8051

5. POPULAR MOBILE APP STORES

6. HAVE YOU EVER DOWNLOADED A MOBILE APP?

8. CHARGE ON END USER / DIVISION RATIO TABLE Charge on End User Percentage of Income for Mobile Operators Head Number Mobifone Vinaphone Viettel 8051 500 VNĐ 79 79 70 8151 1.000 VNĐ 55 55 65 8251 2.000 VNĐ 50 50 60 8351 3.000 VNĐ 50 50 60 8451 4.000 VNĐ 50 50 60 8551 5.000 VNĐ 45 45 55 8651 10.000 VNĐ 45 45 55 8751 15.000 VNĐ 45 45 55

10. POPULAR MOBILE APPS IN VIETNAM

13. WHAT’S GOOD ABOUT LOCATION BASED SERVICE?

14. LOCATION BASED SERVICE (LBS) In the world In Vietnam

15. Why LBS?

16. Why LBS? . Increase interaction . Approach customer directly . Add an channel for Trade Marketing

17. PROS AND CONS ANALYSIS OF LBS

18. WORLD MARKET

19. GO AHEAD !!!

20. THANK YOU!