A mobile app is a software application designed to run on smartphones, tablets and other mobile devices. They are usually distributed through app stores operated by the mobile operating system owner, like Apple App Store, Google Play, Windows Phone Store. Popular mobile apps include social networking apps, games, news/weather apps. Developing mobile apps faces difficulties like different mobile models/OS, spam messages, copyright issues, testing apps on different devices, unclear payment systems. Developers can make money from mobile apps by selling them on app stores and websites, cooperating with mobile operators and portals, promoting through fan pages and forums, or selling directly to organizations. Location-based services use a device's location to provide information services and increase social networking interaction

1. MOBILE
APPLICATIO
NS:

2. WHAT IS MOBILE APPLICATION?
A mobile app is a software application designed to run on smartphones,
tablet computers and other mobile devices. They are usually available through
application distribution platforms, which are typically operated by the owner of
the mobile operating system, such as the Apple App Store, Google Play, Windows
Phone Store, and blackberry app world.
MTK

3. POPULAR MOBILE APPS:

4. POPULAR MOBILE APP STORES

5. DIFFICULTIES
• Mobile Models and their operating system is a big
obstacle.
• Frequent spam messages make people be on guard
against Mobile .
• Copyright
• Business ethics
• Programming and testing App: How can you have
enough mobiles to test?
• Online Payment is indistinct and SMS service is
overcharged by Mobile Operators. (Solution: Pay
by prepaid phone cards)

6. MAKING MONEY FROM MOBILE APP
• Selling App on GetJar, App Store, Market... To earn
70% of total profit.
• Selling App domestically: TV, print-ad, website…
• Cooperating with Mobile Operators (Telco) : Mstore,
Mspace…
• Cooperating with portals: Xzone, Funzone, Banbe,
Aulac…
• Fanpage, blog, forum…
• Selling in Universities, industrial parks, hospitals…
• Spam waplink to users

7. LOCATION BASED SERVICE:
LBS is an information service and has a number of uses in social
networking today as an entertainment service, which is
accessible with mobile devices through the mobile network and
which uses information on the geographical position of the
mobile device. This has become more and more important with
the expansion of the smartphone and tablet markets as well.

8. WHAT’S GOOD ABOUT LOCATION BASED SERVICE?

9. Why LBS?
. Increase interaction
. Approach customer directly
. Add an channel for Trade Marketing

10. Why LBS?
. Increase interaction
. Approach customer directly
. Add an channel for Trade Marketing