Vietnam has a population of over 91 million people, with 30.8 million internet users and 8.5 million social media users. Mobile penetration exceeds 127 million subscriptions. Facebook surpassed Zing as the leading social network. Mobile devices deliver over 2.1 billion ad impressions per month in Vietnam, with 93% to basic phones. Social media influences over 80% of Vietnamese consumers' purchase decisions.
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
4th annual global study of 13,000 online adults, their experiences with cybercrime, their attitudes and adoption of online security best practices, blurred lines between work and home with BYOD and the social stress brought on by our addiction to mobile devices and social networks.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Nguyen Ngoc
Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. Bản này hoàn toàn khác bản 2011.
Đây là một tham khảo tốt cho các bạn muốn quan tâm đến các lĩnh vực trên. Copyright by We Are Social SG, 2012
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social Singapore
This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
4th annual global study of 13,000 online adults, their experiences with cybercrime, their attitudes and adoption of online security best practices, blurred lines between work and home with BYOD and the social stress brought on by our addiction to mobile devices and social networks.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Nguyen Ngoc
Một dữ liệu của WAS - We Are Social về Internet, mạng xã hội, điện thoại di động ở VN năm 2011. Bản này hoàn toàn khác bản 2011.
Đây là một tham khảo tốt cho các bạn muốn quan tâm đến các lĩnh vực trên. Copyright by We Are Social SG, 2012
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social Singapore
This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition,...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Cambodia. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the second half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg
Digital 2012 Bangladesh (November 2012)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bangladesh in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Laos. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Everything you need to know about mobile, internet, social media, and e-commerce use in Pakistan in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Báo cáo tài nguyên Internet cung cấp tới cộng đồng Internet Việt Nam thông tin tham khảo về sự tăng trưởng và phát triển về tên miền quốc gia .VN, địa chỉ IP và thông tin hạ tầng kỹ thuật liên quan, qua đó cho thấy thông tin tổng quan về tình hình phát triển Internet nói chung của Việt Nam.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3
3. OCT
2012 VIETNAM
91,519,000 31% 69%
TOTAL POPULATION URBAN RURAL
30,858,742 34%
INTERNET USERS INTERNET PENETRATION
8,525,000 9%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
127,318,045 139%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
3
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
8. 69%
OF VIETNAM’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
9. INTERNET USERS IN VIETNAM:
30,858,742
SOURCE: INTERNETWORLDSTATS (SEP 2012) 9
10. INTERNET PENETRATION
IN VIETNAM IS AROUND
34%
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10
11. (!
THAT’S HIGHER THAN THE
GLOBAL AVERAGE OF 33% )!
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11
12. NEW INTERNET USERS
IN VIETNAM THIS YEAR:
1,590,000
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12
13. GROWTH IN INTERNET
USERS IN VIETNAM IN 2012:
5%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13
14. VIETNAM’S INTERNET
POPULATION IS THE
18TH LARGEST
IN THE WORLD
SOURCE: INTERNETWORLDSTATS (SEP 2012) 14
15. 95%
OF VIETNAMESE PEOPLE AGED
15-24 HAVE ACCESS TO THE INTERNET
SOURCE: CIMIGO NETIZENS REPORT 2012 15
24. (!
THE ASIAN AVERAGE
IS JUST 69% )!
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 24
25. UNIQUE VIEWERS OF ONLINE
VIDEO IN VIETNAM IN JUNE 2012:
13,050,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 25
26. THE AVERAGE NETIZEN
IN VIETNAM WATCHED
137 VIDEOS
IN JUNE 2012
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 26
27. NUMBER OF ONLINE VIDEOS WATCHED BY
NETIZENS IN VIETNAM IN JUNE 2012:
1,792,848,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 27
28. (!
THAT’S MORE THAN 691
VIDEOS EVERY SECOND )!
SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 28
29. 79%
OF VIETNAM’S INTERNET USERS
VISIT ONLINE RETAIL SITES
SOURCE: COMSCORE MEDIA METRIX (APR 2012) 29
30. 61%
OF VIETNAM’S NETIZENS
MAKE ONLINE PURCHASES
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30
31. 89%
OF VIETNAM’S NETIZENS INTEND TO MAKE
ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31
32. 55%
OF VIETNAMESE NETIZENS BELIEVE THE INTERNET
HAS HELPED IMPROVE THEIR SELF-CONFIDENCE
SOURCE: ADMA YEARBOOK 2012 32
33. 86%
OF VIETNAMESE INTERNET USERS
VISIT SOCIAL NETWORKING SITES
SOURCE: COMSCORE MEDIA METRIX, APR 2012 33
37. 79%
OF VIETNAM’S SOCIAL MEDIA USERS
HAVE LIKED OR FOLLOWED A BRAND
SOURCE: NIELSENWIRE (AUG 2011) 37
38. 81%
OF VIETNAMESE NETIZENS USE SOCIAL
MEDIA TO INFORM PURCHASE DECISIONS
SOURCE: NIELSEN (MAR 2012) 38
39. (! )!
THAT’S SIGNIFICANTLY
HIGHER THAN THE ASIAN
REGIONAL AVERAGE OF 60%
SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39
40. IN OCTOBER 2012, FACEBOOK
OVERTOOK ZING TO BECOME
VIETNAM’S TOP SOCIAL NETWORK
SOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40
41. USERS ON TOP SOCIAL
NETWORKS IN VIETNAM
VS
8.5 M 8.2 M
FACEBOOK ZING
SOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41
42. THE NUMBER OF FACEBOOK USERS IN
VIETNAM HAS GROWN BY MORE THAN
500,000
IN THE PAST 2 WEEKS ALONE
SOURCE: SOCIALBAKERS (OCT 2012) 42
43. JUN
2012 SOCIAL NETWORK VISITORS
8.2 M
6.8 M
1.9 M
FACEBOOK ZING YUME
SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE) 43
44. 28%
OF VIETNAMESE NETIZENS
HAVE A FACEBOOK ACCOUNT
SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44
45. GLOBALLY,
VIETNAM IS FACEBOOK’S
FASTEST GROWING COUNTRY, GROWING
146%
IN THE PAST
6 MONTHS ALONE
SOURCE: SOCIALBAKERS (OCT 2012) 45
46. A NEW USER FROM VIETNAM
JOINS FACEBOOK EVERY
3 SECONDS
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46
47. 94%
OF VIETNAM’S FACEBOOK
USERS ARE UNDER 35
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 47
48. OCT
2012 FACEBOOK IN VIETNAM
45-54: 55-64:
1% <1%
35--44: 65+:
3% <1%
13-17:
17%
25-34:
23%
FEMALE:
44%
MALE:
56%
18-24:
54%
SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 48
50. 27%
OF VIETNAMESE NETIZENS
HAVE A ZING ACCOUNT
SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012) 50
53. MAR
2012 ZING’S USER BASE BY AGE
36+:
11%
25-35:
12% 13-17:
38%
18-24
39%
SOURCE: ZING (MAR 2012) 53
54. 8,000,000
CHAT MESSAGES ARE
SENT ON ZING EVERY DAY
SOURCE: ZING (MAR 2012) 54
55. 24%
OF VIETNAM’S NETIZENS
HAVE A YOUTUBE ACCOUNT
SOURCE: NIELSEN, AS CITED IN THE ADMA YEARBOOK 2012 55
56. 9%
OF VIETNAMESE NETIZENS HAVE
USED TWITTER IN THE PAST MONTH
SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 56
57. UNIQUE VISITORS TO PINTEREST
FROM VIETNAM IN Q1 2012:
45,000
SOURCE: COMSCORE MEDIA METRIX (APR 2012) 57
58. 35%
OF VIETNAM’S MOBILE INTERNET USERS
ACCESS SOCIAL MEDIA ON THEIR PHONE
SOURCE: CIMIGO NETIZENS REPORT 2012 58
59. MOBILE PHONE SUBSCRIPTIONS IN VIETNAM:
127,318,045
SOURCES: BASED ON ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 59
60. (! )!
THE NUMBER OF MOBILE
SUBSCRIPTIONS IN VIETNAM HAS
DECLINED BY 2% THIS YEAR
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012) 60
61. ON AVERAGE, EVERYONE
IN VIETNAM HAS AROUND
1.4
MOBILE SUBSCRIPTIONS
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012) 61
62. 2,100,000,000
ADVERTS ARE SERVED TO MOBILE
DEVICES IN VIETNAM EVERY MONTH
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 62
63. (!
THAT’S MORE THAN 805
ADVERTS EVERY SECOND )!
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 63
64. Q1
2012 SHARE OF MOBILE AD IMPRESSIONS
59%
22%
5% 3%
NOKIA SAMSUNG LG APPLE
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 64
65. 93%
OF MOBILE ADVERTS IN VIETNAM
ARE DELIVERED TO FEATURE PHONES
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q4 2011 65
66. TOP HANDSET BY SHARE
OF AD IMPRESSIONS:
NOKIA 3110
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 66
67. 62%
OF VIETNAM’S INTERNET USERS
ACCESS VIA MOBILE DEVICES
SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012) 67
68. MOBILE INTERNET USERS IN VIETNAM:
19,000,000
SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012) 68
69. 38%
OF MOBILE USERS IN VIETNAM
GO ONLINE VIA THEIR PHONES
SOURCE: CIMIGO NETIZENS REPORT 2012 69
71. 35%
OF VIETNAM’S MOBILE
USERS USE MOBILE APPS
SOURCE: ERICSSON CONSUMERLAB (AUG 2012) 71
72. 32%
OF VIETNAM’S NETIZENS WOULD MAKE
ONLINE PURCHASES VIA THEIR PHONE
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 72
74. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
75. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG